COURSE CODE:BCO223 COURSE NAME: SOCIAL MEDIA MARKETING FINAL PROJECT Task brief & rubrics
FINAL PROJECT – PLAN REPORT TASK: Develop a Social Media Marketing Plan
You should imagine that you are working for a small or medium size company that chooses to develop a social media campaign plan. Assume that you are presenting IN A WRITTEN REPORT your plan to the main stakeholders of the company for their approval. A key element of the assignment is how realistic you are in your proposal.
Your plan must include:
· What the company does and its market.
· What you want to achieve with the social media campaign and why (Business Objectives and Social media goals)
· The plan of action, the steps you will take, estimated time spans (actions, timing etc)
· Key messages to transmit (a short video/image with the proper text, message and Call to Action) (tools for videos, Canvas, animoto or any other tool)
· Key metrics by which you will measure success or failure.
· An indication of the resources you need to dedicate to it like HR, FINANCIAL, TECH etc.
Be realistic and do an educated guess in the numbers that you cannot support them with arguments.
Formalities:
· Wordcount: 2000 words of the report
· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
· Font: Tahoma 12,5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
· Submission: REPORT Sunday MAY 8th via Moodle at 23:59
· Weight: This task is a 60% of your total grade for this subject.
· Group of 2 people
Summative assignments: https://euruniedu-my.sharepoint.com/:w:/g/personal/pablo_gilardini_euruni_edu/EcI00uOombFCh4Kbiu6cAwsBrF3hMUxf2xADMXzyl8x-Hw?e=gcidrK
https://euruniedu-my.sharepoint.com/:b:/g/personal/pablo_gilardini_euruni_edu/EekNmUztfMJBvmWY1XMjwFQBZ-K9vruYM91q_5Usmt77CA?e=N5oVuz
https://casecent.re/p/181452
https://casecent.re/p/175463
It assesses the following learning outcomes:
· Design the social media marketing plan and apply it to reach specific social media objectives
· Analyse the social community and application of brand strategies
RUBRICS SOCIAL MEDIA MARKETING PLAN
Excellent
90-100
Good
80-89
Fair
70-79
Marginal Fail
60-69
Fail
<60
Knowledge
(30%)
Demonstrates exceptional coherence of ideas for knowledge and understanding of the key concepts of social media marketing, plan is realistic.
Demonstrates good knowledge and understanding of key concepts of social media marketing at a good level.
The presentation demonstrates a satisfactory level of knowledge and understanding of concepts at this basic level but there is little evidence of research
Demonstrates poor knowledge and lack of understanding of the key concepts of social media marketing. There is no evidence of credible wider research
Demonstrates extremely poor knowledge and lack of understanding of the key concepts in social media marketing. There is no evidence of credible wider research
Plan coherence
(30%)
The plan has been very well researched and prepared, is very realistic and could form the basis of a social media marketing plan.
The plan has been well prepared, is quite realistic, but would need minor amendments and/or additions in order to form the basis of a social media marketing plan.
The plan has been quite well prepared, but it would improve with further clarification prior to its execution. Most of the assumptions are realistic, but some are unreasonable.
The plan is insufficient. Either it would require further clarification before execution, or it is unrealistic, either in scope or outcome.
The plan is inadequate. Either it would require further clarification before execution, or it is unrealistic, either in scope or outcome.
Application
(30%)
Work shows an appropriate and relevant attempt to place knowledge in the context of social media marketing.
The presentation shows some attempt to place knowledge in the context of social media marketing.
There is some attempt to place knowledge in the context of social media marketing.
There is almost no attempt to place knowledge in the context of social media marketing.
There is no attempt to place knowledge in the context of social media marketing.
Communication
(10%)
Provides a very clear plan, using conventions, vocabulary, and terminology of the discipline with a very high degree of effectiveness.
Provides a clear plan, using conventions, vocabulary, and terminology of the discipline with considerable effectiveness.
Provides a somewhat clear plan, using conventions, vocabulary, and terminology of the discipline with some effectiveness.
Plan is somewhat unclear. There is a lack of use of conventions, vocabulary, and terminology of the discipline.
Answer is unclear. Lack of use of conventions, vocabulary, and terminology of the discipline.
