In a Powerpoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions):
Instructions
Provide a general overview of the ((Home health care)) healthcare system.
Discuss the demographics of the Rural Minnesota .
Discuss the advantages of using each marketing tool at your healthcare system ((Home health care))
and location ((Rural Minnesot)).
Discuss the disadvantages of using each marketing tool at your healthcare system ((Home health care))
and location ((Rural Minnesot)).
Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.
Use as referneces:
Kemp, E., Bui, M., Krishen, A., Homer, P. M., & LaTour, M. S. (2017). Understanding the power of hope and empathy in healthcare marketing. Journal Of Consumer Marketing, 34(2), 85-95. doi:10.1108/JCM-04-2016-1765
Thomas, R. K. (2015). Marketing health services (3rd ed.). Health Administration Press.Click the above link and then click on chapter 10 and chapter 11 to read them.
Daubresse, M., Hutfless, S., Kim, Y., Kornfield, R., Qato, D. M., Huang, J., & … Alexander, G. C. (2015). Effect of Direct-to-Consumer Advertising on Asthma Medication Sales and Healthcare Use. American Journal Of Respiratory And Critical Care Medicine,
Elrod, J. K., & Fortenberry, J. J. (2017). Billboard advertising: an avenue for communicating healthcare information and opportunities to disadvantaged populations. BMC Health Services Research, 17(Suppl 4), 787. doi:10.1186/s12913-017-2754-6
