BDI223 DIGITAL LEADERSHIP Task brief & rubrics
Task
Assignment 3- Roadmap Project: Digital Transformation
• This is an individual assignment
• You are requested to select a company and develop the roadmap for its digital transformation: you will need to apply digital strategies to detect new
digital trends and develop the roadway to a digital business transformation.
o Company description: describe the business, its main product(s)/service(s) and its competitive advantage.
o Digitalization analysis: identify and explain the digitalization needs and problems of the company, as well as the digital trends that can have
more significant impact on the business and the organization, and explain it.
o Roadmap: build a roadmap for the digital transformation of the business, based on the previous analysis.
You will have the opportunity to discuss a first draft of the report with the lecturer in session 12 and 13 of the course, in order to receive formative
feedback.
• Expected table of contents:
o Company description
o Digitalization analysis
o Roadmap
o Bibliography
• The format of this assignment is a report, that should be uploaded in pdf.
Formalities:
• Wordcount: minimum 1.250 words
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography must be in Harvard’s citation style.
Submission: Week 13 – Via Moodle (Turnitin). Day and hour limit: Sunday 08/05/2022 23:59 CEST
Weight: This task is a 40% of your total grade for this subject.
It assesses the following learning outcomes:
• Outcome 1: understand the importance of transformative digital business leadership.
• Outcome 2: apply digital strategies to detect new digital trends and opportunities.
• Outcome 3: develop a roadmap for digital business transformation.
Rubrics
Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Knowledge &
Understanding
(30%)
Student demonstrates
excellent understanding of
key concepts and uses
vocabulary in an entirely
appropriate manner.
Student demonstrates
good understanding of the
task and mentions some
relevant concepts and
demonstrates use of the
relevant vocabulary.
Student understands the
task and provides minimum
theory and/or some use of
vocabulary.
Student understands the task
and attempts to answer the
question but does not
mention key concepts or uses
minimum amount of relevant
vocabulary.
Analysis (25%) Student analyzes the case
in excellent ways,
identifying and explaining
the most relevant issues
and trends.
Student analyzes the case
in good ways, identifying
and explaining most of the
relevant issues and trends.
Student analyzes the case,
identifying and explaining
some issues and trends.
Misunderstanding may be
evident.
Student applies little analysis
or fails to analyze and explain
relevant issues and trends, or
irrelevant. Misunderstands
are evident.
Proposal (25%) Student makes a highly
adequate and
comprehensive roadmap
that follows on coherently
from the Assessment and is
well- justified.
Student makes an
adequate and
comprehensive roadmap,
connected to their
Assessment and justified.
Student makes a fairly
adequate and
comprehensive roadmap
that bears some
connection to their
Assessment and attempts to
justify it.
Student attempts to make an
adequate and comprehensive
roadmap, although it bears
little relation to the
Assessment and is weak and
unsupported.
Communication
(20%)
Student communicates
their ideas extremely
clearly and concisely,
respecting word count,
grammar and spellcheck
Student communicates
their ideas clearly and
concisely, respecting word
count, grammar and
spellcheck
Student communicates
their ideas with some
clarity and concision. It
may be slightly over or
under the wordcount limit.
Some misspelling errors
may be evident.
Student communicates their
ideas in a somewhat unclear
and unconcise way. Does not
reach or does exceed
wordcount excessively and
misspelling errors are
evident.
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BDI223 DIGITAL LEADERSHIP Task brief & rubrics Task
Assignment 3: Digital Transformation Roadmap Project
• This is an individual assignment
• You are requested to select a company and develop the roadmap for its digital transformation: you will need to apply digital strategies to detect new
digital trends and develop the roadway to a digital business transformation.
o Company description: describe the business, its main product(s)/service(s) and its competitive advantage.
o Digitalization analysis: identify and explain the digitalization needs and problems of the company, as well as the digital trends that can have
more significant impact on the business and the organization, and explain it.
o Roadmap: build a roadmap for the digital transformation of the business, based on the previous analysis.
You will have the opportunity to
