Scholar Particulars ( Scholar ought to fill the content material)
Identify
Batch No
Scholar ID Cardiff Met ID : ICBT ID :
Batch No
Scheduled unit particulars
Unit code CIS 7029
Unit title Social Media Analytics for Business
Project Particulars
Nature of the Assessment REPORT
Matter of the Case Examine GIVEN
Studying Outcomes lined YES
Phrase depend 4000 phrases
Due date / Time 10 October 2022
Declaration
I certify that the hooked up materials is my authentic work. No different individual’s work or concepts have been used with out acknowledgement. Besides the place I’ve clearly acknowledged that I’ve used a few of this materials elsewhere, I’ve not introduced it for examination / Assessment in some other course or unit at this or some other establishment
Signature Date
End result (Assessor use solely)
Marks by 1st Assessor Identify & Signature of the first Assessor Agreed Mark
Marks by IV: Identify & Signature of the IV
For Workplace use solely (exhausting copy assignments)
Receipt date Obtained by
Project Sort & Title:
For pupil use: Crucial suggestions on the person development in direction of reaching the task outcomes
For 1st Assessor use: Assessment suggestions
Feedback and space for enchancment
Identify & Signature of the Assessor : Date :
Feedback by the IV
Identify & Signature of the IV: Date :
Social Media Analytics for Business (CIS 7029)
Project
Phrase restrict: 4000 phrases
Weighting of Assessment:
PRES1 – Business Proposal Presentation -20% (Transformed to as an task)
WRIT1 Sensible Venture -80%
Studying outcomes Lined
On profitable completion of this module, college students ought to be capable of:
• Exhibit an understanding of ideas underlying social media analytics and be capable of apply them appropriately in enterprise setting;
• Critically consider and implement specialist applied sciences to reap, analyse and visualise “social information” from people to company views;
• Synthesise and apply social analytics and applicable methods on social data;
• Critically consider, design, prototype and implement social media functions and visualization for enterprise story telling.
Job One (01): – 20% of the marks (800 phrases)
With the amplification of social media platforms, the significance of social media analytics has exponentially elevated for many manufacturers and organizations the world over. Monitoring and analyzing the social media information has been contributing as successful parameter for such organizations, nonetheless, the information is being poorly harnessed. Due to this fact, the moral implications of social media analytics must be recognized and explored for each the organizations and focused customers of social media information. Moral engagement for the most typical social media platforms has been outlined with plenty of particular examples to know the distinguished techno-ethical issues. Each the person and organizational views must be taken under consideration to establish the implications of social media analytics. (Kumar and Nanda, 2019)
Choose an organisation and focus on the Points, Challenges and Moral Consideration in Social Media utilization for enterprise.
Job Two (02): – 80% the marks (3200 phrases)
Choose a Firm, Product or A Model and create a sustainable Social media technique to spice up the model and the gross sales. In every step, you need to contemplate the social media matrices with appropriate analytical instruments and SMART targets.
The task ought to embrace the next
1. Introduction of the Trade with product competitors with current market standing (15 Marks).
a. Present a quick comparative Assessment of opponents.
2. Establish your targets for social media technique (20 Marks).
a. Take into consideration the SMART targets. Is there a definable, measurable objective that your social media technique goes to attempt to Help your organization/model with?
b. Be certain that to say why social media is a worthy funding for your organization
c. Establish extra particular targets
d. Describe content material that’s supreme for every platform and your plans to generate it (the place will inspiration come from, what can be dependable sources for you to attract on for this content material, and many others.)
e. Who’s the audience for every platform (viewers & influencers)? What kind of content material will you publish? Who’s going to reply?
Three. Choose one platform of your choice and apply social media information Assessment software to research the community results and characterize the visualization. (Utilizing key phrase Assessment) (15 Marks).
Four. How are you going to show ROI (Return on Funding)? (15 Marks)
i. What analytics software program will you employ? (If paid, clarify value rationale)
ii. What metrics are you going to most intently observe?
iii. How are you going to know in the event you met your SMART objective – what’s the ROI?
5. Future course of the model and learn how to affiliate new applied sciences (AI, Digital Actuality, Augmented Actuality and many others.) (10 Marks)
6. Appropriate format and the presentation of the report (5 Marks)
Project Standards
1. Choice of an organization and transient opponents Assessment ((15 Marks)
2. Targets of social media methods and execution plan (20 Marks)
Three. Social media content material calendar (15 Marks)
Four. Show of Return on Funding (15 Marks)
5. Future course and new applied sciences (10 Marks)
6. Appropriate format and the presentation of the report (5 Marks)
Crucial
You will need to use Harvard Referencing system all through your work. Appropriate in-text referencing is required and a full and proper reference checklist must be supplied. Please observe for educational acceptance, you will need to seek advice from sufficient sources in constructing essential arguments with regard to this task. Usually, the lecturer expects minimal of 15 newest sources from accepted advisable journals, required studying and advisable readings. For an inventory of required and advisable studying, please refer the “Module Specification” part of the scholar handbook.
