ASSESSMENT 2 BRIEF
Subject Code and Title MGT611/MGMT6015 International Business Strategy
Assessment – 2 International Market Entry Strategy
Individual/Group Individual
Length 2500 words
Learning Outcomes This assessment addresses the following Subject Learning
Outcomes
c) Undertake an applied project on entry strategy for an intended international market expansion and advocate timing of market entry.
c) Critically evaluate the changes occurring in the international business environment to explicate their managerial/policy implications.
Submission By 11:55pm AEST/AEDT on Sunday at end of Module 5.2 (Week 10)
For 6 weeks (Intensive) delivery – By 11:55pm AEST/AEDT Sunday at end of Module 5 (Week 5).
Weighting 40%
Total Marks 40 Marks
Context:
Assessment 2 follows on from the Assessment 1, which had a focus on researching the external business environment of an emerging market for a chosen ASX listed Australian company with the potential to internationalise. In Assessment 2, you should use your understanding and knowledge obtained from Assessment 1 to develop an entry strategy for your chosen organisation to enter into the emerging market that you selected while working on your assessment 1.
Instructions:
NOTE: Assessments 1 and 2, which are both individual assessments, will feed into Assessment 3, a group assignment that focuses on competition strategy.
Based on the information (i.e., the findings from your own research) presented in your first assignment you will need to discuss and analyse the chosen emerging market environment. You need to develop an entry strategy for the emerging market that you have chosen in the first assignment. Please remember, that you must draw on an overarching international business theory (e.g., institutional theory, resource-based view theory etc.) and justify the choice of all elements of the strategy (place of entry, timing of entry, scale of entry, and mode of entry). The congruence between your chosen entry strategy and the IB theory is critical. You also need to briefly discuss resources required to undertake the suggested entry strategy. The key question that you should address is “Why” – so, when you describe the selected elements of entry strategy, you need to justify the selection based on the theory that guides your research, other firms’ experience you may have found in the literature, and your logical thoughts. The use of the graphical illustrations including figure(s), table, maps, and any supporting visual materials that are relevant to the context of your research should add value to the discussion. You must closely relate your entry strategy to the information provided in the first assignment (host country industry, operating environment, resource conditions as well as home country environment, resources and capabilities of the organisation etc.). Given the differences between advanced economies and emerging economies with regards to the quality of the institutions (e.g., regulatory framework, capital market structure), physical and technological infrastructure, capital market, talent/labour market, overall economic condition, political instability, you should extensively discuss the strategies that the senior management of your chosen organisation should take to navigate the challenges to tap market opportunities and minimise challenges. Here you are expected to be critical rather than taking a simple descriptive view to present your arguments or compile information from other research.
Suggested format:
Whilst the format may vary for your report, below is suggested format for you to follow:
• TUA Assignment Coversheet (course, assignment title, student name/id, word count in main body)
• TUA Academic Integrity Checklist with your name printed and signature.
• Executive summary: Succinctly discuss the main purpose of the report, theoretical and analytical tools used, key finding and the strategic implications of those findings for the senior management team of your chosen organisation. Suggested 150 and 200 words (excluded from the total word count).
• Table of Contents (list all main and sub-section headers and page number).
• Introduction: Articulate the key concepts of the topic briefly, provide a good background of the organisation including its business, competitiveness, market position in the local market, competitors, market share annual turnover, products etc. as well as the background of the selected emerging market. Provide a brief structure describing various sections of the report in the last paragraph of the introduction. Suggested up to 400 words.
• Main body
• Country and Product Market Attractiveness Assessment: Briefly describe the striking features of your chosen emerging country market including economic, political and legal cultural dimensions, and specific product (s) that are suitable for the selected emerging country market. Justify why the particular country has been chosen and the reasons for the product choice. Suggested up to 500 words.
• Relevant theory (s) of foreign market entry strategy: Discuss potential entry strategy (s) and their underpinning theoretical perspective to demonstrate how they fit with the organisation’s business model as well as the operating environment of the particular emerging country. Suggested up to 800 words. Executive summary: Briefly address the main goal of the report, the theoretical and analytical tools that were utilized, the important findings, and the strategic implications of those findings for the senior management team of your chosen organization in your executive summary. 150 and 200 words are suggested as starting points (excluded from the total word count).
• Table of Contents (if applicable) (list all main and sub-section headers and page number).
• The first paragraph is an introduction. Articulate briefly the key concepts of the topic, and provide a thorough background of the organization, including its business, its competitiveness, its market position in the local market (including competitors), its annual turnover (including products), and other relevant information, as well as a thorough background of the chosen emerging market. In the final paragraph of the introduction, describe a basic structure for the report, including the main topics that will be covered. It is suggested that you write up to 400 words.
• The main body of the text
• Country and Product Market Attractiveness Assessment: Describe briefly the distinguishing characteristics of your chosen emerging country market, including economic, political, and legal cultural dimensions, as well as the specific product (s) that are appropriate for the selected emerging country market. • Country and Product Market Attractiveness Assessment: Justify why a specific country was picked, as well as the grounds for selecting a particular product or service. It is suggested that you write up to 500 words.
• Relevant theory (s) of foreign market entry strategy: Discuss potential entry strategy (s) and their underpinning theoretical perspective in order to demonstrate how they are compatible with the organization’s business model as well as the operating environment of the particular emerging country under consideration. It is suggested that you write up to 800 words.
