MKT 4800W Spring 2022
Netflix: Reply Type
Scholar Identify:
Grading Standards
1) This project requires formal enterprise writing. Your writing tone ought to be formal.
2) All sentences should be full. Bullet factors aren’t acceptable.
three) Use correct grammar.
four) You need to use your individual phrases in your solutions. Don’t copy and paste sentences from the textbook case or the assigned articles.
5) The vast majority of your grade might be primarily based on correctness and high quality. Concerning high quality, a solution with fewer than 4 (four) strains on laptop viewing (not on smartphone viewing) might be thought-about as a poor-quality reply.
Q1) Determine key gamers (e.g., buyer teams, provider corporations, main organizations) that Netflix offers with in its operation and, from the advertising and marketing perspective, describe what Netflix exchanges with every of the important thing gamers with the intention to earn money in its enterprise.
Q2) Primarily based on the textbook case, the assigned articles, and your individual expertise, what advantages (small and large) does Netflix provide to its prospects?
Q3) Within the late 2000s, Blockbuster struggled and ultimately went out of enterprise whereas Netflix stored thriving. What made this distinction? How have been the 2 corporations totally different in these years?
This autumn) What are the (a) alternatives and (b) threats that Netflix is going through at the moment? [Tip: Remember that opportunities and threats are factors that exist outside the company.]
(a)
(b)
Q5) Why has Netflix invested closely in its personal authentic programming and world growth? In different phrases, why are its authentic programming and world growth so essential for Netflix?
Q6) Primarily based on the final two articles, what are the (a) strengths and (b) weaknesses of Peacock, in comparison with Netflix? [You must describe at least two strengths and two weaknesses for full credit.]
(a)
(b)
