5/1/22, 10:21 AM Module Seven Short Paper Guidelines and Rubric – MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4
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Module Seven Short Paper Guidelines and Rubric
Overview
Organizational creativity and innovation have proven to be challenging concepts to measure. There is not a particular output that
indicates organizational levels of innovation. To flourish, innovation and creativity must be fostered within the organization. They
must be established as cultural values in order for the organization to see the benefits.
Prompt
Write a paper evaluating business metrics for innovation. Although business metrics generally measure symptoms or outputs of an
organization’s culture, we can find correlations between some business metrics and the quality of an organization’s innovation
culture. Review the table shown below and answer the following questions.
Consider the metrics in the table and evaluate if each is a good measure of innovation and creativity.
Is the number of active products an indicator of innovation, or an indicator of whether the innovation is incremental
or discontinuous?
Is research and development (R&D) headcount an indicator of innovation or labor efficiency?
What would it mean if any of these metrics increased over time?
Evaluate and select which company (INAGG, Inc. or AMMB, Inc.) is most likely to have a culture that supports innovation
and creativity.
How might non-R&D staff time dedicated to experimenting with new products be an indicator of an innovation
culture?
What are some scenarios in which having more patents would not be a good indicator of an innovation culture?
Discuss the ability, and limitations, of metrics such as the ones in the table and business intelligence (BI) to measure the
ability of an organization to innovate or support employee creativity.
What are the limitations of the metrics that you think are the best indicators of innovation culture?
Could some of the limitations be avoided by using a combination of metrics?
How could business intelligence be used to evaluate limitations of metrics?
Metric INAGG, Inc. AMMB, Inc.
Number of active products 12 6
Research and development (R&D) budget $10M $14M
R&D headcount 52 33
% of sales from products introduced in the past four years 15% 35%
Number of new products launched in the past four years 7 3
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MBA-580-X4576 Innov/Strat High-Perform Orgs 22… TM
5/1/22, 10:21 AM Module Seven Short Paper Guidelines and Rubric – MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4
https://learn.snhu.edu/d2l/le/content/1022928/viewContent/17973069/View 2/3
Employee time dedicated to experimenting with new products Not tracked 10%
Number of patents in the last four years 7 23
Note: Both companies are in the same industry and make similar products. They have the same number of total employees,
revenue, and length of time in business.
Guidelines for Submission
Submit a two-page Word document with double spacing, 12-point Times New Roman font, and one-inch margins. You are not
required to use sources; however, if you choose to use sources, they should be cited in APA format. Consult the Shapiro Library APA
Style Guide for more information on citations.
Module Seven Short Paper Rubric
Criteria
Exemplary (100%) Proficient (90%)
Needs
Improvement
(70%)
Not Evident (0%) Value
Metrics Assessment Exceeds
proficiency in an
exceptionally clear,
insightful,
sophisticated, or
creative manner
Evaluates each
metric in the chart
as to whether it is
a good measure of
innovation and
creativity
Shows progress
toward proficiency,
but with errors or
omissions; areas
for improvement
may include
evaluating all of
the listed metrics
Does not attempt
criterion
30
Company
Assessment
Exceeds
proficiency in an
exceptionally clear,
insightful,
sophisticated, or
creative manner
Evaluates and
selects which
company is most
likely to have a
culture that
supports
innovation and
creativity
Shows progress
toward proficiency,
but with errors or
omissions; areas
for improvement
may include
Assessment of both
companies
Does not attempt
criterion
30
Ability and
Limitations of
Metrics and BI
Exceeds
proficiency in an
exceptionally clear,
insightful,
sophisticated, or
creative manner
Discusses the
ability and
limitations of
metrics, such as
the ones in the
chart, and
business
intelligence to
measure the ability
of an organization
to innovate or
support employee
creativity
Shows progress
toward proficiency,
but with errors or
omissions; areas
for improvement
may include
identifying the
limitations of
metrics and
business
intelligence to
measure the ability
of an organization
to innovate or
support employee
creativity
Does not attempt
criterion
30
Articulation of
Response
Exceeds
proficiency in an
exceptionally clear,
insightful,
sophisticated, or
creative manner
Clearly conveys
meaning with
correct grammar,
sentence
structure, and
spelling,
demonstrating an
understanding of
audience and
purpose
Shows progress
toward proficiency,
but with errors in
grammar, sentence
structure, and
spelling, negatively
impacting
readability
Submission has
critical errors in
grammar, sentence
structure, and
spelling,
preventing
understanding of
ideas
10
5/1/22, 10:21 AM Module Seven Short Paper Guidelines and Rubric – MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4
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