Course Syllabus
Course Description
Explores strategies for leading and communicating effectively with both internal and external audiences throughout disaster conditions. Discusses the event of a communication plan and methods to craft and ship messaging throughout the disaster state of affairs.
Course Textbook(s)
Ulmer, R. R., Sellnow, T. L, & Seeger, M. W. (2019). Efficient disaster communication: Transferring from disaster to alternative (4th ed.). SAGE. https://on-line.vitalsource.com/#/books/9781506315744
Course Studying Outcomes
Upon completion of this course, college students ought to be capable of:
1. Apply disaster communication concept to real-world disaster conditions. 2. Consider leaders’ approaches to disaster communication and motion. three. Apply strategies for communicating and leading throughout occasions of uncertainty. four. Apply strategies for communicating a message to neutralize threat or scandal. 5. Create alternatives for constructive messaging within the midst of disaster, so as to help the group, its individuals, and
its model. 6. Consider moral calls for of the chief throughout disaster conditions. 7. Create a management communication plan for a disaster state of affairs. eight. Develop strategies for leading the group towards disaster restoration and renewal.
Educational Integrity
Honesty and integrity are taken very critically at Waldorf College. All college students needs to be acquainted with the Waldorf College Educational Integrity Coverage (discovered within the present Pupil Handbook) and the implications that may outcome from breaches of this coverage.
Credit
Upon completion of this course, the scholars will earn three.00 hours of school credit score.
Course Construction
COM 5360, Disaster Communication and Management
COM 5360, Disaster Communication and Management 1
1. Examine Information: Course items include a Examine Information that gives college students with the training outcomes, unit lesson, required unit assets, assignments, and supplemental assets.
2. Studying Outcomes: Every unit accommodates Studying Outcomes that specify the measurable expertise and information college students ought to acquire upon completion of the unit.
three. Unit Lesson: Unit Classes, that are situated within the Examine Information, talk about lesson materials. four. Required Unit Sources: Items include Required Unit Sources from a number of chapters from the textbook
and/or outdoors assets. 5. Dialogue Boards: College students are required to submit Dialogue Board posts in Items I-VIII. Dialogue Boards
present college students the chance for student-to-student and professor-to-student interplay based mostly on related course ideas and concepts. Particular details about accessing the Dialogue Board rubric is offered under.
6. Unit Assignments: College students are required to submit for grading Unit Assignments. Particular data and directions concerning these assignments are offered under. Grading rubrics are included with every project. Particular details about accessing these rubrics is offered under.
7. Ask the Professor: This communication discussion board gives college students with a possibility to ask their professor basic questions or questions associated to course content material.
eight. Pupil Break Room: This communication discussion board permits for informal dialog with different classmates.
Unit Assignments
Unit I Task
Conduct a search of stories reviews that contain a company responding to disaster occasions. Search for a variety of reviews to get an summary of the kinds of crises that organizations have responded to in recent times. Then, choose one disaster occasion to develop your paper, addressing the next factors. Help your response with particular examples from the information report and our assigned readings, and illustrate the precise course ideas you relied on to attract your conclusions.
Outline organizational disaster, and clarify the distinction between threat and disaster. Describe the factors leaders ought to use to find out whether or not an occasion constitutes a disaster occasion. Who had been the stakeholders? Who was impacted by the disaster—both inside and outdoors of the corporate? Was the disaster preventable? Have been the circumstances of the disaster predictable/unpredictable? Have been there components of uncertainty that had been outdoors of the organizational leaders’ management? What can the organizational leaders be taught from the disaster and their responses? Who spoke to the media/public on behalf of the group? What message did she or he convey on behalf of the group (i.e., did she or he search to help stakeholders, assign/settle for blame for the disaster, talk the group’s plan for restoration)? How might the group make the response more practical?
See the grading rubric for extra tips. It is suggested that you simply use the rubric as a guidelines as you draft the essay. Confer with the rubric usually, and make sure you fulfill the necessities for all standards listed.
Your paper have to be a minimum of two pages in size. Adhere to APA Type when developing this project, together with in-text citations and references for all sources which can be used. Please be aware that no summary is required.
This formal paper instance offered by the Waldorf College Writing Middle reveals this sort of formatting.
Unit II Case Examine
After reviewing the case described in Instance four.three on pages 57-60 of your textbook, write an Assessment utilizing discourse of renewal concept as a framework to research the group’s disaster response. Utilizing the Waldorf On-line Library, conduct any extra analysis needed to totally consider the facets of the disaster response described within the concept. Cite particular examples to help your factors.
