MGMT504 Risk and Contingency Management
ASSESSMENT NUMBER: 1.1
ASSIGNMENT TYPE: SHORT ANSWER QUESTIONS
WEIGHTING: 5%
WORD COUNT: 300 – 500 WORDS
DUE: WEEK 4
ASSESSMENT OBJECTIVES
This assessment is designed to help you achieve the following Unit Learning Outcomes:
• ULO 1: Critically appraise what constitutes a risk and crisis.
• ULO 2: Conduct a risk and vulnerability analysis of an organisation, an industry sector, and/or tourism destination.
• ULO 3: Demonstrate a fundamental understanding of strategic crisis management.
• ULO 4: Critically evaluate the importance of strategic crisis management in the contemporary society and its effective application to hospitality and tourism industries.
• ULO 5: Possess critical insights into emerging issues and concepts in crisis management.
The marking rubric is accessible through the relevant assessment on Engage.
ASSESSMENT INSTRUCTIONS
Topic 4 – Crises Spheres of Activity
Using the example of Australia or the country you live in, please address the following tasks:
1. identify and explain specific ‘pull’ factors that normally attract the tourists to that destination.
2. list specific crises/disasters that have affected the destination in the past 10 years. What happens when the image is being affected by a negative event.
3. identify the specific ‘pull’ factors have been affected by these crises and disasters. Explain how did this impact tourism and hospitality industry.
4. what are specific vulnerabilities/weak points were revealed during the crises? How can they be addressed by relevant stakeholders?
FURTHER INSTRUCTIONS
• Your assessment must be written in academic style and in the third person.
• References are optional. If you do provide a reference, you must use a variation of the Harvard referencing style, e.g., as per LCBA’s Harvard Referencing Guide or the Harvard Anglia 2008 MS Word’s built-in Citation & Bibliography tool. All references must be formatted consistently in accordance with the chosen style.
• You must submit your assignment to Turnitin, via LCBA Engage
• You must adhere to the following formatting conventions (as applicable):
o Document structure: Each of the following (if applicable) should start on a separate page:
© Le Cordon Bleu 1 | P a g e
MGMT504 Risk and Contingency Management
? cover page (automatically generated within Turnitin)
? main text
? references
? appendices, labelled (A, B, C, … or 1, 2, 3, …) – excluded from word count limit.
o Document layout
? A4 paper size
? normal margins
? page numbers in bottom-left of each page, except for the title page
? page numbering of the form: Page X of X o Headings
? Calibri font
? 14-point font size
? either minimal or maximal capitalisation o Body:
? Left alignment
? Calibri font
? 12-point font size
? 1.5 line spacing
? in-text quotes less than 40 words in inverted commas followed by reference
? quotes of more than 40 words as indented quotes, without inverted commas, in 11-point font size, followed by reference ? double spaces between paragraphs
© Le Cordon Bleu 2 | P a g e
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Specific ‘pull’ factors that attract tourists to Australia include its natural beauty, diverse wildlife, unique landscapes, multicultural cities, and friendly locals. Australia is known for its pristine beaches, national parks, the Great Barrier Reef, and the Outback. Its major cities, including Sydney and Melbourne, are home to iconic landmarks like the Sydney Opera House and the Great Ocean Road. The country is also famous for its food and wine culture, with its unique cuisine and wine regions attracting food and wine enthusiasts from around the world.
Australia has faced several crises and disasters in the past decade that have affected its tourism industry. These include the bushfires in 2019-20 that destroyed large parts of the country’s natural environment and wildlife, the COVID-19 pandemic that led to travel restrictions and a decline in international tourism, and the recent floods in New South Wales that caused significant damage to infrastructure and disrupted tourism activities. When the image of a destination is affected by a negative event, it can lead to a decline in tourist arrivals, negative media coverage, and a loss of revenue for the tourism and hospitality industry.
The specific ‘pull’ factors that have been affected by these crises and disasters include Australia’s natural environment, wildlife, and cultural attractions. The bushfires in 2019-20 caused widespread destruction of forests, national parks, and wildlife habitats, leading to a decline in ecotourism activities. The COVID-19 pandemic has had a significant impact on the tourism and hospitality industry, with travel restrictions and border closures affecting international and domestic tourism. The recent floods in New South Wales have caused damage to infrastructure, including roads and tourist attractions, leading to a decline in tourist arrivals. These crises have impacted the tourism and hospitality industry by reducing revenue, leading to job losses and business closures.
The specific vulnerabilities/weak points that were revealed during the crises include the lack of preparedness and resilience in the tourism and hospitality industry, particularly in terms of adapting to changing circumstances and addressing the needs of tourists in times of crisis. Stakeholders can address these vulnerabilities by implementing crisis management plans and strategies, investing in infrastructure and technology to support disaster resilience, and providing training and support to the tourism and hospitality industry to help them respond effectively to crises. Additionally, stakeholders can work together to promote the positive aspects of the destination and rebuild its image in the aftermath of a crisis, to encourage tourists to return and support the recovery of the tourism and hospitality industry
