Order custom papers, masters thesis and dissertation in 3 guided steps; human written!
Posted: October 15th, 2022
Page 1 of 2
Marketing Plan (Complete written report)
PART 3
COMPLETE
PROJECT
YOU CAN
SUBMIT
DRAFTS FOR
REVIEW
(optional)
Marketing Mix
This is a critical section of the report and involves the most creativity. It
includes designing a marketing mix program that achieves your objectives
and is tailored for your target market(s). Recall that the marketing mix
consists of the 4Ps: Product; Price; Place Promotion, and, if a service, may
include another three: People; Process and Physical Evidence. Include
cultural diversity factors in the development of the marketing mix.
Product
The product section details a description of the product or brand, its
packaging, and its attributes. Product life cycle considerations
(introduction/growth/maturity/decline stage) should be mentioned if they
affect your marketing plan. Of critical importance in this discussion is the
competitive advantage of your product or brand or if it might be purchased
instead on the basis of its utility and perceived value, convenience, etc.
Place
Place refers to how your product is distributed. This section discusses and
justifies the channels in which you plan to sell your product.
Price
The discussion of price begins with a statement of the selling price of the
product and its justification. It should include your total cost per item and
the profit margin. You might also consider bulk sales and special discounts
(as a promotional tactic.) Keep in mind: How much pricing freedom do you
have for your product? What are some of the key constraints? What type of
pricing strategies will be used for your product? What type of pricing (not
promotional) discounts or allowances should be offered to the trade or to
consumers?
Promotion and Participation
The promotion discussion consists of a description and justification of the
planned of your planned promotional mix. It is useful to explain the
“umbrella theme” of your promotion and to include examples of specific
promotional tactics you plan to employ, e.g., promotion as event; personal
selling to specific target groups, print ads in the local school paper, use of
university radio and TV, press releases with photos to local newspapers,
social media, digital marketing efforts, etc.
Develop a cohesive promotional plan and address how each element of the
promotional mix addresses trade, end users or both.
Financial Analysis
The marketing plan should contain estimates of major marketing costs,
including the cost of developing and producing promotional materials, print
ad insertions, marketing research, booth rentals, postage, incentives,
packaging, team garb, and transportation, etc.
Summary (Conclusion)
Page 2 of 2
This brief section is similar to the Executive Summary but states more fully
the justification for financing the plan. It also reminds the reader of the
outcome sought in the plan and benefits accrued.
EVERY
PART
SHOULD
HAVE
REFERENCES
and, if
applicable,
Appendices.
References
All material cited in the paper must be from legitimate sources, either peer reviewed scholarly publications, or published cases, white papers, case
studies, research analysis, trade reports, etc. Do NOT include material that
is irrelevant to your topic. Ensure that all in-line citations in your text have a
reference, and vice-versa. Citations must be in APA format. Wikipedia is not
an acceptable reference.
Appendices
Include detailed financial analysis, large graphs and tables in this section.
You Want Quality and That’s What We Deliver
We’ve put together our writing team with care, choosing talented writers who shine in their fields. Each one goes through a tough selection process, where we look for folks with deep expertise in specific subjects and a solid history of academic writing. They bring their own mix of know-how and flair to the table, making sure our content hits the mark—packed with info, easy to read, and perfect for college students like you.
We don’t do AI-written essays or copycat work—everything’s original. Competitive pricing is a big deal for us; we keep costs fair while delivering top-notch quality. Our writers are some of the best out there, and we charge rates that stack up well against other services. This means you get stellar content without draining your wallet. Our pricing is straightforward and honest, built to give you real value for your money. That’s why students turn to us for high-quality writing services that won’t break the bank.
Academic integrity is at the heart of what we do. Every paper starts from scratch, with original research and writing tailored just for you. We write 100% authentic—no plagiarism research essays. Our strict quality control process includes scanning every draft with top tools like SafeAssign and Turnitin, so you get a similarity score and proof of originality. We’re obsessive about proper citation and referencing too, crediting every source to keep things legit. It’s all about giving you peace of mind with content that meets the highest standards.
When you decide to place an order with Dissertation Writer, here is what happens: