I expect you to prepare your Report (approximately 5 pages), in which you formulate your recommendations for the Company concerning long term and short term strategy.
Please, do not confuse an Essay (which you know how to write) and a Report of a “Business Consultant” (which many of you do not have the experience to prepare).
Let me clarify my point in two respects:
1) In your report, you cannot formulate your recommendations using arguments like “I think so”, which is OK for an essay; instead, you should demonstrate on what basis you formulate your conclusions/recommendations.
2) As a rule, the format of your essay depends on you, whereas a Report has a strict formal structure.
In our case, your Report consists of at least six Chapters, including Executive Summary, Industry Dynamics, Situation Analysis, and others (see the Grading Rubrics on Canvas).
One more idea: you do not need to increase artificially the number of pages by inflating your text with unnecessary ideas or by increasing the size of fonts or spacing. Look at the Grading Rubrics. You cannot find information there that increasing the number of pages can be useful for receiving a higher grade. Just follow the Grading Rubrics!
My last advice: your Report must be readable and attractive.
Case Study Rubrics
Case Study Rubrics
Criteria Ratings Pts
Executive Summary – clear and concise on key issues and recommendations 0.25 pts
Full Marks 0 pts
No Marks
0.25 pts
Industry Dynamics 0.25 pts
Full Marks 0 pts
No Marks
0.25 pts
Performs an insightful Situation Analysis using appropriate tools or concepts Description of criterion 1 pts
Full Marks 0 pts
No Marks
1 pts
Specifies Opportunities Available or Penalties if problem continues 0.25 pts
Full Marks 0 pts
No Marks
0.25 pts
Logical Reasoning for Assessment Criteria 0.5 pts
Full Marks 0 pts
No Marks
0.5 pts
Options Identified are Creative & Realistic 0.5 pts
Full Marks 0 pts
No Marks
0.5 pts
Options Evaluated accurately (matrix) 0.5 pts
Full Marks 0 pts
No Marks
0.5 pts
Recommendation addresses both tactical & strategic 0.5 pts
Full Marks 0 pts
No Marks
0.5 pts
Key implementation issues across functions identified 0.25 pts
Full Marks 0 pts
No Marks
0.25 pts
Identifies impact to Competitive Advantages & expected Competitor responses 0.25 pts
Full Marks 0 pts
No Marks
0.25 pts
Additional Work or Information incorporated into analysis or recommendations. 0.25 pts
Full Marks 0 pts
No Marks
0.25 pts
Charts/Graphs Used to illustrate key points 0.2 pts
Full Marks 0 pts
No Marks
0.2 pts
Extremely strong critical thinking applied 0.25 pts
Full Marks 0 pts
No Marks
0.25 pts
Other Comments 0.05 pts
Full Marks 0 pts
No Marks
0.05 pts
Total Points: 5
