PROJECT OUTLINE – ASSIGNMENT SHEET
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Course Quantity BBAH70402 Course Title: Specialization in Luxury Brand
Strategy
Program BBA Worldwide
Hospitality
Enterprise
Task Sort Report Task
Identify
Particular person Task
Semester 2022.04 Hand-out date: Course week: 1, Monday 12th
September 2022
Campus / Studying
Degree
Bulle/London /
Degree 6
Hand-in date: Course week eight: Monday 31st
October 2022 at 3pm
General Grade
Weighting %
55% Grade
Distribution %
100% Particular person
Hand-in Place: TII by way of Moodle (digital copy)
on Specialization course hyperlink
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OVERALL AIM:
To use data of the rules of luxurious model administration and of evaluating its advertising and marketing
technique to take care of the model’s id and luxurious credentials in an evolving surroundings.
This project is predicated on educational data of luxurious technique and understanding of the rules
of luxurious advertising and marketing close to the “dream equation” (Kapferer & Bastien, 2012).
Studying Outcomes:
LO1 Exhibit the flexibility to guage the idea of luxurious branding and its administration in the
present surroundings.
LO2 Deconstruct the philosophy and id of a luxurious model.
LO3 Make strategic suggestions for using advertising and marketing communications by way of a variety of
media to take care of the model’s luxurious credentials.
Transferable Abilities:
TS1: Communication
TS3: Data literacy
RESOURCES AVAILABLE:
Sources related to this project are listed in the Course Description however college students are
answerable for figuring out and utilizing different acceptable assets independently.
TASKS & ORGANIZATION:
• Choose an present non-hospitality luxurious model from the supplied checklist.
• Current and talk about the positioning of this model (to be included as a visible in the appendix).
• Suggest a brand new hospitality-related model extension to your dad or mum model. Analyse how the brand new
extension matches the model’s promise, reinforces the dad or mum model and helps buyer stay
the dad or mum’s model dream.
• Make clear target market and analyse how the brand new model extension addresses their
traits and distinctive necessities. Current persona for the brand new model extension (to be
included as an appendix).
• Justify enterprise aims driving the choice of introducing this extension.
• Current model id prism for the dad or mum model and present how the brand new model extension
interprets the important thing parts in its enterprise, talk about its key differentiating parts (model
id prism to be included as an appendix).
• Focus on advertising and marketing technique for the model extension in relation to its dad or mum model’s advertising and marketing
and consider the way it will Help ship the model’s dream. You could make the most of on-line and offline
channels.
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• This project is to be offered in type of a report.
• Help your dialogue with references to the related literature on the rules of luxurious
model administration, advertising and marketing and communication (minimal of 20 related references are
required). Sources might be recognized by way of the Course Description, class materials, and personal
educational analysis.
All references and knowledge sources used have to be cited in the physique of your textual content and likewise seem in a
reference checklist on the finish of your paper utilizing the proper APA format (7
th version).
References are essential. They acknowledge your supply and avoids threat of plagiarism. In addition they
present the knowledge obligatory for a reader to find and retrieve any supply you cite for additional
reference.
i) Appendices:
Appendices containing positioning, persona and model id prism are required. You’ll obtain
particular tips on these throughout workshops.
ii) Format and Phrase Rely: Reviews of 2500 phrases (+/- 10%).
You can be penalized if the variety of phrases is 10% over or below the permitted phrase rely.
Be aware: the reference checklist and any appendices are NOT included in your phrase rely.
Task Submission:
Task to be submitted electronically through the submission hyperlink on the course specialization web site on
Moodle by Monday 31st October at 3pm.
ASSESSMENT & GRADING:
The paper might be graded primarily based on the next dimensions:
Activity LOs & TSs Studying Descriptors* Assessment
Sort
Grade
Distribution
Analysis Paper
& Strategic
Suggestion
LO1, LO2,
LO3
TS1, TS3
• Data & Understanding
• Cognitive Abilities
• Skilled Competencies
• Transferable Abilities
Summative 100%
* See Appendix I & II for Grading Tips and particulars of Studying Descriptors
Grade Weighting Grade
Distribution
Studying Descriptors: Data & Understanding 20%
Cognitive Abilities 20%
Skilled Competencies 20%
Transferable Abilities: TS1: Communication 20%
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STATEMENT OF AUTHORSHIP
To make sure correct educational analysis and report writing methods, every particular person or group written
mission work ought to embody the next assertion, signed by all college students concerned in the mission.
“I verify that this work is my very own. Moreover, I verify that no a part of this coursework, besides
the place clearly quoted and referenced, has been copied from materials belonging to some other particular person
e.g. from a ebook, handout, one other pupil. Within the occasion that I’ve used know-how for checking
and/or translating any textual content previous to my submission, I verify that I’ve clearly talked about this in my
work. I’m conscious that it’s a breach of GIHE rules to repeat the work of one other with out clear
acknowledgement and that making an attempt to take action renders me liable to disciplinary procedures. To this
impact, I’ve uploaded my work onto Moodle and have ensured that I’ve made any related
corrections to my work previous to submission.”
FINAL DOCUMENTS:
• It’s your duty to test your personal Originality Report and to make sure that you’ve gotten
eliminated any potential parts of plagiarism or dangerous apply (please seek advice from your APA
pocket information on easy methods to reference accurately).
• Late work won’t be accepted, and you’ll obtain zero on your work.
