California Pizza Kitchen Inc.
California Pizza Kitchen Inc.
California Pizza Kitchen (CPK) is a multinational company operating in the food and beverage industry. The organization offers restaurant services and currently has 150 functional outlets and 24 fast food centers in the US and across the globe. CPK operates with its head office in the US and is one of the major top-performing global food industry firms. The organization provides a range of unique pizza products, including blends of duck, Jamaican jerk chicken, and grilled shrimp (California Pizza Kitchen, Inc., 2020). Apart from the pizza products, CPK Inc also provides food items such as soups, pasta, appetizers, and salads, among its list of products. The organization competes against other multinational food and beverages companies, including Pizza hut, Brinca international, and Dominos (California Pizza Kitchen, Inc., 2020). I consider this organization suitable for my business analysis assignment since it operates within the global market and is more likely to be affected by macroeconomic factors. As a global food company, the organization presents a typical scenario of how economic changes such as the COVID 19 related recession have impacted the global food market.
The organization is further listed within the NASDAQ stock exchange market and encourages the larger public to trade on its shares. Its trading trends can, therefore, easily assessed in reporting its financial strengths and weaknesses. The organization also presents a changing performance record overtime key to analyze its external business forces motivating or undermining its success. Finally, the company’s major publications can be easily retrieved from open publications, including business journals, trade magazines, and newspapers. These documentations provide helpful information in analyzing the company’s profitability records and the influencers to its success. This information, among other relevant findings, will form the basis for analyzing the trade records of CPK Inc.
Reference
California Pizza Kitchen, Inc. (2020). MarketLine Company Profile, p.1-21.
