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Posted: March 3rd, 2022
ENTR 420 American Military University Social Media Marketing Plan Paper
ENTR 420 American Military University Social Media Marketing Plan Paper
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Assignment 8 – Social Media Marketing Plan (PO4, PO7, CO6, ILO.SK6, BIS2, IS4, AL1, DL4)
Complete your SMM Plan (Social Media Marketing Plan) using the outline in Chapter 15:
Title Page
Table of contents
Executive Summary
Brief Overview
Observing Social Media Presence is optional if you’re in business already and using social media – NOT REQUIRED
Competitive Analysis (of social media)
Goals and Strategies
Target Market (for social media)
Social Media Platforms
Implementation Strategy
Monitoring the SMM Plan
Tuning the SMM Plan
Budgeting for the SMM Plan, in spreadsheet format
Calculating ROI for SMM Plan
Minimum 4 pages
Minimum 2 sources
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APA format for citations
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Business format for SMM Plan
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