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Posted: October 24th, 2022
International Marketing Environments and Related KPIs - Hotel Industry
Instructions
Course: International Marketing
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Topic: International Marketing Environment and Marketing Metrics
Assignment: International Marketing Environments
Identify 3 areas of the international marketing environment for the Hotel Industry. An example would be the Economic Environment.
For each environmental factor, identify and briefly explain 3 KPI’s (metrics) used for analysis and planning. An example would be (for the Economic Environment) Interest Rates.
Attached are documents that are relevant and can assist with the completion of the assignment. Any additional resources to support the responses should be used.
Course Text:
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International Marketing by Sak Onkvisit and John J. Shaw, 4th Edition.
International Marketing by Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui 11th Edition | Copyright 2022.
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