BUS368
Innovation Management and Digital
Transformation
Tutor-Marked Project
July 2022 Presentation
BUS368 Tutor-Marked Project
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Web page 2 of 5
TUTOR-MARKED ASSIGNMENT (TMA)
This task is value 18% of the ultimate mark for BUS368 Innovation Management and Digital Transformation.
The closing date for this task is 27 September 2022, 2355 hrs.
Word to College students:
You might be to incorporate the next particulars in your submission: Course Code, Title of the TMA, SUSS PI No., Your Title, and Submission Date.
Necessary Word: Grading of TMA Submissions
Marks awarded to your task are based mostly on the next pointers:
1. 80% of the marks are allotted to the content material of your solutions:
? The marks awarded to what your solutions cowl rely on the extent to which they cowl the important thing factors that accurately and comprehensively deal with every Question Assignment.
? The important thing factors ought to be supported by proof drawn from course supplies and, wherever related, from different credible sources.
2. 20% of the marks are allotted to the presentation of your solutions:
Wherever relevant, the marks awarded to how your solutions are offered rely on the extent to which your solutions:
? type a sound reasoning by growing these key factors in a transparent, logical and succinct method;
? present correct and satisfactory in-text citations and referencing to content material drawn from course supplies and different credible sources;
? strictly comply with APA formatting and fashion guidelines1, particularly for:
• in-text citations and end-of-report references;
• the identification of figures and tables;
? use, wherever related, the specialised vocabulary and terminology generally utilized in discussions in regards to the subject(s) coated by every Question Assignment;
? present a reference or bibliography on the finish of the primary report;
? embrace the much less related particulars in an Appendix;
1 You will discover a brief tutorial on the APA formatting and fashion pointers right here: https://apastyle.apa.org/index.
Extra particulars (pertaining to tables and figures) may be discovered right here: https://is.gd/O4vDdT .
BUS368 Tutor-Marked Project
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? use sentence constructions which might be grammatically and syntactically right;
? are free from spelling errors; current the workings, numerical formulations and
ends in a logical method that follows the APA formatting and fashion pointers;
? design and current graphs, diagrams and plots that comply with the APA formatting and fashion pointers;
? are extremely authentic;
? have correct formatting, which can:
• embrace a correctly formatted cowl web page;
• respect the reply size/phrase rely set out within the task pointers, if any is prescribed;
• current solutions in paragraphs with correct spacing and web page margins;
• embrace web page numbers and appendices, if needed.
BUS368 Tutor-Marked Project
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Directions
College students want to use important information and expertise learnt on this course to handle the questions, and reveal skill to be artistic to unravel issues.
College students should reveal written proficiency by producing a type-written report in Microsoft Phrase 2013 or later (*.docx) format. Any key illustrations and diagrams ought to be proven in the primary report with correct in-text citations.
Please be aware that:
? College students mustn’t embrace the questions within the report.
? A capability to (i) conduct correct analysis, present the suitable referencing of sources (college students should present correct in-text citations and an end-text reference record),
and (ii) reveal essential pondering and creativity are all important expertise that our college students should develop. Therefore, marks may also be awarded for good analysis effort and correct referencing. Confer with the next hyperlink https://tlc.suss.edu.sg/integrity/#/ for
extra details about plagiarism and referencing.
? Fewer marks shall be awarded to college students who merely extract data from their reference sources with out demonstration of essential Assessment and creativity.
? Solutions which might be merely reproduced from the course supplies is not going to be given any marks.
Downside Case Situation
The world is deeply involved with world warming, carbon emission and excessive climate situations. One main contributor to those phenomena is the wide-spread use of petrol- and diesel-based motor autos. Many governments have launched laws to part out such autos in favour of electrical autos (EV) that are primarily pollution-free.
Not surprisingly, many companies, together with conventional automotive producers, view the appearance of the EV as the brand new gold rush period for the auto trade. Curiously, the primary movers in EV are corporations that had not even manufactured autos earlier than! These embrace Tesla, Lucid and Apple Inc.
Tesla (www.tesla.com) has had a head-start over all others with extremely acclaimed precise Fashions S, Y and three EV vehicles being bought and delivered. Lucid Motors (www.lucidmotors.com) has solely not too long ago began to ship its Lucid Air. Even the pc and cell phone equipment big Apple Inc is making an attempt to penetrate this trade with its extremely rumoured Apple Automotive (https://www.macrumors.com/roundup/apple-car).
Conventional automotive producers will not be sitting idle both, although there appears to be extra advertising and marketing discuss than motion of their EV product area. A couple of had made some faint makes an attempt.
These embrace much less eye-catching EV fashions such because the Nissan Leaf, Chevy Bolt, BYD E5, Hyundai Ioniq and the not too long ago launched Toyota BZ4X. None had been in a position to make a huge impact.
BUS368 Tutor-Marked Project
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Web page 5 of 5
However, many motor analysts count on the EV to be a disruptive change within the trade.
Though present challenges comparable to vary nervousness and charging infrastructure stay, it is just
a matter of time when such points are resolved and demand for EV vehicles reaches a dramatic
level of inflection. The times of petrol and diesel autos are clearly numbered.
Reply the questions that comply with. Illustrations ought to be based mostly on the given state of affairs.
Desktop analysis and in-text citations with the right format are required.
Question Assignment 1
(a) Establish and describe how Tesla, Lucid and Apple are innovating their EV vehicles. Justify
how they’re an innovation. Examine how these corporations are utilizing improvements to
differentiate their EV automotive merchandise.
Phrase rely restrict: 700
(40 marks)
(b) Study Christensen’s idea of disruptive innovation. Illustrate this idea for the
present motor automotive trade.
Phrase rely restrict: 500
(30 marks)
(c) Some trade observers have argued that Apple is not going to ultimately produce the Apple
Automotive. Analyse why this is likely to be so. Recommend how Apple would possibly exploit its EV automotive
applied sciences that it could have developed. Justify your reply by referring to some
different real-world merchandise. Related sources of knowledge should be cited.
Phrase rely restrict: 500
(30 marks)
—- END OF ASSIGNMENT —-
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