MBA3008 Introduction to Marketing Week 3
Research Starbucks’s business model. Use the Business Model Canvas to describe the business. In your accompanying essay, briefly answer the following questions:
How well does the organization’s value proposition actually fit the target customer’s job to be done? How unique is the value proposition compared to competitors and possible substitutes?
Is any competitive advantage present sustainable? Why or why not?
Can the organization actually deliver what is promised given its resources and competencies? Why or why not? Is the business model scalable?
You can download the Business Model Canvas template from https://www.strategyzer.com/canvas/business-model-canvas (Links to an external site.), use Excel or a Word table, or use an app like Canva or Xtensio to create your canvas. You won’t be graded on how your graphic looks but rather on the content you provide.
In your replies, consider adding context by providing additional information and/or agreeing/disagreeing with the assessments given your own experiences and/or secondary research. Remember to cite your sources using APA format.
—
MBA3008 Marketing Week 3
Stupid question: Create a Business Model Canvas. Answer the following questions in your essay:
How well does the organization’s value proposition match the target customer’s task? How distinct is the value proposition from competitors and alternatives?
Is there a competitive advantage? So, why?
Considering its resources and competencies, can the organization deliver? So, why? Is the model scalable?
It is available at https://www.strategyzer.com/canvas/business-model-canvas (Links to an external site.)
, an Excel or Word table, or an app like Canva or Xtensio. Your content will be graded, not your graphic.
Consider providing additional information and/or agreeing/disagreeing with the assessments based on your own experiences or secondary research. Remember to use APA citation style.
