Topic Title Worldwide Restaurant Ideas
Topic Code HOS303A
Assessment Title Case Study
Graduate Capabilities • Skilled Experience
• Progressive Downside Fixing
• Expertise and Data Literacy
Studying Final result/s (discovered within the Topic Define) a. Clarify the connection between idea and markets
b. Consider the components when selecting a restaurant’s location
c. Assess rules of design, structure and equipping of amenities
d. Predict a wide range of dangers throughout the Restaurant idea
Assessment sort Particular person
Weighting % 35%
Phrase depend 2000 phrases (+/-10%)
Due day Week eight: Sunday at 11.55pm
Submission sort Turnitin ?
Structure
ICMS Cowl Web page ?
Case Study Question Assignment 1 ?
Case Study Question Assignment 2 ?
Case Study Question Assignment Three ?
*Use subheadings in every part as you see match to focus your content material
Reference Record ?
Appendices (optionally available) ?
Case Study See under.
Assessment directions
The extremely revered restaurateur, Mourad Mazouz is now seeking to develop his portfolio additional afield and is contemplating a venue in Malibu, California US.
Primarily based on the knowledge throughout the case examine, the “Pearls of Knowledge” sequence and your individual analysis, reveal sound reasoning and proof to handle the next:
1. Suggest which of Mourad Mououz’s restaurant ideas would work greatest within the specified space and guarantee to advocate tweaks that could possibly be made to fulfill the demographic.
*Keep in mind, this topic is about restaurant ideas so in the event you resolve one of many bar ideas has potential, you’ll want to clarify how this may be tailored as a meals focussed venue.
2. Compose a design define and temper board to your beneficial idea in Question Assignment 1. Embody any specialised gear to fulfill necessities and an summary of the structure and amenities. Examples: a Josper charcoal oven, open plan kitchen, out of doors terrace, artwork items, kids’s play space and many others. Apply the speculation we now have lined at school in your reply.
* To achieve an understanding of the aesthetics and design, it is suggested you overview the Instagram profiles within the Helpful Hyperlinks under.
Three. Create an in depth SWOT Assessment of your advice within the space. Clearly state the dangers and alternatives within the new location strengthened by statistics and analysis. It’s endorsed you current this content material in a desk or diagram to be succinct.
*This Assessment doesn’t require essay fashion solutions. Use applicable subheadings, tables, graphs and diagrams to focus your content material.
Readings for the Assessment
• Birchfield, J. C. (2008). Design and Structure of Foodservice Services: Vol. third ed. Wiley.
• Ghiselli, R. F., Lee, J.-E., & Almanza, B. (2014). Foodservice Design: Assessing the Significance of Bodily Options to Older Shoppers.
Journal of Foodservice Enterprise Analysis, 17(Four), 323–335
• Plunkett, D., & Reid, O. (2013). Element in Modern Bar and Restaurant Design. Laurence King Publishing.
• * International Restaurant Funding Discussion board (2020, March 23). The artwork of fixed evolution

. Retrieved from https://www.youtube.com/watch?v=MAvnoQRg_kM
• Yang, Y., Roehl, W. S., & Huang, J.-H. (2017). Understanding and projecting the restaurantscape: The affect of neighborhood sociodemographic traits on restaurant location. Worldwide Journal of Hospitality Administration, 67, 33–45.
