Unit title & code
Marketing Ethics and Corporate Social Responsibility MAR028-3
Assignment number and title
Assessment 2
Assessment type
Presentation:
Group Oral presentation and individual report (1,000 words). You will be required to use arguments developed in Assessment 1 to discuss marketing ethics in the context of the global market environment and its environmental (legal, political, technological, and sociocultural) constraints.
Weighting of assessment
60%
Size or length of assessment
20 minute presentation (group of 4) and 1,000 word individual report.
Unit learning outcomes
On completion of this unit you should be able to:
1 Demonstrate the following knowledge and understanding
• Recognise, organise and manage the process of researching and analysing corporate social responsibility and marketing ethics in the context of the global market environment and its environmental (legal, political, technological, and sociocultural) constraints
2 Demonstrate the following skills and abilities
• Apply different ethical frameworks and theories to critically assess ethical issues and present and evaluate key assumptions.
What am I required to do in this assignment?
Assessment 2: Oral presentation and individual report (1,000 words)
You will be required to use arguments developed in Assessment 1 to discuss marketing ethics in the context of the global market environment and its environmental (legal, political, technological, and sociocultural) constraints.
Presentation:
Consider the Question:
Marketing Ethics and CSR campaigns are just ploys to gain market share, but do NOT really benefit the community.
Your group will either argue for the question (thesis), or against the question (anti-thesis) as agreed with your tutor, using concepts and frameworks discussed in the unit.
Individual Report (1,000 words)
To reflect in writing upon the presentation and how your own opinion has been or not been influenced by the debate.
What do I need to do to pass? (Threshold Expectations from UIF)
• Identify the key issues in the case in the context of the firm, the situation, and the international market
• Provide a structured critical analysis covering key elements in the case and using the frameworks provided in the unit
• Propose alternative courses of action or possible solutions to the problem
• Analyse, structure, and present your data in an organized concise way.
How do I produce high quality work that merits a good grade?
We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.
How does assignment relate to what we are doing in scheduled sessions?
We will be investigating issues around a range of aspects relevant to business/marketing ethics and CSR, with a particular focus on cross-cultural or cross-national differences. The main purpose of Assessment 2 is to test your knowledge and understanding of key concepts and frameworks that are essential in the context of marketing ethics and CSR and whether you are able to apply these to a specific business organisation.
How will my assignment be marked?
Your assignment will be marked according to the threshold expectations and the criteria on the following page.
You can use them to evaluate your own work and consider your grade before you submit.
3rd Class – 40-49%
Lower 2nd – 50-59%
Upper 2nd – 60-69%
1st Class – 70%+
DEMONSTRATING A CLEAR UNDERSTANDING OF BUSINESS ETHICS / CSR AND RELEVANT FRAMEWORKS (50%) SATISFACTORY… CONTENT / LEVEL OF KNOWLEDGE OF THE TOPIC. ADDRESSES PART OF THE TASK. SOME ERRORS / OMISSIONS IN CONTENT/ THEORY.
INCONSISTENT APPLICATION OF SOME CORRECT THEORY/PRINCIPLES/CONCEPTS
GOOD… INSIGHT & APPLICATION.
BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS APPROPRIATE TO THE CONTEXT AND ATTEMPTS TO BE CONSISTENT.
VERY GOOD… INSIGHT & APPLICATION.
BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS ABOVE AVERAGE.
EXCELLENT… INSIGHT & APPLICATION.
BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS IMPRESSIVE.
APPLICATION OF BUSINESS ETHICS / CSR CONCEPTS IN RELATION TO CASE COMPANY
(35%)
SATISFACTORY… LINK BETWEEN ACADEMIC CONCEPTS AND CASE COMPANY.
BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS APPROPRIATE, BUT NOT CONSISTENTLY APPLIED.
GOOD… LINK BETWEEN ACADEMIC CONCEPTS AND CASE COMPANY. GOOD DISCUSSION/ANALYSIS/ CRITICAL Assessment &/OR REFLECTION BUT MORE IDEAS/POINTS COULD BE ADDRESSED /DEVELOPED FURTHER.
VERY GOOD… LINK BETWEEN ACADEMIC CONCEPTS AND CASE COMPANY. VERY GOOD DISCUSSION/ANALYSIS/ CRITICAL Assessment &/OR REFLECTION & A FEW IDEAS/POINTS COULD BENEFIT FROM FURTHER DEVELOPMENT &/OR Assessment/COMPARISON.
EXCELLENT… LINK BETWEEN ACADEMIC CONCEPTS AND CASE COMPANY. EXCELLENT DISCUSSION/ANALYSIS/ CRITICAL Assessment &/OR REFLECTION CLEARLY DEVELOPING POINTS IN THE APPROPRIATE WAY WITH THOROUGH CONSIDERATION OF ALL POSSIBILITIES.
THE BEST WORK WILL BE HIGHLY DEVELOPED AND FOCUSED AND ATTEMPTS A HOLISTIC TREATMENT OF THE TASK/PROBLEM.
PRESENTATION STYLE AND STRUCTURE
(15%) SATISFACTORY… BASIC ESSAY-STYLE STRUCTURE.
NOT ALWAYS WRITTEN CLEARLY & HAS GRAMMARTICAL & / OR SPELLING ERRORS. GOOD… CLEAR PRESENTATION & ESSAY-STYLE STRUCTURE. WRITING IS MAINLY CLEAR BUT SOME SPELLING &/ OR GRAMMATICAL ERRORS.
VERY GOOD… PRESENTATION & ESSAY-STYLE STRUCTURE, PARAGRAPHING, FLUENT ACADEMIC WRITING STYLE.
VERY FEW GRAMMATICAL ERRORS & SPELLING MISTAKES.
EXCELLENT … PRESENTATION & ESSAY-STYLE STRUCTURE. ARTICULATE & FLUENT ACADEMIC WRITING STYLE. ONLY A MINOR ERROR.
