COURSE CODE:BCO223 COURSE NAME: SOCIAL MEDIA MARKETING FINAL PROJECT Task brief & rubrics
FINAL PROJECT – PLAN REPORT TASK: Develop a Social Media Advertising and marketing Plan
You need to think about that you’re working for a small or medium dimension firm that chooses to develop a social media marketing campaign plan. Assume that you’re presenting IN A WRITTEN REPORT your plan to the principle stakeholders of the corporate for his or her approval. A key factor of the task is how life like you might be in your proposal.
Your plan should embody:
• What the corporate does and its market.
• What you need to obtain with the social media marketing campaign and why (Enterprise Aims and Social media objectives)
• The plan of motion, the steps you’ll take, estimated time spans (actions, timing and so on)
• Key messages to transmit (a brief video/picture with the right textual content, message and Name to Motion) (instruments for movies, Canvas, animoto or some other instrument)
• Key metrics by which you’ll measure success or failure.
• A sign of the assets that you must dedicate to it like HR, FINANCIAL, TECH and so on.
Be life like and do an informed guess within the numbers that you just can not help them with arguments.
Formalities:
• Wordcount: 2000 phrases of the report
• Cowl, Desk of Contents, References and Appendix are excluded of the overall wordcount.
• Font: Tahoma 12,5 pts.
• Textual content alignment: Justified.
• The in-text References and the Bibliography should be in Harvard’s quotation type.
• Submission: REPORT Sunday MAY eighth by way of Moodle at 23:59
• Weight: This job is a 60% of your whole grade for this topic.
• Group of two folks
Summative assignments: https://euruniedu-my.sharepoint.com/:w:/g/private/pablo_gilardini_euruni_edu/EcI00uOombFCh4Kbiu6cAwsBrF3hMUxf2xADMXzyl8x-Hw?e=gcidrK
https://euruniedu-my.sharepoint.com/:b:/g/private/pablo_gilardini_euruni_edu/EekNmUztfMJBvmWY1XMjwFQBZ-K9vruYM91q_5Usmt77CA?e=N5oVuz
https://casecent.re/p/181452
https://casecent.re/p/175463
It assesses the next studying outcomes:
• Design the social media advertising and marketing plan and apply it to succeed in particular social media goals
• Analyse the social group and utility of brand name methods
RUBRICS SOCIAL MEDIA MARKETING PLAN
Glorious
90-100 Good
80-89 Honest
70-79 Marginal Fail
60-69 Fail
<60
Data
(30%)
Demonstrates distinctive coherence of concepts for data and understanding of the important thing ideas of social media advertising and marketing, plan is life like. Demonstrates good data and understanding of key ideas of social media advertising and marketing at degree. The presentation demonstrates a passable degree of information and understanding of ideas at this fundamental degree however there may be little proof of analysis Demonstrates poor data and lack of know-how of the important thing ideas of social media advertising and marketing. There isn’t any proof of credible wider analysis Demonstrates extraordinarily poor data and lack of know-how of the important thing ideas in social media advertising and marketing. There isn’t any proof of credible wider analysis
Plan coherence
(30%)
The plan has been very properly researched and ready, could be very life like and will type the idea of a social media advertising and marketing plan. The plan has been properly ready, is sort of life like, however would want minor amendments and/or additions with a purpose to type the idea of a social media advertising and marketing plan. The plan has been fairly properly ready, however it could enhance with additional clarification previous to its execution. Many of the assumptions are life like, however some are unreasonable. The plan is inadequate. Both it could require additional clarification earlier than execution, or it’s unrealistic, both in scope or end result. The plan is insufficient. Both it could require additional clarification earlier than execution, or it’s unrealistic, both in scope or end result.
Utility
(30%) Work exhibits an applicable and related try to put data within the context of social media advertising and marketing. The presentation exhibits some try to put data within the context of social media advertising and marketing. There may be some try to put data within the context of social media advertising and marketing. There may be nearly no try to put data within the context of social media advertising and marketing. There isn’t any try to put data within the context of social media advertising and marketing.
Communication
(10%) Offers a really clear plan, utilizing conventions, vocabulary, and terminology of the self-discipline with a really excessive diploma of effectiveness. Offers a transparent plan, utilizing conventions, vocabulary, and terminology of the self-discipline with appreciable effectiveness. Offers a considerably clear plan, utilizing conventions, vocabulary, and terminology of the self-discipline with some effectiveness. Plan is considerably unclear. There’s a lack of use of conventions, vocabulary, and terminology of the self-discipline. Reply is unclear. Lack of use of conventions, vocabulary, and terminology of the self-discipline.
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BCO223 COURSE CODE SOCIAL MEDIA MARKETING FINAL PROJECT IS THE NAME OF THE COURSE. Rubrics and job briefs
TASK FOR THE FINAL PROJECT – PLAN REPORT: Create a Social Media Advertising and marketing Plan
Assume you might be working for a small or medium-sized enterprise that has determined to create a social media marketing campaign plan. Assume you might be presenting your proposal to the corporate’s key stakeholders for approval in WRITTEN REPORT. The diploma to which you might be life like in your suggestion is a crucial side of the duty.
Your technique should embody:
• The corporate’s actions and market.
• What you hope to perform with the social media marketing campaign and why (Enterprise Aims and Social media objectives)
• The plan of motion, the measures you propose to take, and the projected time frames (actions, timing and so on)