• You might be required to submit an digital copy of your work to Turnitin. The digital copy is
designated because the formal submission doc.
• The ultimate piece of labor have to be uploaded in sufficient time for the system to simply accept it on the due
date. The system generally takes longer than regular to simply accept reviews (from 30 min as much as few
hours). Please observe that bigger paperwork will add extra rapidly if they’re saved as a PDF
file.
• Referencing might be checked as Turnitin solely checks similarities.
• Ought to you’ve gotten issue utilizing the system, you have to contact your lecturer instantly
(leaving this till the final minute is unacceptable). It’s YOUR duty to add your personal
work and final minute IT points won’t be thought of as mitigation.
• You could not add your work onto one other particular person’s account. If this occurs, your
submission is probably not assessed, resulting in a zero.
• You might be required to conform to the Turnitin utilization insurance policies whenever you first entry the Turnitin
web site. Full info concerning the Turnitin service, together with privateness, copyright and truthful
utilization might be discovered on the Turnitin web site at
http://www.turnitin.com/static/footnote/usagepolicy.htm.
TS3: Data Literacy 20%
FINAL GRADE 100%
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APPENDIX I
GIHE LEVEL 6: Grading Tips (semester 5, 6 to 7)
Grade Studying Descriptor
80 – 100%
Wonderful
a) Data: A transparent and precise demonstration of systematic data and the
crucial understanding of the topic space: all arguments fastidiously developed and
clearly proven. Thought of and efficient use of literature past that provided in
the classroom. Knowledge specialist in nature and knowledgeable by the present physique of
data.
b) Cognitive: Synthesize, critically consider, and problem info. Apply
data and understanding precisely to a variety of points, questions and
issues. Apply established methods to synthesize, critically consider and
problem info. Acknowledges the uncertainty, ambiguity and limits to
data. Clear proof of pondering and hyperlinks to originality.
c) Skilled Competencies: Interact, as acceptable sensible and career
abilities and related moral points.
d) Transferable Abilities: talk complicated info, arguments, and concepts
successfully and appropriately to discover points and issues, use acknowledged
literature, ICT, and planning; glorious report construction with APA presentation of
figures, tables, references (in-text and checklist) the place acceptable. Proof of
originality and novelty current.
70 – 79%
Very Good
a) Data: A sound grasp of the topic materials, with some crucial
understanding and logical arguments proven. Cheap proof of wider examine
past the classroom.
b) Cognitive: Data utilized and used appropriately. Proof of synthesis,
crucial evaluate, and arguments. Proof of crucial pondering and analysis of knowledge.
e) Skilled Competencies: Some engagement, as acceptable sensible and
career abilities and related moral points.
c) Transferable Abilities: proof of complicated info and argument’s evident,
thought of use of communication instruments, literature, ICT, and planning; properly
organized report; acceptable alternative and APA presentation of figures and tables;
clearly offered all through.
50 – 69%
Move
a) Data: Cheap understanding of subject material with some crucial evaluate
and analysis, however some flaws and errors evident. Solely restricted proof of wider
examine and use of literature info.
b) Cognitive: Data used to interpret knowledge with some data utility
evident. However issues discovered in total logic and argument. Restricted crucial evaluate
and analysis, thus pondering not proven.
c) Skilled Competencies: Little proof of key talent growth in line with
sensible and/or skilled downside fixing.
d) Transferable Abilities: thought of use of communication instruments, literature, ICT, and
planning; a usually clear report with acceptable format, however some errors in APA
fashion and/or omissions in presentation.
40 – 49%
Fail
a) Data: Restricted understanding of the subject with a minimal crucial utility
or analysis; appreciable factual errors evident. Just about no inclusion of literature
info past lecture supplies.
b) Cognitive: Data used to explain, a restricted utility of information proven.
Restricted proof of argument and logical pondering.
c) Skilled Competencies: Restricted proof of abilities growth in line with
sensible or skilled growth or downside fixing.
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d) Transferable Abilities: insufficient use of communication instruments, ICT, and a few
planning; little consideration given to the report construction; a really restricted use of illustrative
tables and figures. APA issues evident and severe flaws in presentation proven.
20-39%
Fail
a) Data: Minimal understanding of the topic; severe factual errors evident.
No crucial evaluate or analysis evident.
b) Cognitive: Very restricted argument or logic proven. Poor proof of thought.
c) Skilled Competencies: Poor proof of abilities growth.
d) Transferable Abilities: poor use of communication instruments, literature, ICT, and planning;
poorly structured report; disorganized, lacking sections, minimal presentation of
supporting knowledge.
zero – 19%
Fail
a) Data: Very poor protection of fabric with little related info evident.
Just about no proof of understanding or exploration. A number of strains of related materials
or no materials in any respect.
b) Cognitive: No argument or logic proven.
c) Skilled Competencies: None proven
d) Transferable Abilities: minimal try to supply a structured reply. Poor.
The qualitative standards embody consideration of:
− The standard of the report/essay – use of sections, diagrams, figures, quotation of references,
neatness and many others.
− Pupil data of the topic; depth and high quality of reply.
− Proof of studying / examine past the regurgitation of normal taught supplies.
− Reveals degree 6 competencies along with synthesis and analysis.
Frequent Assessment Strategies: case research, dissertations, simulations, utilized enterprise initiatives,
closing reviews/finish of time period papers, lengthy reply examination.
