71) The definition of innovation applied to sports products is the flexibility to A) ship new worth to a buyer B) ship new worth to the sports model C) generate income rapidly D) generate income at a revenue 72)Sorts of innovation embrace the next besides A) steady innovation B) dynamically discontinuous innovation C) dynamically steady innovation D) discontinuous innovation 73) The sorts of improvements that might be thought-about evolutionary are A) steady and discontinuous improvements B) discontinuous and dynamically discountinuous improvements C) steady and dynamically steady improvements D) dynamically discontinuous and discontinuous improvements 2074) Which sorts of improvements are thought-about revolutionary? A) steady improvements B) discontinuous improvements C) dynamically steady improvements D) dynamically discontinuous improvements75) Steady and dynamically steady improvements are thought-about evolutionary as a result of they A) are comparatively simple to market to customers B) can generate extra income with minimal monetary investments C) will be potential “sport changers” if accepted by customers and the trade D) entail comparatively minor modifications or diversifications of current products 76) Discontinuous improvements are thought-about revolutionary as a result of they A) are comparatively simple to market to customers B) can generate extra income with minimal monetary investments C) will be potential “sport changers” if accepted by customers and the trade D) entail comparatively minor modifications or diversifications of current products77) The kind of innovation that has the least quantity of “new value” is A) steady innovation B) dynamically discontinuous innovation C) dynamically steady innovation D) discontinuous innovation78) New products which might be comparatively minor diversifications of current products are labeled as A) steady improvements B) dynamically discontinuous improvements C) dynamically steady improvements D) discontinuous improvements79) The addition of instantaneous replay in Main League Baseball could be an instance of a A) steady innovation B) dynamically discontinuous innovation C) dynamically steady innovation D) discontinuous innovation80) Most new products are ________ as a result of minor modifications or diversifications are much less dangerous to deliver to market. A) steady improvements B) dynamically discontinuous improvements C) dynamically steady improvements D) discontinuous improvements85) In the course of the implementation stage, the advertising and marketing staff should resolve on the timetable for deliberate ways. The following are approaches that can be utilized besides A) steady B) flighting C) pulsating D) numerous86) In phrases of the timetable for implementing advertising and marketing ways in an IMC marketing campaign, a ________ schedule requires a gentle move of communications between the marketer and viewers over the course of the marketing campaign. A) steady B) flighting C) pulsating D) numerous 87) Products for which there’s year-round demand with comparatively no fluctuation in demand are preferrred candidates for the ________ scheduling technique of advertising and marketing ways. A) steady B) flighting C) pulsating D) numerous88) In phrases of the timetable for implementing advertising and marketing ways in an IMC marketing campaign, a ________ schedule is characterised by durations of communication with a target market and different durations with no communication exercise. A) steady B) flighting C) pulsating D) numerous 89) Products with seasonal demand are preferrred candidates for the ________ scheduling technique of advertising and marketing ways. A) steady B) flighting C) pulsating D) numerous90) Sports products are preferrred candidates for the ________ scheduling technique of advertising and marketing ways as a result of of enjoying seasons that final solely half of the yr. A) steady B) flighting C) pulsating D) numerous

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