Helpful
• Almaz By Momo [@ almazbymomo]. (n.d.) Posts [Instagram profile]. Retrieved April, 29, 2020 from
https://www.instagram.com/almazbymomo/?hl=en
• United States of America (2018), United States Census Bureau. Retrieved from
https://knowledge.census.gov/cedsci/profile?q=United%20States&g=01000
00US&tid=ACSDP1Y2018.DP05
• Andy Wahloo [andy_wahloo]. (n.d.) Posts [Instagram profile]. Retrieved April, 29, 2020 from
https://www.instagram.com/andy_wahloo/?hl=en
• Hassan Hajjaj [@hassanhajjaj_larache]. (n.d). Posts [Instagram Profile] Retrieved April, 29, 2020 from
https://www.instagram.com/hassanhajjaj_larache/?hl=en
• Kwãnt [@kwantlondon]. (n.d.) Posts [Instagram profile]. Retrieved April, 29, 2020 from https://www.instagram.com/KwantLondon/?hl=en
• Le404 [@restaurant404]. (n.d.) Posts [Instagram Profile]. Rerieved Could 11 2020 from https://www.instagram.com/restaurant404/
• MoDiner [@modinerlondon]. (n.d.) Posts [Instagram profile]. Retrieved April, 29, 2020 from
https://www.instagram.com/ModinerLondon/?hl=en
• Momo [@momolondon]. (n.d.). Posts [Instagram profile]. Retrieved April, 29, 2020 from https://www.instagram.com/momolondon/?hl=en
• Sketch [@sketchlondon]. (n.d.). Posts [Instagram profile]. Retrieved April, 29, 2020 from https://www.instagram.com/sketchlondon/?hl=en

Please additionally discuss with the Assets Block in Moodle and reveal your individual unbiased analysis.
Grading Standards / Rubric Please see under.
Case Study Paris
Mourad Mazouz is a famend Algerian born restaurateur. He opened his first venue in Paris in 1988 – a bistro generally known as “Au Bascou”. A mere couple of years after its conception, the venue obtained the accolade of “Bistro of the Yr”, an incredible accolade on this aggressive gastronomic metropolis (“Speaker Profile: Mourad Mazouz”, 2020, para. 1).
In 1990, he opened the restaurant “404” within the stylish and rowdy Paris district of Le Marais. To today, 404 is an establishment that’s nonetheless contemporary and fashionable assessment task assignment help (Baidawi, 2020, para. 7). The title is riff on the diaspora of North Africans arriving in France, in Mazouz’s thoughts all of the immigrants arrived in a ‘Peugeot 404’, on the time a preferred mannequin of automobile throughout North Africa (M. Mazouz, private communication, Could 22, 2020).
In France on the time, and to some extent even now, North African eating places had been considered as solely serving conventional North African delicacies – couscous and tagines. He wished one thing that mirrored his roots, nonetheless serving these conventional dishes however to raise the providing; extra of its time – cooler, sexier and fashionable in comparison with his contemporaries. Extra not too long ago, the venue may be skilled with its next-door cocktail bar, “Andy Wahloo”.
“Andy Wahloo”, a intelligent play on phrases in North African Berber that means “I’ve nothing” is a nod to the Pop Artwork design of the venue itself and the well-known Pop Artwork artist, Andy Warhol. The bar was initially designed to permit folks to sit down and have a drink while ready for a desk on the 404. This bar first opened in 2004 and had a revamp in 2013 refreshing the kitsch design, together with neon pink lights spelling out the title of the fictional character the bar relies round. Mazouz teamed up with Hassan Hajjaj, a London based mostly Moroccan artist for the design revamp of Andy Wahloo.
Hajjaj is closely influenced by the membership, hip-hop, and reggae scenes of London in addition to by his North African heritage. His work contains installations, trend, inside design and furnishings created from recycled utilitarian objects from North Africa, comparable to upturned Coca-Cola crates as stools and aluminium cans become lamps. His design aesthetic works completely at Andy Wahloo (Hassan Hajjaj & Mourad Mazouz Be part of Forces to create a Moroccan impressed Pop Up Bar, 2018, para. 2).
London
Mazouz moved to London within the late 90s and opened the critically acclaimed North African restaurant “Momo”. The restaurant was the place to be and in its early days hosted a plethora of ‘A Record’ celebrities together with a celebration for Madonna. Naturally, it obtained a number of publicity attributable to its clientele and this put a highlight on the venue. The restaurant commanded an air of exclusivity and this was additional bolstered by the addition of particular Momo keyrings that gave entry to a members-only basement bar, the place decadent events occurred (McCoy, 2019, para 2).
