College/ Division Title:  College of Enterprise – Division of Advertising

 

Course Title:  Buyer Relationship Advertising

 

Course Code: 20SMRB411

 

Teacher Title: Dr.Bashayer Al.Khalifah, Dr.Faidon Theofanidis

 

Assessment 1 – Case Research (particular person)

Examination Date: week 5

Examination Time: N/A

Examination Location: N/A

Length: N/A

 

 

Scholar’s Title:

Scholar ID No:

Part:

 

 

 

INSTRUCTIONS

 

1.      That is a person Assessment.

2.       College students can obtain the case examine from the course web page in MYLMS in week 5 . College students should reply the questions and submit their solutions utilizing a phrase doc in MYLMS (TURNIT IN is used to test for plagiarism).

three.      This Assessment is weighted at 20% of the general grade.

 

 

DO NOT WRITE IN THE AREA BELOW:

 

Mark ________/20

 

 

Suggestions: ________________________________________________________________

     _______________________________________________________________________

 

Teacher’s signature:     __________________________

Scholar’s Signature:         ___________________________

Directions:

Assessment 1: Case Research (particular person) – weight 20%

Learn Case Research four: United Airways – the IDIC mannequin and reply the next questions:

Q1. Establish the purchasers of United Airways.

Q2 How an airline firm can differentiate its clients in accordance with the worth they convey to the agency? Which metrics can be utilized to establish probably the most beneficial clients?

Q3 How the corporate interacts with the purchasers? Are you able to consider different ways in which the corporate may work together with its clients?

This fall What sort of service customization is supplied by the airline? Are you able to additional advocate different sorts/examples of service customization for United Airways?

1. College students can obtain the case examine from the course web page in MYLMS in week 5 .
2. College students should reply the above questions and submit their solutions utilizing a phrase doc in MYLMS (TURNIT IN )is used to test for plagiarism) earlier than 23:00 pm on 5/12/2020.
3. The phrase doc should have a canopy web page. The quilt web page should embrace the title of the school, the title of the College, the Division title, the course title and code, the subject, pupil’s title and ID, professor’s title, date and site.
4. (1 mark will probably be deducted from the general Assessment grade if three or extra parts are lacking from the quilt web page). Then, the solutions to the four questions should comply with utilizing applicable titles.
5. There isn’t any requirement to incorporate government abstract, introduction and conclusion.
6. In case you use educational sources then you should embrace a separate part titled references utilizing the Harvard reference system.
7. Please use measurement 12 font with 1.5 line spacing in a Phrase doc (NO PDF).
8. There’s a 10% deduction from the Assessment grade for each day of late submission.
9.  College students with recognized particular wants are welcome to satisfy with the teacher for customized clarifications.

Marking Information

Job No.	Scholar is ready to …	Assessment Job Most Marks:	Assessment Job Assigned Marks to Scholar:
1	The reply of Q1	5
2	The reply of Q2	5
three	The reply of Q3	5
four	The reply of This fall	5
	Assessment Weight	Assessment Whole Marks Achievable	Assessment Whole Marks achieved by Scholar:
		20

Scholar and Assessor signal right here to acknowledge the Assessment end result and any additional famous actions to be taken.

Assessor’s Suggestions:
Assessor’s Title:		Date:
Signature:
Scholar’s Title:		Date:
Signature: