Computer Sciences and Information Technology
Topic:
Anheuser-Busch enterprise content management
I started a paper about Anheuser-Busch enterprise content management. Please research and write 5-6 pages following the outline provided below answering the content.
Anheuser-Busch already has an enterprise content management system and formal content management procedures in place, document the existing system and procedures. (Can be 2 pages)
* Content List
* Provide a categorized list of the online sales used for the major organizational processes.
* Enterprise Systems Tools
* Document the tools that are used to capture, manage, store, preserve, and deliver the content.
* Enterprise Systems Processes
* Document the processes’ flow technology through the infrastructure
Next examine the current systems architecture from the part of the paper above to, determine the strengths and weaknesses, and define improvements for Anheuser-Busch. (3 pages minimum)
* Information Infrastructure Improvements
* Systems Architecture Process Improvement
* List the strengths and weaknesses for each process documented in the Content Infrastructure Assessment section of the manual.
* Document improvements for each process. The result of this step will be documentation of the new systems architecture processes.
* Systems Architecture Tools Improvement
* Document the improvements to the tools used to support the new systems architecture processes.
Being already a public traded company and with an estimated annual sales amounting to more than $16 billion, Anheuser-Busch has grown to become a company of huge economic force in the united states and the globe (Anheuser-Busch, 2019). The company has several divisions and subsidiaries across the US and the world, a factor which makes it a very large company. Due to its extensive nature, Anheuser-Busch now has a very high demand or need to integrate information technology services into its business operations. Currently, Anheuser-Busch is utilizing technology to promote its operational and commercial growth as well as increasing its sustainability by relocating its information technology operations to the cloud (Anheuser-Busch, 2019). Having such measures in place requires a solid entries system and procedures operations and this discussion seeks to establish Anheuser-Busch enterprise content management structure.
Existing system and procedures
Anheuser-Busch has invested heavily in massive integration of technology into operations from monitoring is barley fields with drones, utilizing artificial intelligence to predict crop yields and using other technology innovations such as the cloud for data storage, among others (Anheuser-Busch, 2019). As such, the company is using modern technology in tits beverage creation and distribution. Currently, the company has operations in approximately 50 countries spread across the globe, a factor that can be very challenging to manage its information technology infrastructure (Anheuser-Busch, 2019). To manage these challenges, the company has centralized its information technology operations with the cloud being used as the main platform for this operation through partnership with clouds service provides such as the Microsoft Azure. Putting these measures in place has been beneficial in ensure that Anheuser-Busch is able o manage tits he database that incorporates data from all its different subsidiaries across the globe (Anheuser-Busch, 2019).
According to Anheuser-Busch Global Director Chetan Kundavaram, the company recognizes that it exerts is in the beverage business, and therefore prefers to delegate its datacenter management to experts in that field, one of the reasons explaining why it has opted to partner with Microsoft for its cloud services (Anheuser-Busch, 2019). Currently, the company is trying to integrate all its 16 datacenter across the world into just 7 facilities that are strategically placed (Anheuser-Busch, 2019). Undertaking these measures will be beneficial in helping the company manage its operations more efficiently while at the same time promoting its overall data security.
To increase its overall agility, Anheuser-Busch has opted to shift its data warehouse to Azure platform which is a service (PaaS) environment that utilizes Azure SQL Data Warehouse (Anheuser-Busch, 2019). By undertaking this initiative, the company is able to fast track its goal of having an integrated data center, a factor that has enabled Anheuser-Busch to have a more flexible and agile application development infrastructure. Kundavaram argues that application development would take a very long time if a physical data warehouse was in use but adopting cloud technology has enabled the company to shorten the time taken. Moreover, the company is able to cut down on the overall energy consumption and cost of running a physical warehouse by adopting cloud services.
Finally, Anheuser-Busch established a global analytics platform that utilizes SQL Data Warehouse and it is a factor that has made worldwide analytics possible for the company (Anheuser-Busch, 2019). By undertaking these measures, the company is able to bring all its data from different departments such as sales and marketing, human resources, logistics among others under one roof. The fact that SQL Data Warehouse is very elastic has enabled the company easily scale up or down its operations, a factor that significantly helps the company lower its costs of operations.
Based on Anheuser-Busch’s existing systems and procedures, the company has centralized its information technology operations with the cloud being used as its main platform for this operation through partnership with clouds service providers such as the Microsoft Azure. Anheuser-Busch has opted to shift its data warehouse to Azure platform which is a service (PaaS) environment that utilizes Azure SQL Data Warehouse, a factor that it is aimed at promoting its overall agility (Anheuser-Busch, 2019). Moreover, It enhances flexibility which has enabled the company easily scale up or down its operations thus reducing the overall operational costs of the company.
