HSA 3215 RC Marketing Campaign Healthcare Fraud Paper
Healthcare Fraud is a dishonest act committed by a healthcare professional in order to receive additional compensation for medical services. Healthcare fraud comes in many forms, such as unbundling, upcoding, billing for services that never happened, or falsifying documents. Once discovered, the fraudulent person is quickly arrested, but their actions negatively affects the reputation and brand of the healthcare organization. HSA 3215 RC Marketing Campaign Healthcare Fraud Paper
During this activity, you will be writing a 2-3 page paper. To start with, you must review the link below and find a “real life” healthcare fraud case. After locating a case, please research the organization that was affected by the situation. Next, please create a SWOT analysis, which you will describe in paragraph form in your paper, which identifies challenges and opportunities that the organization will face while rebuilding their image.
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APA Format and Style
General
Academic writing, which is independent thought supported by reliable and relevant research, depends on the ability to integrate and cite the sources that have been consulted. Use APA style for all references, in-text citations, formatting, etc.
Write in first- and second-person sparingly, if ever. This means, avoid using I, we, and you; instead, use he, she, and they. Do not use contractions.
Paper Format
Use standard-sized paper of 5″ x 11″.
Margins should be 1″ all around (top, bottom, left, right).
Use Times New Roman 12-point
For emphasis, use italics (not quotation marks, bold, ).
Double-space.
Align the text flush left.
Organization
The basic organization of an APA-style paper includes the title page, abstract, body, and reference section, though students are encouraged to follow any specific directions given in their Overview assignment.
Title Page
The title page includes four elements that should be centered in the middle of the page: title, author byline, institutional affiliation followed by the course prefix and number (e.g., Grand Canyon University: PSY 351), and date of submission. Please note that even though APA does not require the date on a title page, it is a requirement for GCU papers.
Being the first page, the title page is where to set up your page header, which includes the running head and the page number. The running head—an abbreviated title that is a maximum of 50 characters—should appear flush left in all uppercase letters in the header on all pages. Page numbers should be in the header, flush right.
To format your running head and page numbers in Microsoft Word, click ViewàHeader and Footer. In the header box that shows up, type Running head: ABBREVIATED TITLE HERE. On the Header/Footer dialog box that pops up, click Insert Page Number (last button on the left). Put the cursor between the running head and the page number, and click the tab button a few times until the running head is flush left and the page number is flush right. HSA 3215 RC Marketing Campaign Healthcare Fraud Paper
Abstract
The abstract covers the main points of the paper and is not always required in a GCU writing assignment. Read the assignment instructions carefully to determine whether the assignment requires an abstract or not.
Abstract is page 2 of the
The word Abstract should be centered at the top of the
As per GCU policy, the abstract should not exceed 120
Do not indent the abstract
Body
The body will contain all of the author’s main points as well as detailed and documented support for those ideas.
The body begins on its own
The title of the paper should be centered at the top of the first page of the body, in initial
The introduction follows the title, but is not labeled.
Use headings to separate sections of the paper, but none of the sections should start their own The first level of heading is centered and bolded with each word of four letters or more capitalized (see template for an example). The second level of heading (subheading) is flush left and bolded, with each word of four letters or more capitalized. Note that not all papers will have headings or subheadings in them. APA dictates that you should avoid having only one subsection heading and subsection within a section. In other words, use at least two subheadings under a main heading, or do not use any at all. NUR550 Alcohol & Substance Abuse Among Midlife Americans Research Paper
References
The references page will contain a list of all sources actually cited in the paper.
This should start its own
The word References, though not in italics, is centered at the top of the
Include all, any, and only sources that were actually cited in the
Arrange the sources in alphabetical order using the authors’ last
