Write a literature review linked to one of the themes listed below. You should focus upon a specific topic within these themes, a specific industry or a specific geographical region. Ideally, you should agree your choice of topic with your module tutor – there will be time available for this in workshops. The word count for the literature review is approx. 2,500 words with a max wordcount of 2,700 words. You will be provided with plenty of guidance, which will be posted upon the assessment tab.
The themes you can choose from are:
·Drivers and Impacts of Digital Disruption
·Links between Digital Strategy and Digital Transformation
·Why does Digital Transformation fail?
Drivers and Impacts of Digital Disruption
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Introduction
Digital disruption has become an important area of research and interest in recent years, as digital technologies continue to change the way that businesses operate. The aim of this literature review is to examine the drivers and impacts of digital disruption on the retail industry, specifically focusing on the UK market.
Drivers of Digital Disruption
One of the key drivers of digital disruption in the retail industry is the increasing use of e-commerce platforms, such as Amazon and eBay. These platforms have disrupted traditional brick-and-mortar retail by providing consumers with a more convenient and accessible shopping experience. Another driver is the increasing use of mobile devices, such as smartphones and tablets, which have transformed the way that consumers shop and interact with retail brands.
The rise of big data and the Internet of Things (IoT) has also played a key role in driving digital disruption in the retail industry. These technologies have enabled retailers to gather and analyze vast amounts of data about consumer behavior, preferences and purchasing habits, leading to a more personalized and targeted shopping experience.
Impacts of Digital Disruption
The impact of digital disruption on the retail industry has been significant and wide-ranging. One of the key impacts has been the closure of many traditional brick-and-mortar stores, as consumers increasingly turn to e-commerce platforms for their shopping needs. This has had a major impact on the employment market, with many retail workers losing their jobs as a result.
Digital disruption has also changed the competitive landscape in the retail industry, with smaller, agile startups now able to challenge established players. This has led to a focus on innovation and a drive to keep up with the latest digital trends, in order to remain competitive.
Another impact of digital disruption has been the rise of new business models, such as subscription-based services and the sharing economy. This has led to a shift in consumer behavior, as they look for more sustainable and cost-effective ways to consume products and services.
Digital disruption has had a profound impact on the retail industry, driving major changes in the way that businesses operate and consumers shop. The rise of e-commerce platforms, mobile devices, big data and IoT have all played key roles in driving digital disruption and have had far-reaching impacts on the industry and the employment market. The challenges and opportunities presented by digital disruption will continue to shape the retail industry in the years to come.
