Guidelines for Journals
Each week, you write in Canvas to answer every question in the end of every PPT/PDF of the
same week. Your answers are a direct response to my questions and a self inquiry to satisfy your
inner hunger for knowledge. You should start by repeating my question, followed by your
answer and additional thoughts, and references if any, for over 150 words. (see examples) Be
sure to provide a link if you reference anything online. Please submit work before weekly
deadline on Saturday. Canvas keeps all your submissions and I am able to see them all when I
grade them twice a quarter. Your work is considered late if it’s not in by the weekly deadline.
Journal Grading Rubric
Sample Entries for Journal (good examples)
(exceeding word count minimum, separate paragraphs, personal experiences, personal thoughts,
reference to course materials, answers to all questions)
(Repeating question, exceeding minimum word count, detailed explanations with personal/work
examples)
Everyone: Do you practice Mise En Place in your everyday life? Why or why not? Explain and
give two examples at least.
I do practice mise en place to some extent. Mise en place is a French term meaning put in place.
It teaches us to prepare for the upcoming tasks with all the materials and processes ready ahead
of time. In the podcast, I also learned the seemingly contradictory way of going slow so you can
go fast. Taking time to plan and prepare oftentimes makes things a lot easier and faster when it
comes down to execution. If one rushes into doing things without much preparation and thinking,
it may not save time in the end as it may require second or third stitches to save it. So this “go
slow to go fast” makes a lot of sense to me.
When I cook, I put out all the ingredients and seasonings. I’d wash the veggies, cut the meats,
and take the seasonings out near the stove so I can access them when needed. And the cooking
does not start from the kitchen; I plan ahead for the meals I wanted to prepare then come up with
a shopping list so I get all the ingredients I need at the supermarket. I also browse supermarket
flyers so I know what’s on sale therefore I can save money on family meals with these items.
At work, if I have a meeting tomorrow, I’d prepare the meeting materials the night before and
put them in a folder so the next morning it’s grab and go. I also mentally go over the meeting
process and read the background information to make up my mind and take my positions before
the meeting. I may be convinced by my colleagues to take a different position at the meeting but
I pretty much know what I would say before I enter the meeting room.
I am glad we are learning this mise en place in this class. Now I know what I have been doing
right is based on scientific research! I’d be more systematic in the future when it comes to
organization and implementation of tasks.
(Repeating question, exceeding word count minimum, answering all sub-questions, detailed
explanations with personal/work experiences, arguments backed by evidence in real life cases
and theoretical references)
1. What is Customer Lifetime Value and how do companies use it to drive revenue growth?
Should companies treat customers differently based on their CLVs? Why or why not?
Customer Lifetime Value is the total revenues a customer brings to the company over the
lifetime the customer does business with the company. Over time, customers leave the company
because of demographic changes, relocation, changes in preferences, dissatisfaction with the
product or service, or other reasons.
Companies should treat customers differently based on the “values” or profits that they bring to
the company. The relationship between customers and companies is one of the most important
factors of the competitive advantage because “customer satisfaction and loyalty affects the
bottom line.” (Pg.57). Competitive advantage is described as “a firm’s ability to achieve market
and financial superiority over its competitors.” (Pg. 71). In my opinion, a company benefits
greatly from the relationships that it builds with its customers because it creates an avenue for
financial and market growth.
Customer loyalty continues to drive profits even during slow economic periods. Loyalty
marketing is an example of how businesses can focus on retaining and growing their customer
base by providing incentives to customers. This is why Macy’s always has special deals and
exclusive promotions for their credit card holders. Other companies in retail, tourism, travel,
hospitality also have developed similar programs to deepen their relationships with customers
and to drive revenues growth.
Recently, there has been a push to incorporate social media into loyalty marketing. Companies
are now providing incentives to customers that subscribe to the various outlets of social media
that are used by the company. For example, companies are now using Facebook and Twitter to
advertise special incentives to those who subscribe to their feeds. Loyalty marketing has a
significant impact when combined with social media because it reaches target markets fast. It is
also an effective way for companies to reach into new markets with minimal effort or expense.
References: Collier, David A., and James R. Evans. OM4. Mason, OH: South-Western Cengage
Learning, 2013.
Sample Entries for Journal (bad examples)
(missing one or more: not enough words, one big paragraph, quotes from web without reference,
no reference to course materials, not answering all questions, one entry for three questions, not
including my original question)
(Personal opinion, no references) Jack Welch: I don’t like his style. I think he is too mean.
Managers should be kind. They should keep employees happy to be productive.
(Really?) Please develop a quantifiable measurement for the quality of In-N-Out hamburgers:
Sorry but I am a vegetarian so I wouldn’t know.
(Definition) MTO: Make to order, a way to make stuff.
(Not meeting word count minimum, two answers in one entry, not separating answers, not
answering questions fully)
Everyone: Describe the servicescape of a family doctor’s clinic.
2. Find a low contact service and explain why low contact is preferred or beneficial.
The service scape of a family’s doctor clinic is sort of the same throughout all medical
professions. They all have a waiting room/ lobby where the patients sit before being seen by the
doctors. Receptionist desk is where you’re first helped and asked to fill out any paperwork.
Normally credentials or certificates will be displayed around the reception area. Family doctor
clinics are distinguished by a small section normally designated for children filled with books
and toys. One low contact service that i found is the automated self serve car washes. Low
contact is preferred and beneficial for many reasons. These car washes give a full car wash
within minutes and let you vacuum on your own. This can be seen as preferred or beneficial
because it removes human error and lets you vacuum to your liking. No dialogue or transaction
interactions also aids in reducing the time you spend cleaning your vehicle.
(Not repeating question, not meeting word count minimum, two answers in one entry, no depth,
writing is distractive, can you capitalize I?)
The product i found i like that is designed for the environment is bamboo straws. They are not
only aesthetically fun, but also an eco friendly alternative to plastic straws. These straws are
made from regular bamboo stalks, which means they do not under go any sort of processing, and
can be washed and reused. The example i found for a product that adds a pink tax is women’s
shaving razors. This product is the exact same as the mens counterpart, but has something known
as the pink tax taking effect, which ups the price. This is a price discrimination since its a
women’s product and the sellers know its a necessity for them.

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