1. Proctor & Gamble in Vietnam
Evaluate the article:
Coleman-Lochner, L. (2012). P&G performs kindergarten catch-up with Unilever in Vietnam. Bloomberg. Retrieved from http://www.bloomberg.com/information/2012-07-04/p-g-plays-kindergarten-catch-up-with-unilever-in-vietnam.html
o Talk about the marketing plan insights P&G has gained by its Vietnamese marketing research. How influential are these discoveries in the growth of P&G’s technique to enter the Vietnamese market?
o In growing a marketing plan, determine the characteristics of the marketing plan that P&G ought to implement to spice up efficiency?
