BUSMGT 752 Quarter 1, 2022
Group Assignment Two: Final Presentation (30%)
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Aim of the Group
Presentation
The aim of this assignment is for students to record a group presentation of their investigation of an interesting consumer phenomenon occurring in the real world (i.e. the project outlined in Group Project, Assignment 1). The recorded presentation will be played to a live industry panel of experts and assessors who will critique and ask questions. This assignment will be in 2 parts.
General Guidelines
The presentation should be professional and appropriate, drawing on content taught from weeks 1-9, including theory, practical application and readings. Key terms should still be briefly explained to demonstrate understanding.
· The presentation should be between 8 and 10 minutes.
· Every member of the group must present.
· This is a professional presentation, so please dress appropriately for both the recording and the live Q&A session. Off-campus students should consider their online surroundings.
· Students must be waiting outside the room/in the virtual waiting room 10 minutes before your presentation time.
Presentation suggested structure
· Introduction of team members and chosen phenomenon
· Background and context
· Relevant theories and literature to support the research
· Proposed research methodology
· Academic and managerial contributions
· Conclusion
1
Referencing
Students must use APA-7 referencing. Students must have at least 5 references (tin addition to any that were provided in the course) relating to their chosen phenomenon and related theories. You are expected to cite verbally in your presentation and use in-text citations on your slides. Your final slide must be a reference list.
BCT Support
Students are strongly encouraged to seek input from the BCT. The BCT will offer groups an opportunity to rehearse their presentation. This is highly encouraged. Please note: you cannot submit a draft of your reflection to BCT.
BUSMGT 752 Assignment 2: Marking Rubric and Feedback Sheet
Marking criteria
Marks
Excellent 81 – 100%
Good
61 – 80%
Satisfactory 41 – 60%
Not Satisfactory 0 – 40%
Content and analysis
40%
Introduction and conclusion are concise, informative and introduce/summarise the presentation very well. Demonstrates excellent knowledge and understanding of both the consumer phenomenon and related theories. Demonstrates critical Assessment and analysis with strong research and evidencebased justification. Wellconsidered consumer insights and its contributions.
Academic and managerial contributions are very realistic and practical.
Introduction and conclusion are mostly concise, informative and introduce/summarise the presentation well.
Demonstrates good knowledge and understanding of both the consumer phenomenon and related theories. Demonstrates good Assessment and analysis with good research and evidence-based justification, although may not be highly critical. Good consumer insights and contributions considered. Academic and managerial contributions are mostly realistic and practical.
Introduction and conclusion are somewhat concise, informative and introduce/summarise the presentation somewhat well. Demonstrates basic knowledge and understanding of both the consumer phenomenon and related theories but with gaps. Demonstrates basic Assessment and analysis with some research and evidence-based justification, although may not be critical or appropriate. Consumer insights and contributions considered but with gaps. Academic and managerial contributions are somewhat realistic and practical.
Introduction and conclusion are not concise, informative and do not introduce/summarise the presentation well/at all. Little to no demonstration of knowledge and understanding of both the
consumer phenomenon and
related theories. Little to no demonstration of Assessment and analysis. Little to no research or evidence-based justification. Little to no appropriate consideration of
consumer insights and contributions. Academic and managerial contributions are not realistic and practical.
Structure and Presentation
20%
Presentation has an exceptionally logical flow that is very easy for the audience to follow. All supporting slides are engaging without detracting from the speakers. Presentation is unique, engaging and cohesive.
Presentation has a logical flow that is easy for the audience to follow. Most supporting slides are engaging but may detract from the speakers in some places. Presentation is mostly unique, engaging and cohesive.
Presentation has a flow but sometimes may be difficult for the audience to follow. Supporting slides somewhat support the presentation, but may not be engaging and tend to detract from the speakers. Presentation is somewhat unique, engaging and cohesive.
Presentation has little to no flow, is not logical or easy for the audience to follow. Supporting slides do not support the presentation and are not engaging and significantly detract from the speakers. Presentation is not unique, engaging and/or cohesive.
Presentation and
Communication
Skills
20%
Presenters are exceptionally professional and confident; clearly demonstrates exceptional effort put into polishing and rehearsal. Exceptional effort has gone into pronunciation, diction and interesting tone to engage the audience. Very clear and
Presenters are largely professional and confident; demonstrates good effort put into polishing and rehearsal. Clear effort has gone into pronunciation, diction and interesting tone to engage the audience. Largely clear and concise delivery with mostly
Presenters are somewhat professional and confident; demonstrates some effort put into polishing and rehearsal. Some effort has gone into pronunciation, diction and somewhat interesting tone to engage the audience.
Presenters are not professional or confident; demonstrates little to no effort put into polishing and rehearsal. Little to no clear effort has gone into pronunciation, diction and little to no interesting tone to engage the audience.
3
concise delivery with appropriate volume and body language. Presentation is on time without being rushed. Other presenters are engaged while not talking, not distracted and do not detract from the main presentation.
appropriate volume and body language. Presentation is on time but may be rushed or under time. Other presenters are mostly engaged while not talking, mostly not distracted and mostly do not detract from the main presentation
Somewhat clear and concise delivery with somewhat appropriate volume and body language. Presentation is not on time. Other presenters are somewhat engaged while not talking, somewhat not distracted and somewhat detract from the main presentation
Delivery is not clear and concise with inappropriate volume and body language. Presentation is significantly over or under time. Other presenters are not engaged while not talking, distracted and detract from the main presentation
Individual Component
Live Q&A
10%
Professional business attire is worn, questions are answered clearly and confidently, a strong demonstration and clear knowledge of content.
Mostly professional business attire is worn, questions are mostly answered clearly and confidently, mostly strong demonstration and clear knowledge of content.
Some professional business attire is worn, questions are somewhat answered clearly and confidently, somewhat strong demonstration and clear knowledge of content.
Little to no professional business attire is worn, questions are not well answered clearly and/or confidently, somewhat strong demonstration and clear knowledge of content.
Reflection/ Peer Review
10%
Excellent reflection of the group projects. Excellent Assessment of peers’ contributions. Feedback from peers provides evidence of excellent contribution to group assignments.
Good reflection of the group projects. Good Assessment of peers’ contributions. Feedback from peers provides evidence of good contribution to group assignments.
Satisfactory reflection of the group projects. Satisfactory Assessment of peers’ contributions. Feedback from peers provides evidence of satisfactory contribution to group assignments.
Unsatisfactory reflection of the group projects. Unsatisfactory Assessment of peers’ contributions. Feedback from peers provides evidence of unsatisfactory contribution to group assignments.
4