Marking Scheme
Project Standards Very poor Poor Ample Good Very Good Glorious
Job 1 Zero-Four 5-9 10-12 13-15 16-18 19-20
Job 2.1 Zero-Four 5-7 Eight-9 10-11 12-13 14-15
Job 2.2 Zero-Four 5-9 10-12 13-15 16-18 19-20
Job 2.Three Zero-Four 5-7 Eight-9 10-11 12-13 14-15
Job 2.Four Zero-Four 5-7 Eight-9 10-11 12-13 14-15
Job 2.5 Zero-2 Three-5 6-7 Eight 9 10
Job 2.6 Zero 1 2 Three Four 5
Mark Vary Standards
80 – 100 A wonderful report is provided that exhibits proof of intensive analysis: good motivation/rationale of the venture with a superb design, dialogue of information sources / APIs and justification of selection. A properly written, environment friendly, purposeful venture for social computing has been developed and a radical take a look at plan, findings with visualisations and storytelling are evident. Glorious key outcomes with limitations and conclusions are depicted. A wonderful presentation can be given and the scholar demonstrates an excellent understanding of the implementation, APIs and methods used. The report format and references are on the prime finish of this band – the work is of publishable high quality.
70 – 79 A wonderful report is provided that exhibits proof of detailed analysis: good motivation/rationale of the venture with a superb design, dialogue of information sources / APIs and justification of selection. A properly written, environment friendly, purposeful venture has been developed with clear proof of testing, findings with visualisations and storytelling. A transparent presentation can be given and the scholar demonstrates a superb understanding of the implementation, APIs and methods used. The report format and references are glorious with minor typos and errors.
60 – 69 An excellent report is provided that exhibits proof of detailed analysis: good motivation/rationale of the venture with an in depth design, dialogue of information sources / APIs and justification of selection. A properly written, purposeful venture has been developed with some proof of testing, findings with visualisations and storytelling. A transparent presentation can be given and the scholar demonstrates an excellent understanding of the implementation, APIs and methods used.
The report format and references are excellent with some typos and errors.
50 – 59 A very good report is provided that exhibits proof of analysis: some motivation/rationale of the venture with a superb design, dialogue of information sources / APIs and justification of selection, although these may very well be expanded upon. A purposeful venture has been developed with some proof of testing, findings with visualisations and storytelling. Nevertheless, the visualisations and dialogue may very well be enhanced. A very good presentation is given and the scholar demonstrates a superb understanding of the implementation, APIs and methods used. The report format and references are good with some typos and errors.
40 – 49 A primary report is provided that exhibits some proof of analysis: restricted or no motivation/rationale of the venture with a primary design, restricted dialogue of information sources / APIs and justification of selection – these must be expanded upon. A purposeful venture has been developed however there may be little to no proof of testing and visualisations. Solely a primary presentation is given and the scholar solely demonstrates a primary understanding of the implementation, APIs and methods used. The report format and references are primary with main typos and errors.
35 – 39 A really primary report is provided that exhibits little to no proof of analysis: no motivation/rationale of the venture with solely a really primary design, information sources / APIs and justification of selection. A restricted venture has been developed that doesn’t meet all purposeful necessities and little to no proof of testing and visualisations is obvious. Solely a primary presentation is given and the scholar demonstrates little to no understanding of the implementation, APIs and methods used. The report format and references are poor with main typos and errors.
Below 35 Restricted or no proof of analysis: no motivation/rationale of the venture with no design, information sources / APIs and justification of selection is given. No purposeful venture has been submitted with no testing and visualisations and no significant outcomes produced. No presentation is given. The report format could be very poor and no or little references with main errors.
REPORT STRUCTURE
? Paper Measurement : A4
? Phrase Rely : 4000 phrases
? Printing Margins : LHS; RHS: 1 Inch
? Binding Margin : ½ Inch
? Header and Footer : 1 Inch
? Printing : Single Sided
? Fundamental Font Measurement : 12
? Font Type : Arial/Occasions New Roman
? Presentation : Sure Doc
Necessary Info for College students
• The ultimate model of your particular person task softcopy must be uploaded to the Turnitin through Cardiff Met Moodle earlier than the deadline.
For TURNITIN submission please go online to www.cardiffmet.ac.uk and submit by way of the Moodle.
• The ultimate model of your particular person task delicate copy (phrase format solely) have to be uploaded to ICBT SIS on or earlier than the deadline.
Please go online to www.icbtsis.lk to add your task.
The softcopy needs to be named as MBA-(topic quantity) (adopted by the Cardiff met pupil ID.
E.g. for Delivering Profitable Initiatives Project
MBA-7024 -2000000
? College students are anticipated to maintain a backup of all of the assignments. ICBT and Cardiff Metropolitan College have all the correct to re name for delicate copy of any task at any time in the course of the course.
? Please observe that plagiarism is handled as a severe offence and due to this fact the work you produce have to be particular person and authentic though may match in teams in some cases (Please seek advice from Scholar Handbook on Plagiarism & Dishonest).
? All sources of knowledge have to be referenced utilizing “Harvard referencing” the place a reference itemizing needs to be included on the finish of the task.
? Please observe that the submission date given for this task is the ultimate date you could add the task. No late submissions are allowed by the system.
? Please seek advice from Scholar Handbook on Assignments – Re-submission, mitigating circumstances process.
? Please embrace the task coversheet and suggestions sheet in your softcopy of the task. Please keep away from copying task Question Assignment in your reply file.
? The submission directions of Turnitin and ICBT SIS can be circulated a couple of weeks earlier than the submission deadline.
