We continue with an exploration of case study design. This section begins with a consideration of research questions and units of analysis, followed by the role of implicit or explicit theory in driving the research, considerations of quality (validity and reliability), and ending with the selection of single versus multiple case study designs and mixed methods.
Yin, R.K. (2009). Designing case studies. In Case Study Research: Design and Methods, Fourth Ed.(pp. 24-65). Thousand Oaks, CA: Sage Inc.
Baxter, P. & Jack, S. (2008). Qualitative case study methodology: Study design and implementation for novice researchers. The Qualitative Report, 13 (4), 544-559. Retrieved from http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1573&context=tqr
Gagnon, Y. (2010). Stage 2: Ensuring accuracy of results. In The Case Study As Research Method : A Practical Handbook (pp. 19-36). Québec [Que.]: Les Presses de l’Université du Québec (EBSCO ebook Collection)
Case Assignment
Find an example of case study research work for critical analysis. The case study work may be a book, journal article, a dissertation, or technical report on a topic of interest. You will make the best use of your time if you choose a study that relates to a topic you might be interested in studying in depth in your Doctoral Study project as proposed in the SLP. In a 6-page essay, address the following questions:
Topic of Choice is:
Effective Commercial Tactics in Global Marketing
1. Why is this classified as a case study? Is it a descriptive, explanatory, or exploratory study?
2. Identify the four key components of the research design:
i. What is the research question?
ii. What propositions are suggested?
iii. What is the unit of analysis?
iv. How is the data linked to the propositions?
3. Identify the theoretical framework for the study and assess the quality of the study in terms of validity and reliability.
Assignment Expectations
Your 6-page essay must follow APA formatting and demonstrate clarity, depth, and critical thinking. As you answer the questions posed in this case, include supporting rationale and cited sources.