See the grading rubric for extra tips. It is suggested that you simply use the rubric as a guidelines as you draft the essay. Confer with the rubric usually and make sure you fulfill the necessities for all standards listed.
Your case examine have to be a minimum of two pages in size. Adhere to APA Type when developing this project, together with in- textual content citations and references for all sources which can be used. Please be aware that no summary is required.
This formal paper instance offered by the Waldorf College Writing Middle reveals this sort of formatting.
COM 5360, Disaster Communication and Management 2
https://mywaldorf.waldorf.edu/media/formal-essay-with-bubbles/
https://mywaldorf.waldorf.edu/media/formal-essay-with-bubbles/
Unit III Case Examine
After reviewing the case described in Instance four.6 on pages 68-72 of your textbook, write an Assessment by responding to the questions listed within the desk below “You Make the Name” on pages 71-72 named “Classes on Producing Efficient Disaster Communication”. After answering these questions, additionally write a quick Assessment on Dominos’ organizational chief’s objectives throughout their disaster response.
Current your responses in a format you’ll use in the event you had been employed by Domino’s as a disaster communication guide and had been getting ready this report to supply to the consumer immediately. Make sure the content material, tone, and presentation are applicable for your supposed viewers.
See the grading rubric for extra tips. It is suggested that you simply use the rubric as a guidelines as you draft the Assessment. Confer with the rubric usually, and make sure you fulfill the necessities for all standards listed.
Your paper have to be a minimum of three pages in size. Adhere to APA Type when creating citations and references for this project. APA formatting, nonetheless, is just not needed
Unit IV Task
This project has two parts – a top level view and a code of ethics. Please put together both parts and submit as one single Phrase doc. Use part headings to prepare the data, however don’t paste the project directions into your doc.
Half I: Introduction and Define
The ultimate undertaking on this course is to create a disaster communication plan. From inside the course syllabus, Assessment the project directions for the ultimate undertaking. Strategy the undertaking as in case you are the director of communications for a company, which generally is a for-profit or non-profit group.
Please use full sentences inside the define/introduction and be certain your define/introduction applies course ideas. Draft the define/introduction by performing the next actions:
Describe the trade/group you might be representing. Listing the stakeholders (particular prospects, shoppers, shareholders, and different teams) that your group serves and/or impacts. Clarify any considerations or challenges the group may face, together with potential dangers, earlier crises, or different points that may should be thought-about if you develop the disaster communication plan. Discover an present disaster communication plan for an identical group, and hyperlink to the doc. Determine a minimum of two classes described in Chapter three which can be adopted within the plan. Focus on whether or not or not any classes are evident within the plan and the affect, if any, on the effectiveness of the plan.
Half II: Code of Ethics
Create a code of ethics for leaders responding to disaster occasions. The code should
have a minimum of 10 unique, moral guideline statements, embody statements which can be written in full sentences (For instance, accountability is a tenet, however it isn’t a particular guideline. As a substitute, an moral guideline based mostly on the precept of accountability may be, “We are going to publicly acknowledge errors in manufacturing, coverage, or judgment that harmed stakeholders.”), and embody tips that display you might be making use of course ideas.
For examples of codes of ethics, you may conduct a search for insurance policies from organizations and trade associations just like the one you might have chosen for the undertaking. Make sure to Assessment the codes solely to familiarize your self with the kinds of statements which can be included and the general format.
To finish the project, you have to write unique tips. Be certain that you don’t plagiarize one other coverage by utilizing tips contained in present codes.
See the grading rubric for extra tips. It is suggested that you simply use the rubric as a guidelines as you draft the code of ethics. Confer with the rubric usually and make sure you fulfill the necessities for all standards listed.
Your introduction, define, and code of ethics all collectively in a single doc have to be a minimum of three pages in size. Adhere to APA Type when creating citations and references for this project. APA formatting, nonetheless, is just not needed
COM 5360, Disaster Communication and Management three
Unit V Task
Press Launch
Assessment Instance 6.four on pages 98-101 of your textbook. Assuming the function of the general public relations director for King Automotive, create a press launch in response to the second spherical of testing that got here again constructive for excessive ranges of melamine.
