A SSESSMENT 3 BRIEFSubject Code and Title MKT600/MKTG6002
A SSESSMENT 3 BRIEF
Topic Code and Title MKT600/MKTG6002 Marketing
Assessment 3 Presentation on Sustainable Marketing
Particular person/Group Particular person
Size Face to Face college students will current on their scheduled date in school.
On-line college students will submit a 5-minute video recording.
Studying Outcomes This Assessment addresses the next topic studying outcomes:
d) Mirror on the moral points related to organisations advertising and marketing practices.
Submission For 12 weeks supply – due on Sunday at 11:55 pm (AEST/AEDT) by the top of the week 11.
For six weeks (intensive) supply – due on Sunday at 11:55 pm by the top of the week 6.
Weighting 20%
Complete Marks 20 marks
Targets:
• To boost a transparent understanding of the significance of latest points surrounding sustainability and their implications in advertising and marketing practices within the fashionable period;
• To offer an summary of sustainable advertising and marketing concept and their functions to advertising and marketing methods;
• To develop appreciation in regards to the significance of sustainable advertising and marketing practices;
• To critically analyse related stakeholders and elements affiliate with and their function in moral advertising and marketing practices of an organisation.
How the Assessment suits into the topic/course:
Marketing within the 21st Century has profoundly developed and has been a essential part of enterprise organisations. Whereas the design of selling plan is integral to enterprise organisation to drive enterprise development, there’s a sturdy name for advertising and marketing organisations to function responsibly, contemplating each setting and social tasks in advertising and marketing practices. This Assessment goals to develop an understanding and appreciation in regards to the significance of social tasks of selling.
Linkages between Assessments 1, 2 and 3:
Assessment 3 is NOT intricately linked to the assessments 1 and a pair of. Nevertheless, the assessments 1 & 2 present college students with an intensive understanding of selling theories and practices, and subsequently, construct the inspiration for the Assessment 3. You MUST proceed working on the identical Enterprise Case offered on Blackboard that you’ve labored within the Assessment 1 and a pair of for the Assessment 3 presentation on sustainable advertising and marketing.
Directions:
This Assessment builds on your understanding of sustainable advertising and marketing in addition to moral and environmental issues of selling practices. F2F college students ought to current their presentation in school on their scheduled date to be thought-about for grading. Your studying facilitator will affirm the date and time of your presentation. The web college students must document a 5 – 10minute video. Your video ought to seize each your face and your energy level slides. In your presentation it is best to handle following subjects:
• Show your understanding about moral consideration in advertising and marketing practices;
• Show your understanding about social and environmental tasks in advertising and marketing practices;
• Current the content material to have interaction your viewers;
• Your communication expertise together with the usage of audio-visual instruments, eye contact, engagement with the content material, stream of the dialogue, gesture and posture and so on. can be considered whereas grading.
State of affairs:
The situation in Assessment 1 and Assessment 2 is just not related to this Assessment. You might be required to critically consider the sustainable advertising and marketing practices of the identical Enterprise Case (offered on Blackboard) that you’ve labored on within the Assessment 1 and a pair of and suggest methods associated to sustainable advertising and marketing practices for the senior administration of your organisation. Duties:
This Assessment requires you to reveal understanding of latest problems with sustainable advertising and marketing (e.g. starvation, poverty, meals safety and so on.), as there’s a sturdy name for advertising and marketing organisations to practise a accountable advertising and marketing. Based mostly on your analysis on this subject, it is best to current sustainable advertising and marketing practices of your organisation that embrace:
1. The problems of socially accountable advertising and marketing (moral consideration);
2. The problems of environmentally accountable advertising and marketing;
3. Each F2F and on-line college students ought to put together a 5–10-minute PowerPoint presentation of the Enterprise Case given on blackboard in accordance with the broader problems with sustainability. F2F college students ought to current in school on their scheduled date and time. On-line college students ought to current their PowerPoint in a 5–10-minute video recording and submit each the PowerPoint and video recording following the Assessment 3 submission hyperlink within the Blackboard.
Submission Directions:
Submit your Assessment by way of the Assessment hyperlink in the primary navigation menu within the Blackboard in MKT600/MKTG6002 Marketing topic. F2F college students’ failure to current in school as scheduled by your Studying Facilitator and add your presentation within the Blackboard inside the deadline failure to take action will end in excluding your presentation from grading. On-line college students must add their PowerPoint and the video recording. The video MUST seize you and your PowerPoint slides.
Marking Rubric: Assessment 3
Assessment Attributes Fail (Unacceptable) Zero-49% Cross
(Useful)
50-64% Credit score
(Proficient) 65-74% Distinction
(Superior)
75 -84% Excessive Distinction
(Distinctive)
85-100%
Articulation
50% Presentation has poor or illogical construction or stream.
Little variation in tone
and depth
Minimal viewers
engagement
Timing of the supply poor
Presentation is complicated. The thought is difficult to decipher. Presentation is usually logically structured and flows adequately.
Some variation in tone and depth
Some viewers
engagement
Timing supply
affordable
Some elements of the presentation are complicated the viewers. Presentation has logical construction and stream.
Variation in tone and
depth
Good viewers engagement
Good timing in the course of the
supply
The presentation is participating the viewers. Presentation is offered in a really logical means, with a complicated degree of construction and stream.
Variation in tone and depth is superior
Superb viewers
engagement
Superb timing throughout
the supply
The presentation is participating the viewers. Presentation is in an exceptionally logical means, with wonderful construction and stream.
Variation in tone and depth is very superior
Glorious viewers engagement
Glorious timing within the supply
It’s delivered inside the time restrict.
The presentation is participating the viewers and stimulates recent ideas.
MKTG6002/MKT600-Assessment3_ Presentation on Sustainable Marketing
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Recognises moral and ethical points accompanying advertising and marketing practices
50%
Problem in formulating personal opinion and lack of recognition of moral rules and competing pursuits.
Doesn’t clearly reveal moral- moral reasoning.
Problem in justifying conclusions primarily based on moral-ethical rules however recognises totally different viewpoints.
Conclusions are justified primarily based on moral-ethical rules.
Formulates and justifies conclusions primarily based on moral-ethical rules.
Can recognise the competing pursuits in arguments and determine moral points embodied in them.
Makes use of moral rules to determine competing pursuits and views.
Refined understanding of the moral and ethical positions.
Nicely-articulated viewpoint primarily based on moral-ethical reasoning.
MKTG6002/MKT600-Assessment3_ Presentation on Sustainable Marketing
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A SSESSMENT 3 SUMMARY MKT600/MKTG6002 is the topic code and title.
A SSESSMENT 3 SUMMARY
MKT600/MKTG6002 Marketing Topic Code and Title
Presentation on Sustainable Marketing (Assessment 3)
Particular person versus group
Face to Face college students will current in school on their designated date.
College students will document a 5-minute video and submit it on-line.
Studying Targets The next topic studying outcomes are addressed on this Assessment:
d) Think about the moral implications of a corporation’s advertising and marketing practices.
Submission For a 12-week supply, it is anticipated by the top of week 11 on Sunday at 11:55 p.m. (AEST/AEDT).
For a 6-week (intense) delivery – due by the top of the week on Sunday at 11:55 p.m.
a 20 p.c weighting
20 factors in whole
Targets:
• To have a greater consciousness of the importance of latest environmental points.