Momo restaurant is located on Heddon Road in London, this falls throughout the rich Mayfair district and simply tucked away in a small, quaint road; simply off the posher Regent Road purchasing space. Mayfair has over 5,100 everlasting residents from greater than 42 nationalities and the best illustration of the residents sits within the 30-44 years of age class. This a part of the town additionally boasts London’s largest focus of luxurious resorts and eating places. Rents are among the many highest not solely in London, however on the earth (Metropolis of Westminster, 2018, p.2).
One specific demographic very drawn to this restaurant is rich Arab guests. Though vacationers from the oil-rich United Arab Emirates, Kuwait, Saudi Arabia and Qatar make up solely a small share of whole visits to the UK, in contrast with their counterparts from the U.S. and Europe, they’re lavish spenders. Figures present that Center Japanese vacationers ranked simply 19th by way of customer numbers however had been excessive yielding vacationers in 2014 as they had been second in whole spend of £888 million (Hui, 2015, para. 5).
The décor and menu providing have remained largely constant because it first opened. Regardless of a current refresh in 2019 (McCoy, 2019, para. Four), the décor is that of a chic and eclectic North African souk. The house consists of brass trays, burnished terracotta and vibrant blue accents. In the meantime the lighting is dimmed and at assorted ranges for a subtle impact and Moroccan lanterns disperse totally different colors. A luscious and secluded backyard house with tables on the terrace. The venue has retained a novel providing and a long-lasting level of distinction all through the years.
The unique basement bar beneath Momo relaunched in 2019 to nice acclaim teaming up with award profitable mixologist Erik Lorincz. Lorincz made his title on the Savoy’s American Bar, propelling it to the highest house within the World’s Greatest Bars. This new enterprise coming in at quantity 47 of the World’s 50 Greatest Bars in 2019 inside 5 months of opening (Kwant, n.d.). “Kwãnt”, pronounced quaint, has a cream lounge, bamboo ceilings and palms evoking the 1940s basic Casablanca period all put collectively by high French-American inside Designer Bambi Sloan (Hanly, 2019, para. Three). Experimental drinks utilizing fermented pineapple and spirulina served in nice glassware, served by white-jacketed skilled employees. The meals providing consists of classics with a Maghrebi twist comparable to oysters with tahini, smoky foie gras and scallop carpaccio with cauliflower tabbouleh.
In the identical yr, and set proper subsequent door to Momo, Mazouz created a diner referred to as “MO Diner” after studying an article within the NYT in regards to the sluggish demise of diners; “It made me assume how these had been well-liked canteens with an in depth menu – and at all times a heat acquainted feeling when getting into” (Baidawi, 2020, para. 13). The menu is a fusion of North Africa, the Med, and Los Angeles: hash browns with pomegranate and brown sauce, Berber pancakes, and bouillabaisse, served all through the day. The design consists of yellow handmade Moroccan tiles, beachy wicker baskets lined in palm-print cloth while the lights alongside the bar are these discovered within the French “TGV” trains. The diner nods not solely to his Algerian roots however to the basic French brasserie, with yellow glass screens between the cubicles that line one wall, and a row of framed mirrors (Roux, 2020, para. 7).
Mazouz’s most iconic venues launched over a decade earlier. In 2005, the restaurateur launched “Sketch”, merely a stone’s throw away from his first London venue in Mayfair. On the time, it was very a lot a disrupter on the London nice eating panorama – the design was so on the market. Many nice eating eating places on the time had been very “vanilla” of their décor and lacked persona. In distinction, this place injected color and a way of enjoyable. In Mazouz’s phrases, he wished “to impress” (Prince, 2018, para. 7). The venue is admired for its design parts – in 2018 was nominated by GQ for Greatest Inside class of their Meals And Drink Awards (Prince, 2018, para. 1) and is commonly frequented by influencers sharing their eating experiences on their platforms.