The press launch should
present you relied on the 10 classes in Chapter 5 as a information to develop the content material of the press launch, embody any related data described within the case examine (conduct extra analysis on the case as wanted), comply with this press launch format/template embody a minimum of one quote from a King Automotive consultant (attribute the quote to your self because the PR director for King Automotive).
Your press launch have to be a minimum of one web page, however now not than two pages in size. Adhere to APA Type when creating citations and references for this project. APA formatting, nonetheless, is just not needed.
You’ll be able to conduct a search for press releases to make use of as examples. Assessment the press releases solely solely to familiarize your self with the construction and general format. To finish the project, you have to write an unique press launch.
Guarantee you don’t plagiarize one other press launch by utilizing content material in any instance press releases. (For extra details about the implications of plagiarism, please see Waldorf’s Educational Integrity Coverage within the Waldorf College On-line Applications Catalog.
Unit VI PowerPoint Presentation
PowerPoint Presentation
Assessment Instance four.1 on pages 49-53 of your textbook. Utilizing the 10 classes in Chapter 7 as a information, assume the function of a disaster communications guide employed by BP one month after the spill has been contained. Develop a PowerPoint presentation for BP management to make use of throughout a press convention that will probably be given inside the subsequent week, with the aim of using constructive messaging, repairing the corporate’s picture, and explaining the corporate’s future plans.
The presentation have to be a minimum of eight slides, not together with the introduction or quotation slide. Use picture restore concept (described in Chapter 2) as a framework for your strategy.
When utilizing photos in a public presentation, you need to use any of your personal unique photos for which you personal the copyright (reminiscent of pictures you took your self). For those who search for photos on-line, take into account that some pictures may not be public area (i.e., free to make use of). They might have a copyright that requires both permission or buy to make use of. To keep away from copyright infringement, it’s best to make use of pictures you can clearly establish as public area. Free inventory pictures (that are public area pictures and do not need a copyright) can be found at http://www.freeimages.com/.
Unit VII Task
Social Media Coverage
Create a social media coverage for a company (of your alternative) with the purpose of constructive messaging, neutralizing threat, and disaster prevention. Choose the identical group as for the ultimate undertaking (making a disaster communication plan). This social media coverage will probably be integrated into the ultimate undertaking as one part of all the disaster communication plan. The format ought to comply with the identical format used within the disaster communication plan.
Your coverage should:
clearly establish the group/audience that the social media coverage is written for. describe procedures concerning how workers (such because the PR director/spokesperson) ought to use social media when representing the group. Clarify how social media can be utilized for constructive messaging, disaster prevention, and neutralizing threat. Add another sections that may be related to your group. Apply course ideas if you create the coverage. embody clear, detailed procedures utilizing a format that’s straightforward to comply with. add any templates or worksheets that may be useful for leaders to make use of. use textual content enhancements and visuals to emphasise and for readability. Along with fundamental enhancements, reminiscent of daring, underline, italics, caps, font/font measurement, and color-coding, you may embody graphs, illustrations, or different visible components.
COM 5360, Disaster Communication and Management four
https://on-line.waldorf.edu/bbcswebdav/xid-134489839_1
http://www.waldorf.edu/Obtain-Data
http://www.freeimages.com/
You’ll be able to seek advice from examples of disaster communication plans to find out a format for the coverage. Assessment these plans ONLY to familiarize your self with the construction and general format. To finish the project, you have to write an unique coverage. Guarantee you don’t plagiarize one other coverage by utilizing content material in any instance social media insurance policies or disaster communication plans.
Your coverage have to be a minimum of three pages in size. Adhere to APA Type when creating citations and references for this project. APA formatting, nonetheless, is just not needed
Unit VIII Ultimate Mission
Disaster Communication Plan
Create a disaster communication plan for leaders in a particular group.
The plan should
clearly establish the group/audience the plan is written for, create sections describing every sort of potential disaster this group may encounter and an applicable response,
The sections needs to be tailor-made to your particular group. For instance, if your organization produces a meals product, recollects might be an essential matter to handle. Make sure to apply course ideas, together with these associated to constructive messaging and disaster prevention/threat. NOTE: Embody the social media coverage created throughout Unit VII as one part of the plan. You’ll be able to replace the coverage and make any needed revisions to the model you submitted in Unit VII.
establish stakeholders who may be affected by the disaster, Embody procedures to speak internally with these within the corporate and externally with stakeholders outdoors of the corporate.
embody clear, detailed procedures utilizing a format that’s straightforward to comply with, add any templates or worksheets that may be useful for the leaders to make use of when responding to a disaster occasion, and use textual content enhancements and visuals to emphasise and for readability.