• Strategic Implications of the Decision: Discuss the resources required to accomplish the worldwide company strategy, as well as any risks that may be involved. Discuss in detail organizational, financial, marketing, leadership, and human resource factors, as well as environmental considerations, among other things. It is suggested that you write up to 600 words.
• Concluding Remarks (detail and reflect on the information that was available and utilised in assembling this assignment, considering whether there was enough, its validity and reliability). It is suggested that you write up to 200 words.
• Strategic Implications of the Choice: Discuss the resources required to implement the international business strategy, and possible risks. Specifically discuss organizational, financial, marketing, leadership and human resources, as well as environmental considerations. Suggested up to 600 words.
• Conclusion (detail and reflect on the information that was available and utilised in assembling this assignment, considering whether there was enough, its validity and reliability). Suggested up to 200 words.
• Reference list (provide a complete reference list for the resources that are cited in the report using the APA citation style).
• Appendix (not mandatory, any material that supports points made in the main body).
Referencing:
It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing here
https://torrens.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_2 0163_1&content_id=_9738514_1&mode=reset
Criteria for Assessment
Your assessment will be graded according to the criteria set out in the Assessment Rubric below. Please read this carefully.
Submission Instructions:
Submit the report via the Assessment link in the main navigation menu in MGT611/MGMT6015 International Business Strategy. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
Academic Integrity
All students are responsible for ensuring that all work submitted is their own and is appropriately referenced and academically written according the Academic Writing Guide.
Students also need to have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure and subsequent penalties for academic misconduct. Please see more details via the following link:
What is academic integrity? – Epigeum: Academic Integrity (blackboard.com)Students also must keep a copy of all submitted material and any assessment drafts.
Marking Rubrics
Assessment Criteria Fail
Unacceptable Pass (Functional) Credit (Proficient) Distinction (Advanced) High Distinction (Exceptional)
% Points 0-49% 50-64% 65-74% 75-84% 85-100%
Knowledge and understanding (technical and theoretical
knowledge)
Selection and discussion of the key descriptive information about the firm (continued), relevant industry, and firm’s competitive position. This is primarily a summary of the first assignment
30% Limited
understanding of required concepts and knowledge
Key components of the assignment are not addressed. Knowledge or understanding of the field or discipline.
Resembles a recall or summary of key ideas.
Often confuses assertion of personal opinion with
information
substantiated by evidence from the
research/course materials. Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and
information
substantiated by evidence from the
research/course materials.
Demonstrates a capacity to explain and apply relevant concepts. Highly developed understanding of the field or discipline/s.
Discriminates between assertion of personal opinion and
information substantiated by robust evidence from the
research/course materials and extended reading.
Well demonstrated capacity to explain and apply relevant concepts. A sophisticated understanding of the field or discipline/s.
Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Mastery of concepts and application to new situations/ further learning.
Country and Product Market
Assessment
Justify the selection of the emerging country and the product (s).
20% Demonstrates no awareness of the product-market opportunities assessment. Demonstrates limited awareness of the
product-market opportunities assessment. Demonstrates consistent awareness of context and/or purpose of the assignment. Demonstrates an advanced and
integrated
understanding of the product-market opportunities assessment. Consistently demonstrates a systematic and critical understanding of the product-
market opportunities assessment.
Assessment of the choice of entry strategy and their fit with the organisation’s business model and the context of the emerging market
Selection and analysis of relevant theory(s) and their application in the context of the chosen organisation and the emerging country operating environment.
25% Limited
understanding of required concepts and knowledge
Key components of the assignment are not addressed. Knowledge or understanding of the field or discipline.
Resembles a recall or summary of key ideas.
Often confuses assertion of personal opinion with
information
substantiated by evidence from the
research/course materials. Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and
information
substantiated by evidence from the
research/course materials.
Demonstrates a capacity to explain and apply relevant concepts. Highly developed understanding of the field or discipline/s.
Discriminates between assertion of personal opinion and
information substantiated by robust evidence from the
research/course materials and extended reading.
Well demonstrated capacity to explain and apply relevant concepts. A sophisticated understanding of the field or discipline/s.
Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Mastery of concepts and application to new situations/further learning.
Effective Communication
Ability to informatively and concisely impart the information gathered.
10% Difficult to understand for audience, no
logical/clear structure, poor flow of ideas, argument lacks supporting evidence.
Audience cannot follow the line of reasoning. Information, arguments and evidence are presented in a way that is not always clear and logical.
Line of reasoning is often difficult to follow. Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments.
Line of reasoning is easy to follow. Information, arguments and evidence are very well presented; the presentation is logical, clear and well supported by evidence.
Demonstrates cultural sensitivity. Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments.
Engages and sustains audience’s interest in the topic, demonstrates high
levels of cultural sensitivity
Effective use of diverse presentation aids, including graphics and multi-media.
Correct citation of key resources and evidence
Adherence to the report format, style, grammar, and referencing
15% Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas. Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed. Demonstrates use of high quality, credible and relevant resources to support and develop ideas. Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Shows evidence of wide scope within the organisation for sourcing evidence. Demonstrates use of high-
quality, credible and relevant resources to support and develop arguments and position statements. Shows evidence of wide scope within and without the organisation for sourcing evidence

Published by

Essays

View all posts