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Posted: March 20th, 2017
Assignment Instructions
Please submit a brief proposal (one page) describing your topic for your Marketing plan that is due in week _. I expect your paper to be well researched, clearly written, well organized and generally reflective of graduate level academic work. Things to include in a proposal: What (company or product), Why (does the company not exist, are they missing the mark, or do you just want to write a new innovative plan for the company), and some preliminary thoughts on "how". This could include a new market you intend to reach or a new strategy you want to employ.
This proposal must be in 6th edition APA format.
(Please note there is no specific form for a marketing plan proposal, so structure it like a typical APA formatted paper including a proper title and reference page)
Course Objectives:
1. Develop a Marketing Plan
2. Define the process for bringing a new product or service to market.
3. Keep in mind this plan can be an existing product, and existing company but a new product for them, or a completely new company. The choice is yours!
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