Half 1:
Grocery store Video/Worksheet, Thursday Could 19th:
1. Watch the CNBC program “Supermarkets Inc: Inside a $500 Billion Cash Machine” – hyperlink to video posted on D2L.
2. Learn the Slideshow – hyperlink posted on D2L.
three. Please reply the following questions on a separate web page and convey to class Monday, Could 23rd.
Questions:
1. The standard American grocery store shares _______ gadgets every?
48,000 gadgets per grocery store
2. How do merchandise get on the shelf?
three. Why are they organized (or positioned) the place they’re situated?
four. How a lot do People spend on groceries day by day?
5. What did you study from Large Eagle’s Market District Retailer?
6. What did you study from Complete Meals?
7. How do shops observe your actions? How does this affect retailer format?
eight. What merchandise had been nonetheless common throughout the recession (contained inside the slideshow)?
9. What are three attention-grabbing information you discovered from the video?
Half 2:
Coca Cola Video/Worksheet, Friday Could 20th:
1. Watch the CNBC program “Coca Cola Behind the Actual Factor” – hyperlink to video posted on D2L.
2. Watch “Buffet Defends Coca Cola Funding” – hyperlink to video posted on D2L.
three. Please reply the following questions on a separate web page and convey to class Monday, Could 23rd.
Questions:
1. How has Coke made itself one of the most acknowledged manufacturers on the planet? What has made Coke such a profitable brand? Why are its customers so loyal?
2. How is at this time’s soda market completely different from that of the previous?
three. What did Coke’s advertising analysis present about client buying habits?
four. a) When ‘New Coke’ was launched with its new system, why did it flop? Clarify.
b) What did Coke have to do in consequence?
5. When Pepsi-Cola was launched, what did Coke have to do to keep aggressive?
6. Clarify the freestyle machine that Coke developed. How is it useful for advertising analysis functions? Out of Coke’s 104 manufacturers, what did they discover to be the hottest from the freestyle machine?
7. a) How have latest traits impacted Coke’s gross sales?
b) In the video, it talked about that Coke was trying into traits to Help them predict what new manufacturers will likely be profitable in the future. Which traits had been mentioned? Clarify.
eight. Discuss the importance of Coke’s packaging to its brand.
9. How does Coke check merchandise?
10. How does Coke develop/acquire new merchandise?
11. What does the video say concerning Coca Cola packaging?
12. How is the product distributed in Africa?
13. What did Coca Cola do in Africa concerning product availability? How did Coke enter into South Africa? How did Coke guarantee its success in South Africa?
14. What did Coca Cola do for the navy concerning product availability?
15. What are three attention-grabbing information you discovered from the vide