He joined forces with Michelin-starred chef Pierre Gagnaire and launched a uniquely designed all day eating room. Nonetheless, Sketch was not accepted by the critics at first (Jaques, 2013, para. 6). This was partly as a result of immense hype surrounding the launch, together with what was deemed a particularly irritating and overly engineered reserving web site, accompanied by an excessive air of pretentiousness when the venue was launched (Haler,2005).
The meals has been extremely rated and while Mazouz isn’t any stranger to accolades, the now iconic Sketch was the one restaurant within the UK to maneuver up from two Michelin stars to the coveted three in 2019, making him the primary African restaurateur to obtain three Michelin stars (Kaabi, 2019, para 1). For a cutting-edge restaurant that’s now properly over a decade outdated, it stays a “should see” eating attraction in London and there are calls to see a Sketch outpost in Dubai (Kerr, 2019).
The Center East
While Mazouz hasn’t but launched Sketch to Dubai, he has established a restaurant idea within the Center East. His first foray was in Beirut, Lebanon. Beirut had a thriving culinary scene within the 2000s. While the restaurant labored at first, the struggle had made issues troublesome. Numerous regulars left and there have been no vacationers. This inevitably took its toll and the venue closed (Lutrario, 2014, para. 10).
Undeterred, and having noticed the recognition amongst his Center Japanese clientele at Momo in London, he noticed the chance to develop additional afield. Mazouz tailored the Momo idea and gave delivery to “Almaz by Momo” – ‘Almaz’ that means diamond in Arabic. The goal was to steadiness custom with modernity, and the menu is a mixture of Maghrebi fashion of delicacies, Lebanese and fashionable dishes, which aren’t at all times Arabic (Saeed, 2014, para. Four) and mirror the myriad of cultures represented within the area (United Arab Emirates Inhabitants Statistics, 2020). As in all United Arab Emirates eating places, no alcohol is served, and the idea is focused predominantly to households.
The décor of those venues features a starry sky ceiling with Moroccan lamps hanging low over brass trays and low, embossed steel tables consistent with the theme. Described as snug, these venues successfully blended North African craftsmanship with a recent edge (Lengthy, 2016, para. 2). The fashion is described as ornamental, vibrant and complex. The Abu Dhabi restaurant, within the coronary heart of the monetary district, opens as much as a shisha cafe, which is housed in a lined terrace. That is accessed by means of massive glass bays letting in pure gentle and supply views of the cityscape (Sherry, 2014, para. 6).
Abstract
Mazouz is somebody that’s drawn to arts and tradition, famous for his hospitality ardour, human perception and perfectionism. He thrives engaged on restaurant and model design, usually analysing how a enterprise will survive when the style second passes – one thing he admits to spending hours brainstorming over espresso in London (Singleton, 2020). Mazouz has the luxurious afforded to few in that he’s his personal shareholder, he’ll design and open when he’s prepared and never earlier than. He’ll look by means of a microscopic lens on the enterprise making certain every part his visitor will see, really feel and keep in mind are completely orchestrated. All his ideas have a hanging fashion and timelessness. All his venues are design, theatre and expertise pushed – while they could all be totally different, at their core stays the sense of theatre, design and stimulation of the senses.
