For this task, you will create a strategic alliance case examine. You will start by selecting two corporations which can be at present in a strategic alliance (i.e., have entered into an settlement to share assets for a particular undertaking which is mutually useful). At the least one of many corporations should be concerned with multinational e-commerce. An instance can be Starbucks and Barnes and Noble. Barnes and Noble licenses the best to promote Starbucks espresso of their Barnes and Noble cafés. Don’t use these two corporations, however search for different partnerships much like this. You will be taking a look at these multinational corporations with e-commerce and alliances in thoughts, so please keep in mind the significance of the related methods and buildings. Embrace the next parts in your case examine.
Checklist the 2 corporations, and share a temporary description of their alliance.
As well as, notice how they’ve designed and managed this relationship/alliance (e.g., formal, casual, three way partnership).
Study the nations the place these corporations do enterprise. Are there any cultural limitations or language variations?
Does both firm have multilingual web sites tailor-made to the nations the place enterprise is performed?
Describe what you assume are the best advantages of the alliance for every firm.
Whereas a easy Google search of multinational strategic alliance examples will flip up articles with corporations, keep in mind that you should use dependable sources in your paper. You might also use dependable web sites, comparable to the corporate’s internet web page. The CSU On-line Library has a number of databases which can be good beginning factors in your analysis.
Mergent On-line
Enterprise Insights: World
Enterprise Supply Final
ABI/INFORM Assortment
IBISWorld
Your accomplished case examine should be not less than two pages in size. You’re required to make use of not less than two exterior sources, certainly one of which can be your textbook. All sources used, together with the textbook, should be referenced; paraphrased and quoted materials should have accompanying APA citations.
