Foundations of Marketing
Mini Marketing Project
Compile a marketing proposal for a new gym opening in your city. Outline ideas for local ads, social media marketing, word of mouth, and potential local celebrity endorsements.
Consider the following:
What information do you need to obtain from the client?
What challenges will you face while working with them?
How long of a marketing campaign will you run?
Who will you reach out to in your area to help promote the opening?
What kind of grand opening will you suggest the client have? A special event?
Will you have the client run promotions ahead of the opening?
The requirements below must be met for your paper to be accepted and graded:
1.Write a response between 750 – 1000 words for the body of the essay (The title page, abstract, conclusion and References section are not counted toward the word requirement.) (approximately 4-6 pages) using Microsoft Word in APA style.
2.Address all parts of the mini project fully.
3.Use font size 12 and 1” margins.
4.Use at least three references from outside the course material (You may use the academic resources included in the Week 8) one reference must be from EBSCOhost. The course textbook and lectures can be used, but are not counted toward the three-reference requirement.
5.References must come from sources such as, academic and scholarly journals and essays found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.
6.Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style. Provide citations everywhere information from the sources is used for foundational support and for validation of opinions.
7.Use the third person narrative and avoid the use of the first- and second-person narrative and terms such as; I, me, myself, you, your, yourself, we or us (or related form such as let’s (let us) or we’ll, we’ve (we will / we have) among others). This will prevent the author or other parties from becoming the subject matter and will maintain the focus of the paper on the central theme and subject matter found in the elements.
8.Be informational and avoid being conversational.
A detailed explanation of how to cite a source using APA can be found here (Purdue Owl APA Citation Instructions)
Marketing Concepts and Theories
Mini-Marketing Project (Mini-Project)
Prepare a marketing proposal for a new gym that is about to open in your city. Create a list of ideas for local advertisements, social media marketing, word-of-mouth marketing, and possible celebrity endorsements in your area.
Take into consideration the following:
So, what kind of information do you need to get from your client?
What difficulties will you encounter as a result of your collaboration with them?
How long do you intend to run your marketing campaign?
Who will you approach in your community to Help you in promoting the opening?
What kind of grand opening do you think the client should have is up to you. Is there a special occasion?
Will you have the client undertake promotional campaigns in advance of the grand opening?
For your paper to be accepted and graded, it must meet all of the conditions listed below:
1.For the body of the essay, write a response of 750 – 1000 words in response to the prompt (The title page, abstract, conclusion and References section are not counted toward the word requirement.) (about 4-6 pages) in Microsoft Word formatted in accordance with APA style.
2.Completely address all aspects of the tiny project.
3.Use a 12-point font with 1-inch margins.
In addition to using references from outside the course material (you may use the academic resources given in Week 8), you must use at least three references from EBSCOhost. However, the course material and lectures may be consulted, but they are not included in the three-reference requirement.
It is necessary to cite sources such as academic and scholarly publications and articles found in EBSCOhost and CNN; online media such as The Wall Street Journal; government websites; and so forth. Wikis, Yahoo Answers, eHow, blogs, and other non-academic sources are not suitable sources for academic work.
APA style requires that you cite all of your reference material in the paper and include a reference page listing all of your references. Provide citations whenever material from other sources is used to provide foundational support or to validate an individual’s viewpoint.
7.Usage the third-person narrative and avoid the use of first- and second-person narratives, as well as phrases such as I, me, myself, you, your, yourself, we, or us (or related forms such as let’s (let us) or we’ll, we’ve (we will / we have), amongst other things. This will avoid the author or other parties from becoming the subject of the paper and will keep the article’s attention on the major theme and subject matter that can be found in the elements of the structure.
8.Present information rather than engaging in discussion.
An in-depth description of how to cite a source in APA format can be found by clicking here (Purdue Owl APA Citation Instructions)
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Marketing Discussion
Contribute at least three times with approximate 200 words minimum each time. Instructions on how to respond to the question posted in the “Public Discussion” is included below.
A favorite topic of marketers today is content marketing (https://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-content-marketing/#43e767e010b9) It has been the topic of conversation as digital marketing (https://www.forbes.com/sites/forbesagencycouncil/2018/03/28/what-is-the-future-of-digital-marketing/#3d4497631e36) has become the norm. What is the importance of target marketing when designing content marketing? Can you provide any specific examples?