Along with fundamental enhancements reminiscent of daring, underline, italics, caps, font/font measurement, and color-coding, you may embody graphs, illustrations, or different visible components.
Your disaster communication plan have to be a minimum of 6 pages in size. Adhere to APA Type when creating citations and references for this project. APA formatting, nonetheless, is just not needed.
Be aware: In Unit I, you developed a definition of an organizational disaster and you might have been making use of that definition to your written work all through the time period. This definition ought to grow to be the premise for your disaster communication plan. In Unit II, you had been launched to a number of key disaster communication theories. Depend on these ideas to information your plan. Both the definition you created in Unit I and the theories you discovered about in Unit II ought to present justification for your particular technique. The Unit VIII readings (Chapter 12 of your textbook) elaborate on a key concept offered within the course: discourse of renewal concept.
The 4 alternatives offered within the chapter are essential facets to contemplate as you develop the plan:
1. organizational studying, 2. moral communication, three. potential reasonably than retrospective imaginative and prescient, and four. efficient organizational rhetoric.
To finish the project, you have to write an unique plan. Guarantee you don’t plagiarize one other plan by utilizing content material in any instance disaster communication plans.
Submitting Course Papers/Tasks
After you have accomplished your papers/initiatives, submit your accomplished papers/initiatives by importing by the Task tab in every unit. Don’t e-mail your paper on to your professor. Through the use of the Task tab, your document will mechanically be up to date to point you might have submitted your papers/initiatives, and the project will probably be offered to your professor for grading. Directions for submitting your project may be discovered below the Task tab in every unit.
COM 5360, Disaster Communication and Management 5
APA Pointers
Waldorf College requires that college students use the APA model for papers and initiatives. Subsequently, the APA guidelines for formatting, quoting, paraphrasing, citing, and itemizing of sources are to be adopted. Details about utilizing APA model may be present in APA Type Help in the Course Menu. This space gives hyperlinks to Web websites, tutorials, and guides that present complete data on APA formatting, together with examples and pattern papers.
Grading Rubrics
This course makes use of analytic grading rubrics as instruments for your professor in assigning grades for all studying actions. Every rubric serves as a information that communicates the expectations of the training exercise and describes the factors for every degree of feat. As well as, a rubric is a reference instrument that lists analysis standards and will help you arrange your efforts to satisfy the necessities of that studying exercise. It’s crucial for you to familiarize your self with these rubrics as a result of these are the first instruments your professor makes use of for assessing studying actions.
Rubric classes embody (1) Dialogue Board, (2) Assessment (Written Response), and (three) Task. Nonetheless, it’s potential that not all the listed rubric varieties will probably be utilized in a single course (e.g., some programs might not have Assessments).
The Dialogue Board rubric may be discovered inside Unit I’s Dialogue Board submission directions.
The Assessment (Written Response) rubric may be discovered embedded in a hyperlink inside the instructions for every Unit Assessment. Nonetheless, these rubrics will solely be used when written-response questions seem inside the Assessment.
Every Task sort (e.g., article critique, case examine, analysis paper) may have its personal rubric. The Task rubrics are constructed into Blackboard, permitting college students to Assessment them previous to starting the Task and once more as soon as the Task has been scored. This rubric may be accessed by way of the Task hyperlink situated inside the unit the place it’s to be submitted. College students can also entry the rubric by the course menu by choosing the “Grades” hyperlink.
Once more, it’s vitally essential for you to grow to be acquainted with these rubrics as a result of their software to your Dialogue Boards, Assessments, and Assignments is the tactic by which your teacher assigns all grades.
Communication Boards
These are non-graded dialogue boards that mean you can talk with your professor and different college students. Participation in these dialogue boards is inspired, however not required. You’ll be able to entry these boards with the buttons within the Course Menu. Directions for subscribing/unsubscribing to those boards are offered under.
Click on right here for directions on methods to subscribe/unsubscribe and submit to the Communication Boards.
Ask the Professor
This communication discussion board gives you with a possibility to ask your professor basic or course content material questions. Questions might concentrate on Blackboard areas of on-line course parts, textbook or course content material elaboration, extra steerage on Assessment necessities, or basic recommendation from different college students.