Current Systems Architecture
Anheuser-Busch’s current system architecture is part of the company’s ambitious data journey comprising of architecture and design aimed at providing worldwide data platforms that can speed up its business processes (Anheuser-Busch, 2019). However, technology has to be the central strategy necessary to speed up its operations. As Kundavaram suggests, modern organizations will struggle to succeed without using data to enhance their operations. Given the fact that the company has many branches or subsidiaries across the globe, its data innovation initiatives have to be anchored in the activities it conducts at the grassroots. To realize these objectives, Anheuser-Busch has adopted two main strategies namely, the expansion of its data analytics and adopting automation to improve the efficiency of its operations (Anheuser-Busch, 2019). Adopting these strategies as part of the company’s current system architecture will ensure that Anheuser-Busch archives its operational objectives.
Anheuser-Busch’s can be able to support these initiatives by adapting data analytics to analyses different aspects of its manufacturing ingredients from the soil and weather conditions at the barley farms to the brewing process in the industries and the distribution of the final products. Shroff (2017) study show that be Anheuser-Busch adopting data analytics in its operations, it will be bale o enhance its overall production process and cut down on the cost of doing business which is beneficial to the long term development and growth of the company.
Data analytics has also been used by Anheuser-Busch’s to help minimize on machine downtime, reach new markets and improve the overall cost-avoidance. According to research, sometimes the beer industry can be very local which means that brands must be able to connect and establish themselves with the culture of a particular region (Shroff, 2017). Given the fact that Anheuser-Busch is an international brand operating in different geographical regions globally, data analytics plays a huge role in ensuring that the company can analyze the beer consumption trend in a particular region or locality before coming up with a product that suits the targeted market segment. Currently, Anheuser-Busch has adopted a strategy that aims at finding data driven solutions to a specific region or country using its advanced data analysis skill (Anheuser-Busch, 2019)s. As such, using data analytics has proven to be a very key strategy to Anheuser-Busch in helping the company unlocks the power that comes with information technology.
Anheuser-Busch has sought the services of Talend which provides the company with a data integration platform (Anheuser-Busch, 2019). This tool provides Anheuser-Busch with a platform that promotes the company’s data integrity and integration by providing the ability to integrate more than 900 connectors to reduce complexity by customizing data sources (Anheuser-Busch, 2019). Adopting these measures has also compelled Anheuser-Busch to establish a foundation that focuses on machine learning and artificial intelligence to support the existing data platforms. As a result, Anheuser-Busch has been able to come up with a single platform that is randomized and standardized across different regions and sources. These machine learning and artificial intelligence initiatives have also allowed the company to easily launch new business lines.
To enhance integration of information technology into its operations, Anheuser-Busch has been educating its staff members on various aspects of technology (Anheuser-Busch, 2019). However, this approach has faced several challenges so of which include the fact that currently there is a lack of effective techniques that can evaluate the courses being offered by the company’s training department. Niemann (2006) argues that adopting these measures will be very beneficial in ensuring that the company’s employees are well conversant with the existing technological landscape and that they can be able to deal effectively with any likely cyber threats. Moreover, the company updates its education curriculum on a regular basis to match with the ever changing technology needs thus ensuring that is competitiveness in the beer industry is intact (Anheuser-Busch, 2019). Going forward, Anheuser-Busch should partner with other services providers in the information technology landscape such as cloud computing service providers, to train its workforce on how to use their different products. Adopting these measures will go a long way in ensuring that the company’s data sophistication and knowledge is enhanced, thus ensuring that its operations are modern and competitive in the beer marketplace.
From the foregoing, Anheuser-Busch has centralized its information technology operations with the cloud being used as the main platform, an initiative that has allowed the company to manage its operations more efficiently while at the same time promoting its overall data security. Moreover, to increase its overall agility, the company has opted to shift its data warehouse to Azure platform which is a service (PaaS) environment that utilizes Azure SQL Data Warehouse. These measures allow Anheuser-Busch to fast track its goal of having an integrated data center, a factor that has enabled Anheuser-Busch to have a more flexible and agile application development infrastructure. As earlier discussed, Anheuser-Busch’s current system architecture is part of the company’s ambitious data journey comprising of architecture and design aimed at providing worldwide data platforms that can speed up its business processes. However, technology has to be the central strategy necessary to speed up its operations. Finally, Anheuser-Busch has been educating its staff members on various aspects of technology with the aim of enhancing integration of information technology into its operations. Adopting these measures will be very beneficial in ensuring that the company’s employees are well conversant with the existing technological landscape and that they can be able to deal effectively with any likely cyber threats. In conclusion, a solid entries system and procedures operations is required to establish a strong Anheuser-Busch enterprise content management structure
References
Anheuser-Busch. (2019). Home. Retrieved from https://www.anheuser-busch.com/
Niemann, K. (2006). Implementation: Developing Enterprise Architecture. From Enterprise Architecture to IT Governance,167-194. doi:10.1007/978-3-8348-9011-5_7
Shroff, G. (2017). Enterprise architecture: Role and evolution. Enterprise Cloud Computing,39-48. doi:10.1017/cbo9780511778476.006
