1. Critically analyze McDonald’s Hopes New Social Media Question and Answer Will Modify Food Image
2. Outline of the social media research methodology being used by McDonald’s
3. Analysis of the weaknesses associated with this approach
4. Proposal for alternative strategic social media research solutions that may allow McDonald’s to get better
5. Feedback on its products and restaurants from customers
1000 words in length and executive summary 50 words minimum and 100 maximum
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1. Examine how McDonald’s hopes that their new social media question and answer system can change people’s perceptions of food.
2. A description of McDonald’s social media study approach.
3. An examination of the flaws in this strategy
4. Proposal for alternative strategic social media research options that could help McDonald’s improve its performance.
5. Customer feedback on its products and restaurants
The length of the essay is 1000 words, with an executive summary at the end. A minimum of 50 words and a maximum of 100 words are required.
