Assessment Brief: Academic Year 2022-2023
Module Code ARTD 6128 Assessment Type Essay
Module Title Fashion Theory and
Context
Weighting 100%
Module Leader Shaun Cole Module Leader Email s.r.cole@soton.ac.uk
Launch Date 5th October 2022 Word Count 3,000
Submission Date by
11.59pm (UK Time)
11th January 2023 Feedback to Students Date 8th February 2022
Method of Submission Turnitin on Blackboard
Assessment Brief Details:
The assignment will consist of a 3000 word illustrated essay of a subject of your choosing that relates to an aspect
of the module lecture programme. The theme of the essay should develop in response to themes and ideas raised
in lectures and seminars/workshops.
The essay should be an investigation of a chosen topic, that address a subject that fits within one or more of the
overarching four themes of the module lecture series: identity; culture and society; communication and
representation; industry. It should clearly identify and investigate a fashion ‘issue’ and relate this to the history
and broader context of the chosen issue or topic.
The essay must be illustrated with images. These images can help to explain the theses and issues in the essay or
can provide be analysed within the essay to help analyse your chosen topic. Your images must be clearly
captioned to provide the relevance of that images to the essay and provide the source/reference for the image All
images should be clearly referred to in the main body of the essay, or example ‘(see Figure X)’ or ‘in Figure X…’
This is an illustrated, narrative, contextual essay and NOT a marketing or brand report. It should therefore outline
an issue that relates to fashion and situates the discussion within the history of fashion. It must use published
academic sources to situate and explain the chosen topic and relate it to existing discussions and theories relating
to fashion. The essay can include references to relevant market intelligence to situate the chosen topic where
relevant.
The aim of the essay is to demonstrate an understanding of fashion objects and theory, culture and society within
a specified historical context. The assignment will involve:
 Selection of a topic which arises from a current fashion ‘issue’
 A breakdown and analysis of the key components of the topic selected
 An understanding of the social and historical circumstances in which the discussion is situated
 Reference to and understanding of fashion history and theory
Overall Structure of the Essay
 Title Page/Cover – including your module title, course title, and the essay title
 An abstract (a 250 word summary of the contents/argument – NOT included in the word count)
 Introduction including aim of the essay
 Background and Context with examples
 Theoretical discussion of your examples
 Conclusion
 Bibliography (NOT included in the word count)
References in the bibliography, image captions and abstract are NOT included in the 3000 word count.
The references in the bibliography must be written in the Harvard Referencing Style, as found here:
http://library.soton.ac.uk/sash/referencing
This includes a link to Cite them Right, which will help you with the referencing style.
Ref Outcome Distinction Merit Pass Compensatable Fail Fail
100-80 79-70 69-60 59-50 49-35 34-0
A1 Identifying and researching a specific historical
or contemporary theme related to fashion.
Exceptional
systematic knowledge
of key concepts and
research informed
literature in your
discipline.
Comprehensive
systematic
knowledge of key
concepts and
research informed
literature covered in
your area of study.
Good systematic
knowledge of key
concepts and a
range of research
informed literature
covered in your area
of study
Adequate
systematic
knowledge of key
concepts and a
range of research
informed literature
covered in your area
of study.
Some knowledge of
key concepts and
research informed
literature covered in
your area of study.
Very limited
knowledge of key
concepts and
research informed
literature covered in
your area of study.
A2 Fashion theory and practice related to global
fashion consumption.
Clear evidence of
advanced ability to
critically evaluate
research and
interpret methods
and techniques of
enquiry.
Evidence of
advanced ability to
critically evaluate
research and
interpret methods
and techniques of
enquiry.
Evidence of
consistent ability to
critically evaluate
research and
interpret methods
and techniques of
enquiry.
Satisfactory
evidence of ability
to critically evaluate
research and
interpret methods
and techniques of
enquiry.
Limited evidence of
ability to critically
evaluate research
and interpret
methods and
techniques of
enquiry.
Little or no evidence
of ability to critically
evaluate research
and interpret
methods and
techniques of
enquiry.
B1 Apply a theoretical approach to a
contemporary trend.