References
• Baidawi, A. (2020, March 1), The Everlasting Hype Of Restaurateur, Mourad Mazouz, GQ Center East, Retrieved from https://www.gqmiddleeast.com/travel-eats/the-eternal-hype-of-restaurateur-mourad-mazouz
• Bellwood, O. (2020, January 14). Most enjoyable bar openings of 2019. The spirit Enterprise. Retrieved from https://www.thespiritsbusiness.com/2020/01/most-exciting-bar-openings-of-2019/
• Metropolis of Westminster (2018). West Finish Ward Profile 2018. Retrieved from https://www.westminster.gov.uk/websites/default/recordsdata/west-end-wardprofile.pdf
• Hanly, G. (2019, Could 22). Kwant is a sizzling new cocktail bar by Erik Lorincz beneath Momo. Scorching Dinners. Retrieved from https://hotdinners.com/201905228400/Gastroblog/Newest-news/kwant-cocktail-bar-london-momo-mayfair-eric-lorincz
• Hassan Hajjaj & Mourad Mazouz Be part of Forces to create a Moroccan impressed Pop Up Bar. (2018, September 25). One thing Curated. Retrieved from https://somethingcurated.com/2018/09/25/hassan-hajjaj-mourad-mazouz-join-forces-to-create-a-moroccan-inspired-a-pop-up-bar/
• Hayler, A (2005, March 1), Sketch Gallery Overview, Andy Hayler’s Restaurant Information. Retrieved April 30, 2020 from https://www.andyhayler.com/restaurant/sketch-gallery
• Huda (2020). What Is Iftar Throughout Ramadan? Retrieved from https://www.learnreligions.com/the-ramadan-iftar-the-daily-breaking-of-fast-2004620
• Hui, S. (2015, December Three), London luxurious retailers welcome rich Arabs visiting for a pre-Ramadan purchasing spree. Fox Information. Retrieved from https://www.foxnews.com/world/london-luxury-shops-welcome-wealthy-arabs-visiting-for-a-pre-ramadan-shopping-spree
• Kaabi, A. (2019, October 10), Mourad Mazouz Turns into First African to Get Three Michelin Stars- The legendary Algerian restauranteur continues to kill it, Mille. Retrieved from https://www.milleworld.com/mourad-mazouz-three-michelin-stars/
• Kerr, E. (2019, September 26), Three Worldwide eating places we’d like to see open in Dubai. What’s on UAE. Retrieved from https://whatson.ae/2019/09/international-restaurants-wed-love-to-see-in-dubai/
• Kwant (n.d), The World’s 50 Greatest Bars. Retrieved from https://www.worlds50bestbars.com/the-list/kwant.html
• Lengthy, N. (2016, June 28). Iftar overview: Almaz By Momo. Gulf Information. Retrieved from https://gulfnews.com/meals/iftar-review-almaz-by-momo1.1853946
• Lutario, J (2014, April Three). Mourad Mazouz: Pearls of Knowledge. Large Hospitality. Retrieved from https://www.bighospitality.co.uk/Article/2014/04/04/Mourad-Mazouz-interview-Restaurant-magazine-April-2014
• McCoy, F (2019, March 13). Momo is coming again: The Chiltern Firehouse of the nineties is present process a revival. Night Commonplace Journal. Retrieved from https://www.normal.co.uk/life-style/esmagazine/momo-restuarant-a4091001.html
• My Life In Meals: Mourad Mazouz (2012, June eight), The Unbiased. Retrieved from https://www.unbiased.co.uk/life-style/food-anddrink/options/my-life-in-food-mourad-mazouz-7827836.html
• Prince, B (2018, April 19), Is that this the best-looking eating room within the UK?, GQ. Retrieved from https://www.gq-magazine.co.uk/article/sketchlondon
• Roux, C. (2020, March Three), The American Diner Will get a Mediterranean Makeover by a Famed London Restaurateur, Floor. Retrieved from https://www.surfacemag.com/articles/mourad-mazouz-mo-diner-london/
• Saeed, S (2014, February 5), What to anticipate at Almaz by Momo, Mourad Mazouz’s fashionable Arabic café, N Way of life. Retrieved from https://www.thenational.ae/life-style/meals/what-to-expect-at-almaz-by-momo-mourad-mazouz-s-modern-arabic-cafe-1.457359
• Sampson, A. (2019, July eight), The world’s most dazzling loos (in keeping with Instagram), Tatler, Retrieved from https://www.tatler.com/gallery/theworlds-most-glamorous-bathrooms-according-to-instagram
• Sherry, Okay (2014, July 11), Almaz by Momo, Abu Dhabi, Hospitality Interiors. Retrieved from https://www.hospitalityinteriors.web/initiatives/articles/2014/07/1156917064-almaz-momo-abu-dhabi
• Singelton, D. (2020, April 10), Remark: Understanding what you do not know, Hotelier Center East. Retrieved from https://www.hoteliermiddleeast.com/folks/116895-comment-knowing-what-you-dont-know
• Speaker Profile: Mourad Mazouz (2020, February 11), International Restaurant Funding Discussion board. Retrieved from https://www.grif.com/audio system/mourad-mazouz
• United Arab Emirates Inhabitants Statistics 2020 (2020, April 28), International Media Insights. Retrieved from https://www.globalmediainsight.com/weblog/uae-population-statistics/
Assessment ?2: Case Study – Marking Rubric
Standards HD (85-100) D (75-84) CR
(65-74) PASS
(50-64) FAIL (Zero-49)
Question Assignment 1 Content material 25% Content material could be very current, related and correct, demonstrating a deep
and thorough understanding of the impression of goal markets on restaurant ideas.
