1. Explain the phenomenon of Protectionism . Which buying and selling limitations exist (clarify briefly; every with a most of one as much as two sentences) and the way far do these affect worldwide advertising and marketing. Moreover, what might be methods for a single firm to deal with these buying and selling limitations?
2. What are traits of Backside of the Pyramid Markets and what are Implications for Worldwide Advertising and marketing when in comparison with developed nations? Ponder particularly buyer segmentation and the advertising and marketing combine (4P s). Use examples the place attainable.
three. The distribution channel construction has modified inside the previous few years. Describe briefly the ongoing traits from conventional to fashionable channel buildings and intimately the benefits and drawbacks of the Web as a distribution and advertising and marketing channel. Which factors are vital to think about in Worldwide Distribution through the Web ?
