MKT 4800W Spring 2022
Netflix: Reply Kind
Pupil Identify:
Grading Standards
1) This project requires formal enterprise writing. Your writing tone needs to be formal.
2) All sentences have to be full. Bullet factors will not be acceptable.
three) Use correct grammar.
four) You should use your personal phrases in your solutions. Don’t copy and paste sentences from the textbook case or the assigned articles.
5) Nearly all of your grade can be based mostly on correctness and high quality. Concerning high quality, a solution with fewer than 4 (four) strains on pc viewing (not on smartphone viewing) can be thought of as a poor-quality reply.
Q1) Establish key gamers (e.g., buyer teams, provider firms, main organizations) that Netflix offers with in its operation and, from the advertising and marketing perspective, describe what Netflix exchanges with every of the important thing gamers with the intention to earn money in its enterprise.
Q2) Primarily based on the textbook case, the assigned articles, and your personal expertise, what advantages (small and large) does Netflix supply to its prospects?
Q3) Within the late 2000s, Blockbuster struggled and finally went out of enterprise whereas Netflix saved thriving. What made this distinction? How had been the 2 firms completely different in these years?
This autumn) What are the (a) alternatives and (b) threats that Netflix is going through at the moment? [Tip: Remember that opportunities and threats are factors that exist outside the company.]
(a)
(b)
Q5) Why has Netflix invested closely in its personal unique programming and world growth? In different phrases, why are its unique programming and world growth so vital for Netflix?
Q6) Primarily based on the final two articles, what are the (a) strengths and (b) weaknesses of Peacock, in comparison with Netflix? [You must describe at least two strengths and two weaknesses for full credit.]
(a)
(b)
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Spring 2022 MKT 4800W
Pupil Identify: Netflix: Reply Kind
Standards for Analysis
1) This job necessitates correct enterprise writing. The tone of your writing needs to be formal.
2) All sentences have to be completed. Bullet factors will not be permitted.
three) Make use of correct grammar.
four) In your solutions, you need to use your personal language. Don’t use sentences from the textbook case or the prescribed articles.
5) Nearly all of your grade can be decided by the correctness and high quality of your work. Concerning high quality, a solution with fewer than 4 (four) strains on pc viewing (not on smartphone viewing) can be thought of as a poor-quality reply.
Q1) Establish key gamers (e.g., buyer teams, provider firms, main organizations) that Netflix offers with in its operation and, from the advertising and marketing perspective, describe what