The instructed idea demonstrates a deep
understanding and sound
reasoning backed up by analysis and Assessment in an unique and complex means. Content material is current, related and correct demonstrating a really
good understanding of the impression of goal markets on restaurant
ideas. The instructed idea demonstrates an excellent
understanding of the goal market and the way that works with the
theme. Analysis is synthesised and interpreted properly to Help reasoning. Content material is correct, principally related and up to date demonstrating a very good understanding of the
chosen eating places idea and considerably explaining the
implications of goal markets,
The instructed idea demonstrates an understanding of the goal market and the way that
works with the theme. Analysis is obvious and a few interpretation is current to Help the reply. Content material is partially correct, some content material is probably not current or related, demonstrating a
superficial understanding of the chosen restaurant idea and restricted rationalization across the implications of goal markets.
The instructed idea demonstrates some understanding of the goal market and the way that works with the
theme. Reasoning is superficial
and wanted additional software of sophistication content material. Content material is both questionable or incomplete. A really restricted
understanding of the chosen restaurant idea is
demonstrated and lack of
rationalization on the implications of goal markets.
The instructed idea demonstrates minimal
understanding of the goal
market and the way that works with the theme. Or, there was no
instructed theme for the brand new location. Lack of proof of reasoning or software of sophistication content material.
Question Assignment 2 Content material 25% The design define is extremely subtle, thorough and element oriented. The temper board is
applicable and complex. It
enhances the instructed theme superbly balancing aesthetics and practicality.
An intensive Assessment of the design, structure and gear requirement rules.
The design define is superb containing considerate particulars. The temper board is suitable and
excellent. It enhances the instructed theme properly with
consideration for aesthetics and practicality.
An excellent Assessment of the design, structure and gear requirement rules. The design define is sweet containing among the required
particulars, however some are lacking. The temper board is generally applicable and good.
Design is suitable for the instructed theme and a few
proof of consideration for aesthetics and practicality.
Assessment of the design, structure and gear requirement rules however in elements wanted higher element. The design define is passable nevertheless, quite a lot of the required particulars are lacking. The temper
board is partially applicable and passable.
Design is passable for the instructed theme however might have
been additional tailored and refined aesthetically with sensible concerns utilized.
Some Assessment of the design, structure and gear requirement
rules utilized however wanted to be extra intensive and element oriented. The design define is incomplete with quite a lot of required particulars lacking or absent. The temper board is both inappropriate or lacking.
Design doesn’t complement the theme and wanted to contemplate aesthetics and practicality.
Minimal or lack of software of the design, structure and gear requirement rules.
Questions Three Content material 25% Distinctive perception and exhibits deep understanding of the dangers,
threats, strengths and alternatives to the instructed new venue. The SWOT Assessment content material exhibits a excessive stage of software of concept
lined at school, refined reasoning and justification of the content material demonstrated all through.
