Assignment 6: Evolution of marketing
practice.
Assignment 6: Evolution of marketing practice.
For this week’s discussion, choose either Option A or Option B. You
do not need to do both. As you draft your discussion post,
remember that adding support to your statements adds strength
to your position. When you reference a source to support your
ideas or opinions, you must cite that source following APA
guidelines.
Option A: In 3–4 paragraphs, analyze how social media has
influenced the evolution of marketing practice. In preparing your
response, be sure to address the following questions:
Which market segments are most likely to be effectively targeted
with social media?
Are there market segments that are not likely to be effectively
targeted with social media?
Option B: In 3–4 paragraphs, analyze how marketing management
might have evolved if social media did not exist. In preparing your
response, be sure to address the following questions:
How might marketing practice have evolved if the technology that
existed in 1990 was still the prevailing technology of today?
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