Group 38: James Fryer, Shereen Fustok, Jinwook Hur, Carlos Medina, David Nelson
Enterprise Thought Assertion for The Cloud Runner
Our concept is to carry an eco-friendly, sustainable, and inexpensive consolation shoe referred to as The Cloud Runner to individuals in Gainesville, FL.We goal youngsters, younger adults, and oldsters who care about eco-friendly and sustainable initiatives. Our income streams are native sponsorship offers, promoting by means of social media, asset gross sales in-store, asset gross sales on-line, and a subscription possibility. The subscription possibility would offer individuals with a free pair of footwear per 12 months and closely discounted replacements. The concept additionally entails channel mapping for the model by distributing solely the bottom fashions by means of current nationwide and regional stores reminiscent of DSW, DTLR, and End Line. We’d additionally distribute by means of native shoe companies in Gainesville reminiscent of Rack-Room and Present Carnival.
The corporate will worth prospects by means of an eco-friendly model with using AI to design the right shoe for every buyer. Our firm shall be value-driven with a give attention to solely producing footwear primarily based on what the purchasers need as an alternative of overproducing whereas staying aggressive with different eco-friendly firms. Partaking with the native prospects round Gainesville is one among our prime priorities as an organization. Moreover, we wish to carry alternatives to healthcare employees, college students, and native farmers who personal sheep and provide the wool to create the footwear. The fixed-costs will embrace any mental assets reminiscent of proprietary information of footwear and luxury in addition to bodily assets, which incorporates manufacturing services. Our variable prices will embrace the supplies used to make the footwear reminiscent of hemp and pineapple in addition to sustainable supplies from native recyclable plastic and cardboard vegetation.
All the actions could be achieved by means of environment friendly provide chain administration, expanded distribution channels, avid product testing, and enhanced retail and on-line platforms.
