Analyze The Culture of American Advertising
Masters of Want: The Culture of American Advertising
READING THE TEXT
1. Describe in your individual phrases the paradox of the American dream, as Solomon sees it.
2. In Solomon’s view, why do standing symbols work significantly properly in manipu-lating American shoppers?
three. What’s a “guilt” advert (para. 32), in line with Solomon. and the way does it have an effect on shoppers?
four. Why, in Solomon’s view, has McDonald’s been so profitable in its advert campaigns?
5. What relationship does Solomon discover between the “new realism” (para. 37) of some adverts and the paradoxes of the American dream?
