Describe marketing uses of packaging and labeling. Packaging has 4 features: containing and defending merchandise; selling merchandise; facilitating product storage, use, and comfort; and facilitating recycling and decreasing environmental harm. As a software for promotion, packaging identifies the model and its options.
It additionally serves the important perform of differentiating a product from competing merchandise and linking it with associated merchandise from the identical producer. The label is an integral half of the bundle, with persuasive and informational features. In essence, the bundle is the marketer’s final likelihood to affect patrons earlier than they make a purchase order resolution.
1. Discover a product at dwelling that has a particular bundle. Write a paragraph evaluating that bundle based mostly on the 4 features of packaging.
