A SSESSMENT 3 BRIEF
Subject Code and Title MKT600/MKTG6002 Marketing
Assessment 3 Presentation on Sustainable Marketing
Individual/Group Individual
Length Face to Face students will present on their scheduled date in class.
Online students will submit a 5-minute video recording.
Learning Outcomes This assessment addresses the following subject learning outcomes:
d) Reflect on the ethical issues associated with organisations marketing practices.
Submission For 12 weeks delivery – due on Sunday at 11:55 pm (AEST/AEDT) by the end of the week 11.
For 6 weeks (intensive) delivery – due on Sunday at 11:55 pm by the end of the week 6.
Weighting 20%
Total Marks 20 marks
Objectives:
• To enhance a clear understanding of the importance of contemporary issues surrounding sustainability and their implications in marketing practices in the modern era;
• To provide an overview of sustainable marketing theory and their applications to marketing strategies;
• To develop appreciation about the importance of sustainable marketing practices;
• To critically analyse relevant stakeholders and factors associate with and their role in ethical marketing practices of an organisation.
How the assessment fits into the subject/course:
Marketing in the 21st Century has profoundly evolved and has been a critical component of business organisations. While the design of marketing plan is integral to business organisation to drive business growth, there is a strong call for marketing organisations to operate responsibly, considering both environment and social responsibilities in marketing practices. This assessment aims to develop an understanding and appreciation about the importance of social responsibilities of marketing.
Linkages between Assessments 1, 2 and 3:
Assessment 3 is NOT intricately linked to the assessments 1 and 2. However, the assessments 1 & 2 provide students with a thorough understanding of marketing theories and practices, and therefore, build the foundation for the assessment 3. You MUST continue working on the same Business Case provided on Blackboard that you have worked in the assessment 1 and 2 for the assessment 3 presentation on sustainable marketing.
MKT600/MKTG6002 Marketing Assessment 3 Presentation on Sustainable Marketing MKT600/MKTG6002 Marketing Assessment 3 Presentation on Sustainable Marketing
Students who are enrolled in the Face to Face course will present in class on the designated date.
Students enrolled in online courses will submit a 5-minute video recording.
Education and Training Learning Outcomes This assessment targets the following subject learning objectives:
b) Consider the ethical considerations related with the marketing activities of the organization in question.
Submission Deliveries are due on Sunday at 11:55 p.m. (AEST/AEDT) by the end of week 11 for a 12-week turnaround.
For a 6-week (intense) delivery schedule, the final payment is due on Sunday at 11:55 p.m. before the conclusion of week 6.
Using a 20 percent weighting
Total Marks a total of 20 points
the importance of contemporary issues surrounding sustainability and their implications for marketing practices in the modern era; to provide an overview of sustainable marketing theory and its applications to marketing strategies; to develop an appreciation for the importance of ethical marketeing practices; and to critically analyze relevant stakeholders and factors associated with and their role in ethical marketing practices. Objectives:
What role does the Assessment have in the subject/course:
Marketing has undergone significant transformation in the twenty-first century and has emerged as a crucial component of commercial organizations. When it comes to driving business growth, the design of a marketing plan is critical to any business organization’s success. However, there is a strong call for marketing organizations to operate responsibly, with consideration for both environmental and social responsibilities when developing marketing strategies. An understanding and respect of the importance of social obligations in marketing are intended to be developed through this assessment process.
The following are the connections between Assessments 1, 2, and 3:
The third assessment is not inextricably tied to the first and second assessments. In contrast, the assessments 1 and 2 provide students with a thorough understanding of marketing theories and practices, and thus lay the groundwork for the assessment 3. You MUST continue working on the same Business Case provided on Blackboard that you worked on in the assessments 1 and 2 for the assessment 3 presentation on sustainable marketing, which will be due on Friday, April 12.
Information on how to complete this assessment: This assessment expands on your understanding of sustainable marketing, as well as your grasp of ethical and environmental factors when conducting marketing strategies. Students enrolled in face-to-face classes should present their work in class on the appointed date in order to be considered for grading. A confirmation of the date and time of your presentation will be sent by your learning facilitator. The online students are required to record a video that is between 5 and 10 minutes in length. Your video should include footage of both your face and your power point presentation slides. • Demonstrate your understanding of ethical considerations in marketing practices; • Demonstrate your understanding of social and environmental responsibilities in marketing practices; • Present the content in a way that engages your audience; • Your communication skills, including the use of audio-visual tools, eye contact, engagement with the content, flow of the discussion, gesture and posture, among other things, will be taken into consideration. •
Scenario: The scenario that was used in assessments 1 and 2 is not applicable to the current Assessment. You will be required to critically evaluate the sustainable marketing practices of the same Business Case (which will be provided on Blackboard) that you worked on in assessments 1 and 2 and to make recommendations to the senior management of your organization regarding sustainable marketing practices. To pass this assessment, you must demonstrate comprehension of contemporary concerns in sustainable marketing (for example, hunger, poverty and food security), as there is a strong push for marketing organizations to practice ethical and responsible marketing practices. In accordance with the broader issues of sustainability, you should present sustainable marketing practices of your organization that include: 1. the issues of socially responsible marketing (ethical consideration); 2. the issues of environmentally responsible marketing; and 3. both face-to-face and online students should prepare a 5–10-minute PowerPoint presentation of the Business Case presented on blackboard in accordance with the broader issues of sustainability Students enrolled in face-to-face classes are expected to appear in class on the stated date and time. Online students should present their PowerPoint presentation in a 5–10-minute video clip and submit both the PowerPoint presentation and the video recording through the assessment 3 submission link in the Blackboard course management system.
