Competitive Advantage Video Project
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may
be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of
Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment 1 Information
Subject Code: MBA600
Subject Name: Capstone: Strategy
Assessment Title:
Assessment Type:
Length: Competitive Advantage Video Project
Individual video recording
10 minutes (no more)
Weighting: 25%
Total Marks:
Submission: 100
Online
Due Date: Week 5
AssignmentTutorOnline
Your task
Individually, you are required to record a 10-minute video, in which you must briefly describe an
organisation, analyse its environment, and then identify and analyse its competitive advantage.
Please note that you will be required to use the same organisation in the second assessment.
Assessment Description.
In this individual assessment, students will be given an opportunity to focus on all of their previous
MBA learning (both theory and practice) to describe and analyse a successful real-world
organisation concerning its development of a sustainable competitive advantage.
Assessment Instructions
Individually, choose for analysis an organisation from the alternatives in the list provided. It should
be of interest or relevance to you, your current position and/or your MBA specialisation. Please note
that if you focus on any other organisation not on the list provided, your submission will receive a
grade of zero.
Assuming the role of an organisational consultant, you are to apply your strategic thinking skills by
researching the organisation and analysing the factors that clearly identify and explain its
competitive advantage.
Findings should be presented in a video that provides an overview in a form and tone that could be
presented to the organisation’s executive team. It should be 10 minutes long and contain 8 to 10
slides that Help the executive in understanding the findings presented. Areas covered should
include:
• Introduction.
• A brief overview of the organisation.
• An analysis of the external and internal environment using appropriate theories and frameworks.
• Clear articulation of the competitive advantage identified.
• A diagnosis of the sources, strengths, weaknesses and future sustainability of the competitive
advantage outlined.
• A conclusion that identifies strategic opportunities and risks.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may
be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of
Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
You are encouraged to use a wide variety of information sources that include, where possible,
primary research such as interviews with staff or executive members within their chosen
organisation. You are also encouraged to explore and utilise webinar technologies features and
include a wide range of multimedia and/or interactive content that is appropriate for a presentation to
an executive.
You are required to use at least 10 sources of information and reference these in accordance
with the Kaplan Harvard Referencing Style. These may include websites, government
publications, industry reports, census data, journal articles, and newspaper articles. These
references should be presented as in-text citations and a reference list at the end of your video.
Assessment Submission
Students are encouraged to submit their work well before the deadline to avoid any possible
technical difficulties. For students with limited experience in video-making techniques, it is
recommended to read the video FAQs document available to you under the assessments tab in
MyKBS.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business
School “late assignment submission penalties” policy.
Number of
days Penalty
1* – 9 days 5% per day for each calendar day late deducted from the total marks
available
10 – 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after
the due date will not be accepted, and the student will receive a
mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be
given a mark of zero if they are submitted after assignments have
been returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to
be one day late and therefore subject to the associated penalty
For more information, please read the full policy via https://www.kbs.edu.au/about-us/school-policies
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may
be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of
Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
https://www.kbs.edu.au/about-us/school-policies
Time Limit for Video Assessments
Submissions that exceed the word limit will cease to be marked from the point at which that limit is
exceeded.
Study Helpance
Students may seek study Helpance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click here for this information.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
MBA600 Assessment 1 Marking Rubric – Competitive Advantage Video Project 25%
Marking
Criteria (__/100) F (Fail)
0 – 49% P (Pass)
50 – 64% C (Credit)
65 – 74% D (Distinction)
75 – 84% HD (High Distinction)
85 -100%
Introduction
__/10 marks You have provided inadequate or no
context that does not link to the
assessment in a
clear and coherent way. You have provided adequate
context, but links to the
assessment are only partially clear
and coherent. You have provided adequate
context and this links to the
assessment clearly and
coherently. You have provided full context
and this links to the assessment
clearly and coherently. You have provided an excellent
context for your video and it links
to the assessment
comprehensively.