Questions which can be particular in nature, reminiscent of inquiries concerning Assessment/project grades or private lodging requests, are NOT to be posted on this discussion board. If in case you have questions, feedback, or considerations of a non- public nature, please be happy to electronic mail your professor. Responses to your submit will probably be addressed or emailed by the professor inside 48 hours.
Earlier than posting, please guarantee that you’ve got learn all related course documentation, together with the syllabus, Assessment/project directions, college suggestions, and different essential data.
Pupil Break Room
This communication discussion board permits for informal dialog with your classmates. Communication on this discussion board ought to all the time keep a regular of appropriateness and respect for your fellow classmates. This discussion board ought to NOT be used to share Assessment solutions.
COM 5360, Disaster Communication and Management 6
https://on-line.waldorf.edu/bbcswebdav/establishment/CSEG_Content/Commons/PDFs/Create_New_Thread_Subscribe.pdf
Schedule/Grading
The next pages include a printable Course Schedule to help you thru this course. By following this schedule, you can be assured that you’ll full the course inside the time allotted.
Unit I Defining Disaster Communication [ Weight: 10% ]
Learn/View: Unit I Examine Information Chapter 1: Defining Disaster Communication Unit Useful resource (1 video): See Examine Information
Focus on: Unit I Dialogue Board 2%
Submit: Unit I Task eight%
Unit II Disaster Communication Principle in Follow [ Weight: 10% ]
Learn/View: Unit II Examine Information Chapter 2: Understanding Disaster Communication Principle and Follow Chapter four: Making use of the Classes to Produce Efficient Disaster Communication, pp. 57-60 Unit Useful resource (1 article): See Examine Information
Focus on: Unit II Dialogue Board 2%
Submit: Unit II Case Examine eight%
Unit III Approaches to Disaster Communication [ Weight: 10% ]
Learn/View: Unit III Examine Information Chapter three: Classes on Efficient Disaster Communication Chapter four: Making use of the Classes to Produce Efficient Disaster Communication Unit Useful resource (1 article): See Examine Information
Focus on: Unit III Dialogue Board 2%
Submit: Unit III Case Examine eight%
Unit IV Moral Calls for of the Chief [ Weight: 10% ]
Learn/View: Unit IV Examine Information Chapter 11: Responding to the Moral Calls for of Disaster
Focus on: Unit IV Dialogue Board 2%
Submit: Unit IV Task eight%
COM 5360, Disaster Communication and Management 7
Unit V Leading Throughout Instances of Uncertainty [ Weight: 10% ]
Learn/View: Unit V Examine Information Chapter 5: Classes on Managing Disaster Uncertainty Effectively Chapter 6: Making use of the Classes for Managing Disaster Uncertainty Effectively Unit Sources (1 article, 1 video): See Examine Information
Focus on: Unit V Dialogue Board 2%
Submit: Unit V Task eight%
Unit VI Restoration and Renewal [ Weight: 10% ]
Learn/View: Unit VI Examine Information Chapter 7: Classes on Efficient Disaster Management Chapter eight: Making use of the Classes for Creating Efficient Disaster Management
Focus on: Unit VI Dialogue Board 2%
Submit: Unit VI PowerPoint Presentation eight%
Unit VII Optimistic Messaging and Neutralizing Danger [ Weight: 10% ]
Learn/View: Unit VII Examine Information Chapter 9: Studying By Failure Chapter 10: Danger Communication
Focus on: Unit VII Dialogue Board 2%
Submit: Unit VII Task eight%
Unit VIII Making a Disaster Communication Plan [ Weight: 30% ]
Learn/View: Unit VIII Examine Information Chapter 12: Facilitating Renewal By Efficient Disaster Communication
Focus on: Unit VIII Dialogue Board 2%
Submit: Unit VIII Ultimate Mission 28%
COM 5360, Disaster Communication and Management eight
COM 5360, Disaster Communication and Management
Course Syllabus
Course Description
Course Textbook(s)
Course Studying Outcomes
Educational Integrity
Credit
Course Construction
Unit Assignments
Unit I Task
Unit II Case Examine
Unit III Case Examine
Unit IV Task
Half I: Introduction and Define
Half II: Code of Ethics
Unit V Task
Press Launch
Unit VI PowerPoint Presentation
PowerPoint Presentation
Unit VII Task
Social Media Coverage
Unit VIII Ultimate Mission
Disaster Communication Plan
Submitting Course Papers/Tasks
APA Pointers
Grading Rubrics
Communication Boards
Schedule/Grading
