MKT 4800W Spring 2022
Netflix: Reply Kind
Scholar Title:
Grading Standards
1) This project requires formal enterprise writing. Your writing tone needs to be formal.
2) All sentences should be full. Bullet factors are usually not acceptable.
three) Use correct grammar.
four) It’s essential to use your individual phrases in your solutions. Don’t copy and paste sentences from the textbook case or the assigned articles.
5) Nearly all of your grade can be based mostly on correctness and high quality. Relating to high quality, a solution with fewer than 4 (four) strains on pc viewing (not on smartphone viewing) can be thought of as a poor-quality reply.
Q1) Determine key gamers (e.g., buyer teams, provider firms, main organizations) that Netflix offers with in its operation and, from the advertising and marketing perspective, describe what Netflix exchanges with every of the important thing gamers so as to earn a living in its enterprise.
Q2) Based mostly on the textbook case, the assigned articles, and your individual expertise, what advantages (small and large) does Netflix supply to its prospects?
Q3) Within the late 2000s, Blockbuster struggled and finally went out of enterprise whereas Netflix saved thriving. What made this distinction? How had been the 2 firms completely different in these years?
This fall) What are the (a) alternatives and (b) threats that Netflix is going through at present? [Tip: Remember that opportunities and threats are factors that exist outside the company.]
(a)
(b)
Q5) Why has Netflix invested closely in its personal unique programming and international growth? In different phrases, why are its unique programming and international growth so essential for Netflix?
Q6) Based mostly on the final two articles, what are the (a) strengths and (b) weaknesses of Peacock, in comparison with Netflix? [You must describe at least two strengths and two weaknesses for full credit.]
(a)
(b)
