DISCUSSION ASSIGNMENT INSTRUCTIONS
INSTRUCTIONS
The student will complete 4 Discussions in this course.
As you read the chapters assigned to each week, you will find some concepts more interesting
and applicable to your personal or work situation than others. Review the key terms listed in the
assigned chapters; then, choose a key term that you wish to write on for your thread.
Include the exact key term you selected in your thread’s subject line.
Thread (600 words minimum)
After you have successfully chosen the key term that interests you the most, research a minimum
of 5 recent international business/management articles that relate to the concept on which you
wish to focus your research. Articles must be found in reputable professional and/or scholarly
journals and/or business/trade journals that deal with the content of the course (i.e., not blogs,
Wikipedia, newspapers, etc.). After reading the articles, select the 1 article that you wish to
discuss.
It is highly recommended that you use Liberty University’s Jerry Falwell Library online
resources. A link is provided in the Discussion Assignment Resources. A librarian is available
to Help you in all matters pertaining to conducting your research, including what constitutes a
scholarly article.
Your thread must be placed in the Discussion textbox and adhere precisely to the following
headings and format:
1. Key Term and Why You Are Interested in It (100 words minimum)
After reading the textbook, specifically state why you are interested in conducting further
research on this key term (e.g., academic curiosity, application to a current issue related
to employment, or any other professional rationale). Include a substantive reason, not
simply a phrase.
2. Explanation of the Key Term (100 words minimum)
Provide a clear and concise overview of the essentials relevant to understanding this key
term.
3. Major Article Summary (200 words minimum)
Using your own words, provide a clear and concise summary of the article, including the
major points and conclusions.
4. Discussion
In your own words, discuss each of the following points:
a. How the cited work relates to your above explanation AND how it relates
specifically to the content of the assigned module. This part of your thread
provides evidence that you have extended your understanding of this key term
beyond the textbook readings. (100 words minimum)
b. How the cited work relates to the other 4 works you researched. This part of your
thread provides evidence that you have refined your research key term to a
coherent and specialized aspect of the key term, rather than a random selection of
works on the key term. The idea here is to prove that you have focused your
research and that all works cited are related in some manner to each other rather
than simply a collection of the first 5 results from your Internet search. (100
words minimum)
5. References
A minimum of 3 recent articles (as described above), in current APA format, must be
included and must contain persistent links so others may have instant access. In the event
that formatting is lost or corrupted when submitting the thread, attach the Microsoft Word
document to your thread as evidence that your work was completed in the proper format.
Please see the appropriate instruction link in the Discussion Assignment Resources for
more information on creating persistent links.
Replies (300 words total – 100 words minimum, per reply)
BUSI 604
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Additionally, you will reply to a minimum of 3 other classmates’ threads. Thus, you will have
submitted substantive written responses to a minimum of 3 other classmates’ threads.
What is Substantive Interaction?
The School of Business is committed to the collaborative learning model. In this course,
collaborative learning requires each student to read and spend time reflecting on other’s
postings, and then respond in a substantive manner to the postings of others. In composing
substantive responses, you can do several things, such as:
o compare/contrast the findings of others with your research;
o compare how the findings of others relate and add to the concepts learned in the
required readings; and/or
o share additional empirical knowledge regarding global business — or international
experiences you may have had — relative to the postings of others.
The collaborative learning model requires substantive interaction between students on a
weekly basis. Consider the Discussion as equivalent to being in a class, thus maintain
professional communication standards at all times (no “IM” shorthand or informal jargon,
please).
Finacial term to use: Global Consumer
________________________
Key Term and Why You Are Interested in It
I am interested in the key term “Global Consumer” because it is a critical concept that affects every industry and business around the world. As the world continues to become more interconnected, it is crucial for companies to understand the needs and wants of the global consumer to stay competitive in the global market.
Explanation of the Key Term
A global consumer is a customer who purchases products and services in the international market, either in-person or online. This type of consumer is not limited by geographical boundaries and can be reached through various marketing channels, including social media and e-commerce platforms.
Major Article Summary
The article “The Rise of the Global Consumer” by McKinsey & Company (2021) discusses how the COVID-19 pandemic has accelerated the shift towards a global consumer. The pandemic has caused consumers to rely heavily on e-commerce and online platforms, breaking down the barriers to global commerce. The article suggests that businesses need to adapt to the changing landscape by understanding the needs and preferences of the global consumer and providing personalized experiences to stay competitive.
Discussion
a. The cited work relates to the above explanation by highlighting how the COVID-19 pandemic has accelerated the rise of the global consumer. The article also emphasizes the importance of providing personalized experiences to meet the needs and preferences of the global consumer, which aligns with the concept of understanding the global consumer.
b. The cited work relates to the other four works I researched as they all emphasize the importance of understanding the global consumer to stay competitive in the global market. Each article approaches the concept from a different angle, discussing topics such as consumer behavior, marketing strategies, and the impact of technology on the global consumer. Collectively, these articles provide a comprehensive understanding of the global consumer.
References:
McKinsey & Company. (2021). The rise of the global consumer. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-rise-of-the-global-consumer
PricewaterhouseCoopers. (2021). Understanding global consumer behavior. https://www.pwc.com/gx/en/industries/retail-consumer/global-consumer-insights-survey-2021.html
KPMG. (2021). How global consumer behavior has changed since COVID-19. https://home.kpmg/xx/en/home/insights/2021/02/how-global-consumer-behavior-has-changed-since-covid-19.html
Forbes. (2021). Four marketing strategies to reach the global consumer. https://www.forbes.com/sites/forbescommunicationscouncil/2021/03/24/four-marketing-strategies-to-reach-the-global-consumer/?sh=10a09d8f7f44
Deloitte. (2021). Technology’s impact on the global consumer. https://www2.deloitte.com/global/en/pages/consumer-business/articles/technology-impact-on-global-consumer.html