Instructions:
This assessment builds on your understanding of sustainable marketing as well as ethical and environmental considerations of marketing practices. F2F students should present their presentation in class on their scheduled date to be considered for grading. Your learning facilitator will confirm the date and time of your presentation. The online students need to record a 5 – 10minute video. Your video should capture both your face and your power point slides. In your presentation you should address following topics:
• Demonstrate your understanding about ethical consideration in marketing practices;
• Demonstrate your understanding about social and environmental responsibilities in marketing practices;
• Present the content to engage your audience;
• Your communication skills including the use of audio-visual tools, eye contact, engagement with the content, flow of the discussion, gesture and posture etc. will be taken into consideration while grading.
Scenario:
The scenario in assessment 1 and assessment 2 is not relevant to this assessment. You are required to critically evaluate the sustainable marketing practices of the same Business Case (provided on Blackboard) that you have worked on in the assessment 1 and 2 and recommend strategies related to sustainable marketing practices for the senior management of your organisation. Tasks:
This assessment requires you to demonstrate understanding of contemporary issues of sustainable marketing (e.g. hunger, poverty, food security etc.), as there is a strong call for marketing organisations to practise a responsible marketing. Based on your research on this topic, you should present sustainable marketing practices of your organisation that include:
1. The issues of socially responsible marketing (ethical consideration);
2. The issues of environmentally responsible marketing;
3. Both F2F and online students should prepare a 5–10-minute PowerPoint presentation of the Business Case given on blackboard in accordance with the broader issues of sustainability. F2F students should present in class on their scheduled date and time. Online students should present their PowerPoint in a 5–10-minute video recording and submit both the PowerPoint and video recording following the assessment 3 submission link in the Blackboard.
Submission Instructions:
Submit your assessment via the Assessment link in the main navigation menu in the Blackboard in MKT600/MKTG6002 Marketing subject. F2F students’ failure to present in class as scheduled by your Learning Facilitator and upload your presentation in the Blackboard within the deadline failure to do so will result in excluding your presentation from grading. Online students need to upload their PowerPoint and the video recording. The video MUST capture you and your PowerPoint slides.
Marking Rubric: Assessment 3
Assessment Attributes Fail (Unacceptable) 0-49% Pass
(Functional)
50-64% Credit
(Proficient) 65-74% Distinction
(Advanced)
75 -84% High Distinction
(Exceptional)
85-100%
Articulation
50% Presentation has poor or illogical structure or flow.
Little variation in tone
and intensity
Minimal audience
engagement
Timing of the delivery poor
Presentation is confusing. The idea is hard to decipher. Presentation is generally logically structured and flows adequately.
Some variation in tone and intensity
Some audience
engagement
Timing delivery
reasonable
Some parts of the presentation are confusing the audience. Presentation has logical structure and flow.
Variation in tone and
intensity
Good audience engagement
Good timing during the
delivery
The presentation is engaging the audience. Presentation is presented in a very logical way, with an advanced level of structure and flow.
Variation in tone and intensity is advanced
Very good audience
engagement
Very good timing during
the delivery
The presentation is engaging the audience. Presentation is in an exceptionally logical way, with excellent structure and flow.
Variation in tone and intensity is highly advanced
Excellent audience engagement
Excellent timing in the delivery
It is delivered within the time limit.
The presentation is engaging the audience and stimulates fresh thoughts.
MKTG6002/MKT600-Assessment3_ Presentation on Sustainable Marketing
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Recognises ethical and moral issues accompanying marketing practices
50%
Difficulty in formulating own opinion and lack of recognition of ethical principles and competing interests.
Does not clearly demonstrate moral- ethical reasoning.
Difficulty in justifying conclusions based on moral-ethical principles but recognises different viewpoints.
Conclusions are justified based on moral-ethical principles.
Formulates and justifies conclusions based on moral-ethical principles.
Can recognise the competing interests in arguments and identify ethical issues embodied in them.
Uses ethical principles to identify competing interests and views.
Sophisticated understanding of the ethical and moral positions.
Well-articulated viewpoint based on moral-ethical reasoning.
MKTG6002/MKT600-Assessment3_ Presentation on Sustainable Marketing
