Posted: April 13th, 2023
Avoiding Marketing Myopia
https://canvas.harvard.edu/courses/8491/files/1478568/download?verifier=U9bk8g6mgUQX6lDUcA7SChz40bDMdrRXKVMoFubU&wrap=1
Levitt article above
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Discuss how an organization you are familiar with (can be the one you have already used for past essays) should change the way it thinks about marketing by heeding the advice from Levitt, so that it can remain relevant in a changing world.