Total Possible Score: 8.00
Explains the Purpose of a Company’s 10-K
Total: 3.00
Distinguished – Accurately and thoroughly explains the purpose of a company’s 10-K and how it interprets the firm’s financial strength.
Proficient – Explains the purpose of a company’s 10-K and how it interprets the firm’s financial strength. The explanation has few inaccuracies or minor details are missing.
Basic – Partially explains the purpose of a company’s 10-K and how it interprets the firm’s financial strength. The explanation has several inaccuracies and/or relevant details are missing.
Below Expectations – Attempts to explain the purpose of a company’s 10-K and how it interprets the firm’s financial strength; however, the explanation has many inaccuracies and/or significant details are missing.
Non-Performance – The explanation of the purpose of a company’s 10-K and how it interprets the firm’s financial strength is either nonexistent or lacks the components described in the assignment instructions.

Describes Three Important Items Learned Rrom Reading Ford Motor Company’s 10-K for 2012
Total: 4.00
Distinguished – Accurately and thoroughly describes three important items, and their significance to stakeholders, learned from Ford’s 10-K.
Proficient – Describes three important items, and their significance to stakeholders, learned from Ford’s 10-K. The description has few inaccuracies or minor details are missing.
Basic – Partially describes three important items, and their significance to stakeholders, learned from Ford’s 10-K. The description has several inaccuracies and/or relevant details are missing.
Below Expectations – Attempts to describe three important items, and their significance to stakeholders, learned from Ford’s 10-K; however, the description has many inaccuracies and/or significant details are missing.
Non-Performance – The description of three important items learned from Ford’s 10-K is either nonexistent or lacks the components described in the assignment instructions.

Written Communication: Control of Syntax and Mechanics
Total: 0.25
Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.
Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.
Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.
Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: APA Formatting
Total: 0.25
Distinguished – Accurately uses APA formatting consistently throughout the paper, title page, and reference page.
Proficient – Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.
Basic – Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.
Below Expectations – Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Page Requirement
Total: 0.25
Distinguished – The length of the paper is equivalent to the required number of correctly formatted pages.
Proficient – The length of the paper is nearly equivalent to the required number of correctly formatted pages.
Basic – The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.
Below Expectations – The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Resource Requirement
Total: 0.25
Distinguished – Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Proficient – Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Basic – Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.
Below Expectations – Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

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Total Possible Points: 8.00

Describes the purpose of a company’s 10-K report.

3.00 total

Distinguished – Explains the goal of a company’s 10-K and how it evaluates the firm’s financial strength accurately and fully.

Proficient – Explains the objective of a company’s 10-K and how it analyzes financial strength. There are a few mistakes in the explanation, and some small facts are missing.

Basic – Explains the objective of a company’s 10-K and how it perceives financial strength. There are various mistakes in the explanation, and/or crucial details are missing.

Below Expectations – Attempts to explain the purpose of a company’s 10-K and how it interprets the firm’s financial strength; however, the explanation has many inaccuracies and/or significant details are missing.

Non-Performance – The explanation of a company’s 10-K’s purpose.

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