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In this Assignment you will examine the history of print advertising and look at
original advertisements and brands from the 1920s onward as reflected in
traditions and compare it to todayâs advertising. You will reflect on what was
going on in history at the time and what it tells us about what humans are able
to accomplish for the future.
Research original advertising from the 1920s to present day. Start
your research by reading this article from the KU Library database:
Pracejus, J. W., Olsen, G. D., & O'Guinn, T. C. (2006 - Write a paper; Professional research paper writing service - Best essay writers, June). How
nothing became something: White space, rhetoric, history, and meaning.
Journal of Consumer Research, 33(1), 82-90. Retrieved from
Academic Search Premier.Identify a tradition in culture you want to research in advertising. For
example you may use: Christmas, Thanksgiving, The Olympics, 4th of July,
etc., Motherâs/Fatherâs Day, summer vacation, etc. You can use the urls
below and follow these up with your own research:
http://library.duke.edu/digitalcollections/adaccess/ (Search by Brand
name and then look for the tradition). John W. Hartman Center for Sales,
Advertising and Marketing History. (2010 - Essay Writing Service: Write My Essay by Top-Notch Writer, March 16). Duke University
Libraries [graphics]. Retrieved from
http://library.duke.edu/digitalcollections/adaccess
Examine the history timeline below to see what was transpiring at the time a
particular ad was used at:
https://essays.homeworkacetutors.com/write-my-essay/digitalhistory.uh.edu/historyonline/chron20.cfm
Mintz, S. (2007). Digital history. Retrieved from
https://essays.homeworkacetutors.com/write-my-essay/digitalhistory.uh.edu
Based on your research respond to the Checklist:
Specify the changes in advertising regarding your chosen tradition as
portrayed over the years (1920s until today) in advertising in terms of
communicating with the customer.Tell how these advertisements reflect cultural changes in the greater
societyState what you think this says about human potential (future possibilities
for mankind) and your own potential capabilities for the future.
Respond to this Assignment in a minimum of 2 pages in a Microsoft Word document
in APA format and submit it to the Dropbox before the end of the unit.
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