Organisation
overview
__/10 marks You have presented an adequate
overview by identifying some of the
pertinent issues. You have presented an adequate
overview by identifying some of
the pertinent issues. You have presented an adequate
overview by identifying most of the
pertinent issues. You have presented a strong
overview by thoroughly
identifying all the pertinent issues You have presented an excellent
overview by thoroughly identifying
all the pertinent issues.
Internal/External
environment
analysis
__/15 marks You have presented an inadequate
or no Assessment of environmental
factors and no real linkage to
strategy frameworks. You have presented a basic
Assessment of environmental
factors but without the support of
reference to relevant strategy
frameworks. You have presented an
adequate Assessment of
environmental factors and
supported your perspective with
reference to general strategy
frameworks. You have presented a very
competent Assessment of
environmental factors and
logically linking your analysis to
relevant strategy frameworks. You have presented an excellent
Assessment of all key environmental
factors, undertaken logical
analysis by thoroughly identifying
the context and supporting your
narrative with reference to relevant
strategy frameworks.
Competitive
advantage
__/25 marks You have inadequately discussed
the competitive advantage and
made little or no attempt to
incorporate theory in your
perspective. You have superficially
discussed the competitive
advantage using some theory to
support your assertions. You have adequately discussed
the competitive advantage
using some theory to describe the
organisation’s current situation. You have competently
described the competitive
advantage using many key
theories to describe the
organisation’s current situation. You have expertly discussed the
competitive advantage using all
key theories to frame an answer
in a highly coherent way that
links seamlessly to the
organisation’s current situation.
Conclusion with
strengths,
weaknesses and
sustainability
__/20 marks You have inadequately evaluated or
analysed the organisation’s
strengths, weaknesses and
sustainability with little or no
reference to theory and research. You have adequately evaluated
and analysed the organisation’s
strengths, weaknesses and
sustainability by supporting your
answer with some relevant theory
and research. You have adequately evaluated
and analysed the organisation’s
strengths, weaknesses and
sustainability by supporting your
answer with mostly relevant theory
and research. You have competently evaluated
and analysed the organisation’s
strengths, weaknesses and
sustainability by supporting your
answer with relevant theory and
research. You have expertly evaluated and
analysed the organisation’s
strengths, weaknesses and
sustainability by substantiating
your answer with relevant theory
and excellent research.
Grammar/spelling
__/5 marks Consistent errors in spelling and
grammar impact the flow and
readability of your analysis. Though there are some grammar
and spelling errors, these do not
detract from the readability and
flow of your analysis. Mostly correct grammar and
spelling with errors that do not
impact the readability and flow of
your analysis. Errors in grammar and spelling
are rare, enhancing the
readability and flow of your
analysis. Perfect grammar and spelling
throughout, with excellent
readability and flow of your
analysis.
Video delivery
__/5 marks You have used unsuitable or no
visual aids to communicate the
required information in the delivery
of your webinar. You have used basic visual aids to
appropriately communicate some
of the required information in your
webinar delivery. You have used adequate visual
aids to appropriately communicate
most of the required information in
your webinar delivery. You have used appropriate visual
aids to effectively communicate
the required information in the
delivery of your webinar. You have used excellent visual
aids to effectively communicate the
required information in the delivery
of your webinar.
In-text citations and
referencing
__/10 marks Neither in-text referencing nor
reference list adheres to Kaplan
Harvard Referencing Style. In-text referencing or the resultant
reference list adheres to Kaplan
Harvard Referencing Style but
with several errors. Both in-text referencing and the
resultant reference list adhere to
Kaplan Harvard Referencing Style
but with several errors Both in-text referencing and the
resultant reference list adhere to
Kaplan Harvard Referencing Style
but with only occasional minor
errors. Both in-text referencing and the
resultant reference list adhere
strictly to Kaplan Harvard
Referencing Style, with no errors.
Feedback and grades will be released via MyKBS