The content material introduced is extremely unique and insightful while clearly associated again to the subject material. Glorious perception and exhibits an excellent understanding of the dangers, threats, strengths and alternatives to the instructed new venue.
The SWOT Assessment content material exhibits an excellent software of concept
lined at school, logical reasoning and justification of the content material demonstrated all through. The content material introduced is unique and clearly associated to the subject material. Good perception and exhibits a very good understanding of the dangers, threats, strengths and alternatives to the instructed new venue.
The SWOT Assessment content material exhibits a very good software of
concept lined at school, some
good reasoning however among the
proof to Help the Assessment
wanted higher depth with some
areas needing additional exploration.
The content material introduced is generally unique, however might lack focus in relation to the subject material Passable perception and exhibits some understanding of the dangers, threats, strengths and
alternatives to the instructed new venue.
The SWOT Assessment content material is typically inaccurate or
incomplete. Wants additional
enlargement, rationalization and
reasoning. Higher justification of the areas recognized required. The content material is passable however not
unique and loosely related to the subject material. Lack of or minimal perception and understanding of the dangers, threats, strengths and
alternatives to the instructed new venue demonstrated.
The SWOT Assessment content material is inaccurate, incomplete or overly
normal. Wants significantly
extra element and proof of
reasoning. Content material confused and
aren’t related to the topic
matter
Web page 7 of eight
Content material
Presentation and
Writing 15% All required info is introduced in a logical order and
straightforward for the reader to observe in a fluid method.
No spelling, grammar, or punctuation errors within the textual content. All textual content is within the pupil’s personal phrases. Minor omission of required info and/or not absolutely
introduced in a logical order and straightforward to observe.
A couple of (1-2) errors in spelling, grammar or punctuation. Majority of textual content is in pupil’s personal phrases. Some required info is lacking and/or not introduced in a logical order however continues to be typically
straightforward to observe. A couple of (Three-Four) errors in spelling, grammar or
punctuation. Most textual content is in pupil’s personal phrases. Required info is lacking and/or not introduced in a logical Writing and Presentation 15% All needed info is introduced in a logical order that the reader can simply observe.
There aren’t any errors within the textual content’s spelling, grammar, or punctuation. All the textual content is written by the scholar. Minor omission of required info and/or incomplete presentation of data in a logical and easy-to-follow order.
A couple of (1-2) spelling, grammar, or punctuation errors. Nearly all of the textual content is written within the pupil’s personal phrases. Some required info is lacking and/or will not be introduced in a logical order, however the general stream is easy. A couple of (Three-Four) spelling, grammar, or punctuation errors. Nearly all of the textual content is written within the college students’ personal phrases. The required info is lacking or will not be introduced in a logical order, making it troublesome to observe.
order, making it troublesome to observe.
Not more than 5 spelling, grammar or punctuation errors. A number of
cases the place the textual content will not be in pupil’s personal phrases. Data will not be introduced in a logical order, making it troublesome to observe. Greater than 5 spelling,
grammar or punctuation errors.
Textual content is copied or not included.
Analysis and
Referencing
10% Proof of extensive educational and business related analysis past
unit supplies helps the topic themes in a considerate and
attention-grabbing means. Conclusions
reached are properly synthesised from
analysis. Referencing complies with Fashion Information all through. Vast analysis is obvious reflecting a superb understanding of
topic themes. Greater than 5
applicable educational and business related articles/ assets used. Referencing complies with Fashion Information. Strong analysis together with no less than 4 educational and business related articles enhancing
communication of topic themes.
Referencing accommodates minimal errors and is generally compliant with The Fashion Information. Passable analysis though solely three educational and business
related articles used; relevance and significance are variable.
Some inclusions of topic themes evident. Referencing accommodates
some errors reflecting an absence of compliance to The Fashion Information. Insufficient analysis with little or no connection to topic themes.
Referencing is non-existent or doesn’t adjust to Fashion Information.
Web page eight of eight

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