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This is a group work. I have a small portion of the work. My part is Opportunities and Threats of industry which is sport media and retail. The company we researching is Barstool sports. Mainly focus on opportunities and Threats of sport media industry. The one of opportunities of sport media is retail. I need help writing my essay - research paper follow below documents. I have the last part. at least 2 pages in specifically.
A
*BRIEF* description of the technological,
economic, cultural, and political/legal environment of the market. Also, provide a strategic
3
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analysis of the key competitors already in your market, as well as potential entrants and
substitutes for your products/services. (See Chapters 3 &
Guidelines
explore the industry environment in your product/service category with a detailed description of the technological, economic, cultural, and political/legal environment of the market and future trends.
provide a detailed assessment of the key major local and global competitors in the industry, potential entrants, buyers, suppliers, and substitutes for your products/services. For this part of your analysis, in addition to identifying major competitors, try to find information about their marketing programs (products, brands, served segments, distribution, pricing tactics etc.), as well as their major strengths and weaknesses.
In this section, you should also discuss the opportunities and threats facing your industry in your market (Also see Chapters 3 & 4).
Outline
Industry environment Descriptions and trends
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Cultural
Sports culture
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Bro culture (subgroup)
Target Demographics
Overall stereotypical target market
Variability by sport?
External Factors and events
Race relations
Anthem Kneeling
Sexism
Male dominance
Political/Legal
Illegal and counterfeit sports memorabilia
How much is spent on counterfeit jerseys and sports apparel
Political events affecting sports
Anthem kneeling
Has it lead to drop in attendance?
Less apparel sales?
Economic
Profitability of collegiate and professional sports organization
How much money do sports fans spend on:
Apparel
Memorabilia
Events
Trends in retail
How do overall retail trends compare specifically to sports retail?
Technological
Shift towards ecommerce and digital sales
The Menswear Gold Rush and the Power of the Internet
Competitors environment
Competitors
Media Competitors
Major Sports Networks
ESPN
NFL network
MLB
NHL
NBC
CBS
Fox
Sports bloggers
Bleacher reports
Sbnation
Fansided
Entertainment websites/blogs
Brobible
TFM (Grandex Inc.)
Rowdy gentleman
Man outfitters
Retail Competitors
Fanatics Inc.
Mitchell and Ness
The Major Sports clothing manufacturers
Nike
Under Armor
Adidas
Opportunities and Threats
OT Industry analysis
External environment
Opportunities of sports media industry
retail part
Threats of sports media industry
Opportunities of retail part
Threats of retail part
Downward trends in retail industry
More potential market entrant.
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