Clear evidence of
advanced ability to
critically evaluate
research and
interpret methods
and techniques of
enquiry.
Evidence of
advanced ability to
critically evaluate
research and
interpret methods
and techniques of
enquiry.
Evidence of
consistent ability to
critically evaluate
research and
interpret methods
and techniques of
enquiry.
Satisfactory
evidence of ability
to critically evaluate
research and
interpret methods
and techniques of
enquiry.
Limited evidence of
ability to critically
evaluate research
and interpret
methods and
techniques of
enquiry
Little or no evidence
of ability to critically
evaluate research
and interpret
methods and
techniques of
enquiry.
B2 Critically analyse fashion consumption related
to political, social, ethical and individual
business contexts.
Exceptional ability to
critically analyse
scholarship and
question complex
ideas.
Excellent ability to
critically analyse
scholarship and
question complex
ideas.
Good ability to
critically analyse
scholarship and
question complex
ideas.
Competent ability to
critically analyse
scholarship and
question complex
ideas.
Some ability to
critically analyse
scholarship and
question complex
ideas.
Inadequate ability to
critically analyse
scholarship and
question complex
ideas.
C1 Produce and deliver work of a professional
standard.
Outstanding
presentation skills,
well- organised
selection of materials
and sources.
Advanced
presentation skills,
well- organised
selection of
materials and
sources.
Accomplished
presentation skills,
well-organised
selection of
materials and
sources.
Competent
presentation skills
and organised
selection of
materials and
sources.
Limited
presentation skills
and organised
selection of
materials and
sources.
Underdeveloped
presentation skills
and organised
selection of materials
and sources.
C2 Communicate effectively using a range of
media (for example orally, in writing and
through digital media).
Outstanding
communication skills
across a range of
formats and contexts.
Advanced
communication
skills across a range
of formats and
contexts.
Accomplished
communication
skills across a range
of formats and
contexts.
Competent
communication
skills across a range
of formats and
contexts.
Rudimentary
communication
skills across a range
of formats and
contexts.
Underdeveloped
communication skills
across a range of
formats and contexts.
Late Penalties: Any submitted after the deadline will be subject to the standard University late
penalties (see below), unless an extension has been granted, in writing in advance of the deadline.
University Working Days
Late: Mark:
1 (final agreed mark) * 0.9
2 (final agreed mark) * 0.8
3 (final agreed mark) * 0.7
4 (final agreed mark) * 0.6
5 (final agreed mark) * 0.5
More than 5 0
Attendance: All full-time students are required to attend University for the duration of their
programme each year, and to attend for such additional periods of study as may be required by the
regulations of the programme of study that you are enrolled. The University Attendance Regulations
are available from the University Calendar: http://go.soton.ac.uk/9xp
It is anticipated that students will only miss teaching sessions due to circumstances beyond their
control such as illness, medical appointments, or other problems which must be dealt with immediately.
Out of courtesy you should email the Module Leader for sessions you miss (preferably beforehand) to
explain the reasons for absence (and you should copy to your Personal Academic Tutor any such
correspondence).
A register of attendance may be taken in certain teaching sessions, and if your lack of attendance is
cause for concern, we will contact you and ask you to contact your Personal Academic Tutor.
Unreported and sustained absence may seriously affect your learning capability and may result in you
being withdrawn from your programme.
Special Considerations: If you believe that illness or other circumstances have adversely affected
your academic performance, information regarding the regulations governing Special Considerations
can be accessed via the Calendar: http://go.soton.ac.uk/9xo
Extension Requests: : Extension requests along with supporting evidence should be submitted to the
Student Office as soon as possible before the submission date. Information regarding the regulations
governing extension requests can be accessed via the Calendar: http://go.soton.ac.uk/9xo
Academic Integrity Policy: Please note that you can access Academic Integrity Guidance for
Students via the Quality Handbook: http://go.soton.ac.uk/bxo
Please note any suspected cases of Academic Integrity will be notified to the Academic Integrity Officer
for investigation.
References: You should use the Harvard style to reference your assignment. The library provide
guidance on how to reference in the Harvard style and this is available from:
http://library.soton.ac.uk/sash/referencing

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